Video: Lexus responds with its own champagne glass re-creation

Filed under: Etc., Marketing/Advertising, Videos, Lexus

Lexus LS460 with champagne glasses stacked on its hood

Lexus champagne glass re-creation – click above to watch video after the jump

In response to the Lexus owner who unsuccessfully attempted to re-create the now-classic 1990 tv commercial that launched the brand, Lexus proves it’s still possible. Cleverly showing that it’s paying attention, Lexus took the time to pull a 2011 LS460 and 1990 LS400 into the garage, level them (that’s the key!) and run the respective V8s up north of 4,000 rpm. In all cases, the stack of champagne glasses remained unperturbed on either hood. Good show of customer-engagement moxie. Check it out after the jump. Thanks for the tip, Jub!

[Source Lexus/Youtube]

Continue reading Video: Lexus responds with its own champagne glass re-creation

Video: Lexus responds with its own champagne glass re-creation originally appeared on Autoblog on Sun, 20 Mar 2011 10:01:00 EST. Please see our terms for use of feeds.

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