Filed under: Etc., Marketing/Advertising, Design/Style
DeLorean Motor Company recently teamed up with Nike, to bring us a limited-edition sneaker modeled after the iconic, gullwing DMC-12. The Nike Dunk 6.0 DeLorean was limited to just 1,000 pairs and they sold out as soon as stores flipped the sign from CLOSED to OPEN. If you’re a fan of the DMC brand but were unable to snag a pair of kicks, don’t fret, because the Texas-based automaker reportedly has big plans to expand its brands.
According to Forbes, the DeLorean team is partnering up with companies like Mattel, Microsoft and Now & Zen. This means a line of DMC-branded toys, clothing and … WinAmp skins? We’re not quite sure what DeLorean and Microsoft are working on, but if the DMC brand stays hot, then the two could produce DeLorean-themed computer mice and they’d sell like hotcakes. Wait… we’d actually buy one of those. Quick, someone call RoadMice.
[Source: Forbes | Source Image: TheSelvedgeYard]
DeLorean branding coming to Microsoft, Mattel and more originally appeared on Autoblog on Fri, 03 Dec 2010 13:32:00 EST. Please see our terms for use of feeds.
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