Next Defender expected in 2014 but Land Rover suffering from lack of focus?

Filed under: SUV, Land Rover, Military, UK, Off-Road

Land Rover Fire and Ice edition Defender SUVs

Land Rover Fire and Ice Defenders – Click above for high-res image gallery

Land Rover seems to be having some trouble figuring out how to go about putting its plan for the successor to the Defender throne into motion. According to Autocar, the company knows what attributes the vehicle should have, but doesn’t know how to go about engineering the platform using existing components from the company’s parts bin. Word from the web had previously said that Land Rover had planned to use the company’s T5 steel platform for Project Icon (the internal name for the next Defender), though according to the report, the company now thinks that the chassis would be too heavy to be a viable option.

So what will the next-generation Defender look like? If anyone at Land Rover knows for sure, they certainly aren’t telling the scribes at Autocar. According to the article, all we know for sure is that the vehicle will still wear the Defender name. Otherwise, there’s just a few shady hints that the company’s fancy Electric Rear Drive Axle Drive technology may show up both on civilian and military models.

Speaking of the Defender’s military service, the Autocar report says that Land Rover is interested in winding down that area of its business, reducing the number of Defender body variations at the same time. With Tata having given the okay (and the funds) to proceed with the 2014 project, here’s hoping Land Rover works its way through this mess in a hurry.

Gallery: Land Rover Defender Fire & Ice editions

[Source: Autocar]

Next Defender expected in 2014 but Land Rover suffering from lack of focus? originally appeared on Autoblog on Thu, 02 Sep 2010 16:31:00 EST. Please see our terms for use of feeds.

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Report: Toyota to kill Sequoia, Tundra redesigned in 2014

Filed under: SUV, Truck, Toyota

2010 Toyota Sequoia – Click above for high-res image gallery

At it’s peak in 2002, Toyota was selling over 70,000 Sequoias. Last year, that number dropped to below 20,000 units. So it comes as little surprise that ToMoCo will be nixing its Tundra-based SUV at the end of the current model’s lifecycle.

A source speaking with PickupTrucks.com confirmed that the Sequoia won’t live on, partially due to slow sales, but surely in part to get Toyota’s CAFE ratings in check before the new rules hit in 2015. But all’s not lost for the automaker’s body-on-frame offerings.

A redesigned Tundra is set to arrive in 2014, just in time for Ford, General Motors and Nissan’s newest half-ton pickups. Although sales of the Tundra haven’t lived up to Toyota’s lofty expectations, it’s obvious the automaker feels the need to compete in the segment, and a refreshed model should help sales, despite the market’s less-than-enthusiastic reception of Toyota’s largest pickup.

Gallery: 2010 Toyota Sequoia

[Source: PickupTrucks.com]

Report: Toyota to kill Sequoia, Tundra redesigned in 2014 originally appeared on Autoblog on Tue, 27 Jul 2010 11:27:00 EST. Please see our terms for use of feeds.

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