Filed under: Japan, Marketing/Advertising, Crossover, Nissan

The Juke is a matter of individual taste, to be sure, but Nissan is keen on making each one even more individual with the launch of the 15RX Personalized Package.
Nissan is promoting the customization available on the Juke in the Japanese Domestic Market with a dedicated website, complete with a rather slick online configurator. And to make the process that much more engaging, it’s included a Stormtrooper that changes in appearance along with the Juke. Which is fitting, seeing as how the quirky crossover looks like it belongs in a Star Wars movie as it is.
The package is being launched together with a new Star Wars-themed publicity campaign that is building an array of web movies, the latest of which you can view below, along with the press release that details the full campaign.
Continue reading Nissan recruits Stormtroopers to promote Juke in Japan
Nissan recruits Stormtroopers to promote Juke in Japan originally appeared on Autoblog on Wed, 28 Aug 2013 17:01:00 EST. Please see our terms for use of feeds.
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Back in July, Edmunds sued a Texas company named Humankind Design Ltd. for fraud and breach of contract. Among other services, Humankind Design claims to be an online reputation management company, but the lawsuit says that the site created 2,200 fake accounts in order to post positive dealerships reviews on Edmunds.com.
Speaking at the Toyota Hybrid World Tour, a rock ‘n roll-themed media event in Ypsilanti, MI today, one of those engineers, Satoshi Ogiso, who is now Toyota Motor Corporation’s managing officer, gave some hints on the next-gen Prius. The headline number: roughly 55 miles per gallon thanks to a new platform – the Toyota New Global Architecture (TNGA) – and a more thermal efficient engine. The TNGA will provide a lower center of gravity as well as improved ride and handling, Ogiso said, and the new Prius motor will be more power dense as well.





