Filed under: Geneva Motor Show
A recent study anointed Geneva the most livable city in the world. Sitting where Lake Geneva flows into the Rhone River, the old city has a surprisingly small town feel and probably wouldn’t even be on the global map were it not for the presence of the United Nations – and the annual Geneva Motor Show.
There are plenty of international auto shows in cities across Europe, yet with the exception of those in Paris and Frankfurt, which occur in alternating autumns, none bears the significance of Geneva. The 81st “salon,” which just opened to the public, will see 100s of thousands squeeze through the turnstiles at PALExpo, and for good reason considering the scores of new products unleashed during the two media days – which included 64 separate press conferences on the first day alone.
Why has the Geneva Motor Show become so important – so much so that industry leaders and media alike struggle to find $1,000 rooms, often staying an hour away and driving in during the pre-dawn chill? Organizers have taken to heart the very central tenet of Swiss existence – in a word, “neutrality.”
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Paul A. Eisenstein is Publisher of TheDetroitBureau.com, and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.[Image: Martial Trezzini/AP]
Continue reading Why Geneva has evolved into the must-see motor show of the year
Why Geneva has evolved into the must-see motor show of the year originally appeared on Autoblog on Mon, 14 Mar 2011 16:29:00 EST. Please see our terms for use of feeds.
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