Filed under: Sedan, Marketing/Advertising, Chrysler
Chrysler’s “Imported from Detroit” advertising campaign continues to march on. It all started with Eminem hyping up both his city and the new Chrysler 200. Now, the focus is squarely on the (much more worthy) 2011 Chrysler 300, and a new face joins the party. We’ve seen Detroit Lion Ndamukong Suh take the 300 on a trip back to his Portland, Oregon roots. In a new spot called “Attitude,” Detroit-born fashion designer John Varvatos reflects on the inspiration for his clothing.
Growing up in Detroit gave Varvatos an appreciation for all sorts of musical stylings. Moving to New York, he began to intersect his fashion sense with his love for R&B, Rock and Roll and music in general.
John Varvatos and Ndamukong Suh, along with Chrysler, are just two-thirds of the team advertising the new 300. Joining this group later this summer will be Dr. Dre, who will take the 2012 Chrysler 300 S and hit the streets of Los Angeles. For now, click past the jump to check out John Varvatos and the Chrysler 300 in “Attitude.”
Continue reading John Varvatos brings Attitude to the 2011 Chrysler 300 and the streets of NYC
John Varvatos brings Attitude to the 2011 Chrysler 300 and the streets of NYC originally appeared on Autoblog on Wed, 11 May 2011 19:59:00 EST. Please see our terms for use of feeds.
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