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Video: New Odyssey ads feature Honda Vac, star power

Filed under: Minivan/Van, Marketing/Advertising, Videos, Honda, Humor

Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn’t started bragging about attaining the first Top Safety Pick+ for minivans, it’s all too happy to brag about another first – the world’s first van with a built-in vacuum cleaner.

In three spots, anthropomorphic children’s rubbish discusses the merits of the new minivan, only to be sucked up by the built-in vacuum, which is only available in the top-end Touring Elite model. There’s also quite a bit of star power floating around for those that watch a lot of TV. Neil Patrick Harris from Doogie Howser, MD and How I Met Your Mother voices a character in one of the spots, while Rainn Wilson from The Office stars in another. Take a look below for all three ads from Honda.

Continue reading New Odyssey ads feature Honda Vac, star power

New Odyssey ads feature Honda Vac, star power originally appeared on Autoblog on Thu, 29 Aug 2013 17:04:00 EST. Please see our terms for use of feeds.

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Video: Volkswagen GTD ads drive home the power of diesel

Filed under: Marketing/Advertising, Videos, Hatchback, Volkswagen, Humor, Diesel

2014 Volkswagen Golf GTD - commercial screencap, front three-quarter view

The flurry of Mk VII Golf GTD television ads by Volkswagen, which range from funny to hilarious, just make us want one that much more. The focus of these 30-second commercials is on the torque-rich performance of the hatchback’s turbocharged 2.0-liter TDI diesel engine, which has a stump-thumping 280 pound-feet of torque on hand. That’s enough torque for some harmless mischief, if you’re to believe the commercials, and, paired with 184 horsepower, enough for the oil-burning Golf performance model to go from 0-62 miles per hour in about 7.5 seconds.

Volkswagen’s performance-first approach in its ads for the economical GTD is refreshing, and it reminds us of another commercial from Chevrolet. Do we see a trend starting here?

The saddest part is that we will likely have to wait a couple more years before the GTD arrives on our shores as a 2016 model, slotted between the petrol-powered GTI and the king of VW hatchbacks, the Golf R. Until then, scroll down and enjoy these amusing commercials.

Continue reading Volkswagen GTD ads drive home the power of diesel

Volkswagen GTD ads drive home the power of diesel originally appeared on Autoblog on Thu, 25 Jul 2013 16:58:00 EST. Please see our terms for use of feeds.

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Report: Have you noticed that more tv shows seem like car ads? [w/video]

Filed under: Marketing/Advertising, Videos, TV/Movies

With the advent of the DVR and streaming videos, companies are no longer able to rely on commercials to get their products in front of television viewers. Many companies, including automakers, have found an easy way to get around this by using product integrations. While product placement can be as subtle as a car used in a scene or in the backdrop of the show, product integration is essentially a mini commercial built into show’s script.

According to a new report by Automotive News, these integrations can command millions of dollars for the right television show or movie, and while these practices can be very hush-hush with few details ever being announced, the trend is definitely growing. Take the USA Network show Burn Notice, for example. The video posted below shows a Hyundai Genesis Coupe having some of its highlights broken down during a scene of the show. Many other popular shows use such ad strategies including Modern Family with Toyota and Glee with Chevrolet (the latter of which spawned a Super Bowl commercial), to say nothing of more overt sponsorship arrangements like American Idol and its long-running deal with Ford. Scroll below for a couple examples of these product integration deals.

Continue reading Have you noticed that more tv shows seem like car ads? [w/video]

Have you noticed that more tv shows seem like car ads? [w/video] originally appeared on Autoblog on Wed, 26 Jun 2013 16:58:00 EST. Please see our terms for use of feeds.

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Autoblog Podcast #216: Superbowl ads, Kubica crash and Honda NSX with Dave Kiley

Filed under: Motorsports, Podcasts, Etc., Marketing/Advertising, Rumormill

Autoblog podcast logo

Click above for the Autoblog Podcast in iTunes, RSS or listen now!

Autoblog Podcast #216 is a retrospective of Superbowl Ads, rumination on the Kubica crash (yes, we know we mispronounced his name) and rumors of restarted effort on Honda’s new supercar, picking up where the NSX left off. Chris and Dan are joined by Chris Paukert and AOL Autos/Autoblog contributor David Kiley for the hour and nineteen minute extravaganza. We wrap with your questions and comments, as always, and we’ll see you next week. Thanks for listening!

Autoblog Podcast #216: Superbowl ads, Kubica crash and Honda NSX with Dave Kiley

Superbowl Car Commercials
Kubica Crash
NSX Development Restarted

In the Autoblog Garage:

2011 Honda Accord Special Edition
2011 Toyota FJ Cruiser
2011 Toyota Camry

Hosts: Dan Roth, Chris Shunk, Chris Paukert

Runtime: 01:19:05

Get the podcast:
[iTunes] Subscribe to the Autoblog Podcast in iTunes
[RSS] Add the Autoblog Podcast feed to your RSS aggregator
[MP3] Download the MP3 directly

Feedback:
Email: Podcast at Autoblog dot com
Voicemail: 734-288-8POD (734-288-8763)

Review the show in iTunes and take our survey

Autoblog Podcast #216: Superbowl ads, Kubica crash and Honda NSX with Dave Kiley originally appeared on Autoblog on Tue, 08 Feb 2011 16:45:00 EST. Please see our terms for use of feeds.

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Opinion: Ranking the automotive Super Bowl ads from best to worst [w/videos]

Filed under: Marketing/Advertising, Videos

Volkswagen and Chrysler lead

Volkswagen Passat uses The Force

Super Bowl XLV car ads – Click above to see the videos and their rankings after the jump

The Super Bowl is a contest of advertisers as much as it is for two football teams seeking championship rings, the big trophy and bragging rights.

The Super Bowl is one of the few times a year that most of the country is gathered around a single event.

This year, twelve of the advertisers are from the auto sector: Chevrolet, Chrysler, BMW, Mini, Mercedes-Benz, Volkswagen, Audi, Hyundai, Kia, Suzuki, Cars.com and Bridgestone.

Why so many car related ads? 2011 is widely seen as a breakout year for the auto industry. In 2008 and 2009, sales fell below 11 million, about one-third less than the industry had been doing in the early part of the decade. Sales in 2010 were better and sales are forecasted to come back even stronger this year.

The slowly recovering economy has kept a lot of consumers out of the new car showrooms. But cars and trucks are getting older. The U.S. has seen a sales rate below the annual scrap rate for a few years now. The stock market is back to where it was before the 2008 economic meltdown. Unemployment is ticking down. Things are looking up.

“The Super Bowl is one of the few times a year that most of the country is gathered around a single event,” says General Motors marketing chief Joel Ewanick, who bought five ads at $2.7-$3 million per to advertise Chevrolet models. Chrysler marketing chief Olivier Francois says, “There is no better place for a real coming out,” referring to a slate of newly designed vehicles Chysler is releasing this year. Chrysler bought an unprecedented two-minute ad.

Continue reading and to see the rankings of the Top 10.

Continue reading Opinion: Ranking the automotive Super Bowl ads from best to worst [w/videos]

Opinion: Ranking the automotive Super Bowl ads from best to worst [w/videos] originally appeared on Autoblog on Mon, 07 Feb 2011 15:01:00 EST. Please see our terms for use of feeds.

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Video: Cadillac CTS-V ads with Laurence Fishburne debut during Rose Bowl

Filed under: Marketing/Advertising, Videos, Cadillac, GM

Click above to watch the videos after the jump

Cadillac trotted out its new new pitchman during the Rose Bowl on New Year’s day, with Laurence Fishburne starring in a pair of new spots that show off Cadillac’s 556-horsepower CTS-V Coupe and Sedan.

The first commercial, which runs a full minute in length, takes aim at cold, “blue-blooded” luxury, then goes on to explain why the CTS-V has personality, gusto and glamor when compared to other high performance luxury offerings. The second, 30-second spot takes a slightly more artistic approach, and you can check them both out after the jump.

[Source: YouTube via GM Inside News]

Continue reading Video: Cadillac CTS-V ads with Laurence Fishburne debut during Rose Bowl

Video: Cadillac CTS-V ads with Laurence Fishburne debut during Rose Bowl originally appeared on Autoblog on Mon, 03 Jan 2011 14:55:00 EST. Please see our terms for use of feeds.

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Video: Infiniti gets in the holiday spirit with two snowball-themed ads

Filed under: Marketing/Advertising, Videos, Infiniti, Humor

Infiniti Holiday Ad

Infiniti plays in the show with two new holiday ads – Click above to watch video after the jump

Infiniti is getting into the holiday spirit, and it has two new ads that each revolve around one theme: the snowball. The two ad clips are titled “Mischievous” and “Magical,” and the slushy projectile is used in two very different ways in the ads. “Magical” takes a whimsical approach towards spreading holiday bliss, while “Mischievous” takes aim at a certain German competitor, with an all-wheel-drive Infiniti G sedan playing the role of the snowball’s co-star.

We would love to see more snowy driving action with the G, but at least the spots get us in the right frame of mind for the season. Both ad spots are available for your viewing after the jump.

[Source: YouTube]

Continue reading Video: Infiniti gets in the holiday spirit with two snowball-themed ads

Video: Infiniti gets in the holiday spirit with two snowball-themed ads originally appeared on Autoblog on Fri, 26 Nov 2010 15:01:00 EST. Please see our terms for use of feeds.

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Video: Chevrolet Cruze ads ramp up

Filed under: Budget, Sedan, Marketing/Advertising, Chevrolet, GM

Chevrolet Cruze first ad screen cap

First Chevrolet Cruze commercials – Click above to watch the videos after the jump

The first production copies of the 2011 Cruze are likely heading to a nearby Chevrolet dealer as you’re reading this, and that means that General Motors’ advertising blitz can’t be far behind. Actually, it starts after the jump. From where we sit, it appears that the Bowtie’s new C-segment sedan is ready to do war with the competition, and Chevy clearly has its eyes trained on the segment’s sales leader. The first 30-second spot with actor Tim Allen’s voiceover is aptly titled “Dear Corolla,” and it chides the Toyota mainstay for not offering as standard equipment keyless entry, Bluetooth connectivity and turn-by-turn navigation.

The second spot doesn’t aim directly at any one competitor, choosing instead to play off of the Cruze’s role as the new kid in the C-sized segment. Chevy’s ad gurus chose to pull out a pair of brief quotes made by auto news outlets that liken some of the Cruze’s best attributes to that of distinctly pricier competition, and we’re betting that at least one of those publications will sound familiar.

Both spots strike us as a bit paint-by-numbers marketing for such an important launch, though it’s good to see that GM isn’t shrinking away from one of its biggest competitors. Hit the jump to view both videos and judge for yourself. The Corolla commercial comes first, followed by the “New Kid” spot.

[Source: General Motors]

Continue reading Video: Chevrolet Cruze ads ramp up

Video: Chevrolet Cruze ads ramp up originally appeared on Autoblog on Wed, 08 Sep 2010 12:31:00 EST. Please see our terms for use of feeds.

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Video: Subaru’s new ads and their double-entendres

Filed under: Sedan, Performance, Marketing/Advertising, Videos, Hatchback, Subaru

Subaru take the public for a ride in the 2011 WRX STI sedan – Click above to watch video after the jump

Call us sadistic, but there’s something undeniably hilarious about yanking random people off of the street and plopping them into the passenger seat of a sports car. Throw a talented race driver behind the tiller, and you’ve got an unmatched recipe for entertainment. Subaru has decided to take a stroll down that path with a slew of new ads designed to introduce the new 2011 WRX STI sedan to the public. The company asked rally driver Dave Mirra to shuffle a few folk around under an overpass in the 305 horsepower turbo four-door, filmed the whole thing and called it a day.

Subaru has unveiled a total of five 30-second spots with a variety of regular Joes (and Janes) riding shotgun in the winged machine. The company is calling the campaign Get More Gs, and Subaru is quick to point out that the phrase is meant to equally focus on g forces as much as that “oh geez” feeling you get from slinging the car through a slalom. We see what you did there, Subaru. Hit the jump to enjoy the videos. Now… where can we get a skull antenna topper?

Gallery: 2011 Subaru Impreza WRX STI: First Drive

[Source: Subaru]

Continue reading Video: Subaru’s new ads and their double-entendres

Video: Subaru’s new ads and their double-entendres originally appeared on Autoblog on Tue, 20 Jul 2010 12:29:00 EST. Please see our terms for use of feeds.

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