Dodge updates Attitude for Mexico with latest Hyundai Accent, forgets badges *UPDATE

Filed under: Budget, Sedan, Dodge, Hyundai

2012 Dodge Attitude

What you’re looking at is not the 2012 Hyundai Accent, it’s the 2012 Dodge Attitude. Yes, we see the Hyundai badge. No, we aren’t kidding.

Dodge has, for quite some time now, sold a rebadged version of the Hyundai Accent in Mexico under the Attitude moniker. (Hyundai, as an automaker, is otherwise absent from the Mexican market). And while the previous-generation Attitude was simply a rebadged version of the old Accent sedan, it appears that the 2012 model doesn’t even go that far.

We got our first glimpse at the U.S.-spec Accent at the 2011 New York Auto Show earlier this year, and while our market will benefit from the functionality of the five-door hatchback configuration, the Dodge Attitude will only be available as a sedan. A 1.4-liter gasoline engine is standard, with a 1.6-liter powerplant available as an option.

Dodge N100UPDATE: Looks like the Accent isn’t the only Hyundai vehicle being given the Pentastar treatment in Mexico. The Korean automaker’s Starex van (known as the iLoad and iMax – seriously – in Australia) also wears a Dodge nameplate in Mexico, though like the Attitude, the Hyundai badges have remained intact. The Dodge H100 is available in both cargo van and passenger van configurations. (Hat tip to owenrec!)

Dodge updates Attitude for Mexico with latest Hyundai Accent, forgets badges *UPDATE originally appeared on Autoblog on Thu, 26 May 2011 11:28:00 EST. Please see our terms for use of feeds.

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Video: 2012 Hyundai Accent is off the wall

Filed under: New York Auto Show, Marketing/Advertising, Videos, Hyundai

2012 Hyundai Accent 3d wall projection
2012 Hyundai Accent 3D projection – Click above to watch the video after the jump
The 2012 Hyundai Accent will make its North American debut at the upcoming New York Auto Show, but the marketing blitz has already started in other markets. In Malaysia, a recent stunt with the 2012 Accent and 3D projection answered the question, “How does a company stand out when computer-generated imagery can put any car in any landscape?”

A 2012 Accent was suspended from the side of a building and a driver in a Tron-esque suit walked down Spidey-style to get in and “drive.” The wheels spun and the imagery moved accordingly, though the trees and cityscapes were all cleverly crafted to bring motion to an essentially static display. It works, and the end result is very, very cool. Check out the video after the jump.

[Source: AdRants]

Continue reading Video: 2012 Hyundai Accent is off the wall

Video: 2012 Hyundai Accent is off the wall originally appeared on Autoblog on Tue, 12 Apr 2011 17:01:00 EST. Please see our terms for use of feeds.

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Hyundai Accent to “kick Fiesta’s butt” says U.S. CEO John Krafcik

Filed under: Detroit Auto Show, Etc., Hatchback, Hyundai

2012 Hyundai Verna/Accent

Given the chance to ask Hyundai’s US CEO John Krafcik a question, what would you ask? If you’re a Jalopnik reader, you’re apparently curious if Hyundai plans to bring over a five-door Accent hatchback. Krafcik took the time to answer the question in the affirmative, and then used the opportunity to proclaim that a five-door Hyundai Accent hatchback “will kick the Fiesta’s butt.”

Until we see the car in the flesh at the upcoming New York Auto Show and go for a drive, we’ll hold off on coming down on one side of the butt-kicking. However, with the recent run of new products flowing from Hyundai there is a strong chance that Krafcik’s words will hold true.

[Source: Jalopnik]

Hyundai Accent to “kick Fiesta’s butt” says U.S. CEO John Krafcik originally appeared on Autoblog on Mon, 10 Jan 2011 16:39:00 EST. Please see our terms for use of feeds.

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