Filed under: Budget, China, Marketing/Advertising, Hatchback, Smart, Celebrities
The Smart brand, looking for a sales lift in China, has enlisted the lanky likes of Kobe Bryant for its “Big, In The City” ad campaign. A newly released video has the internationally known NBA star assuming the role of a quick thinking/driving man of both style and action with a keen sense of aim.
With the aid of a shiny black Smart Fortwo Brabus that he – or perhaps a stunt double – throws around corners and through traffic, Kobe comes to the aid of a damsel in distress with flair as he chases down an art thief and utilizes his on-court abilities to administer a chase-ending coup de grâce.
The campaign will reportedly undertake a 25-city Chinese road trip, the highlight of which is an appearance by the Los Angeles Lakers star at a Smart customer party in July. Hit the jump for some Smart Brabus and Bryant action.
[Source: Advertising @ Chinasmack]
Continue reading Video: Kobe Bryant uses Smart Fortwo Brabus to catch art thief
Video: Kobe Bryant uses Smart Fortwo Brabus to catch art thief originally appeared on Autoblog on Thu, 31 Mar 2011 14:58:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
{loadposition user99}