Tag: agency

Report: Acura to be official car of spy agency S.H.I.E.L.D in Thor [w/video]

Filed under: Marketing/Advertising, Videos, Acura

thor trailer acura

Thor trailer – Click above to watch the video after the jump

Get ready for Marvel Comics and Paramount Pictures to rule commercial time leading up to their new Thor movie that premiers on May 6. The film, which will be followed up with Captain America later this summer, follows two Iron Man movies and the 2008’s The Incredible Hulk. Those films make up the lengthy run-up to the release of The Avengers movie next summer that will feature all the good guys on one silver screen.

Predictably, Thor will be jammed with corporate sponsors and product placements, which will lead to still more Thor commercials. Even Acura has gotten in on the act, as the upscale Honda brand has nabbed the roll as the vehicle of choice for the good guys at S.H.I.E.L.D., who are working hard to get all the superheros on the same team (hello, Avengers). Acura, whose corporate styling language already involves the shield-shaped front fascia that so many have complained about, were more interested in the role due to S.H.I.E.L.D’s high-tech, cutting edge reputation. The automaker will reportedly receive an amazing two minutes of air time during the movie, and Acura even allowed the bad guys to blow up some of its vehicles.

Acura no doubt paid big bucks to get all that screen time, but that’s not all it plans to do. Variety reports that Acura will push the movie in commercials, while also hosting Thor events at local dealerships that include giving away some tickets for advanced screenings. Hit the jump to watch the latest movie trailer. Top tip, Stewie!

[Source: Variety]

Continue reading Report: Acura to be official car of spy agency S.H.I.E.L.D in Thor [w/video]

Report: Acura to be official car of spy agency S.H.I.E.L.D in Thor [w/video] originally appeared on Autoblog on Thu, 31 Mar 2011 18:59:00 EST. Please see our terms for use of feeds.

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BMW shopping for a new ad agency. Oh, Joy!

Filed under: Marketing/Advertising, BMW

BMW Joy is youthful campaign ad

BMW of North America is beginning a review for its $150 million U.S. ad account, the company said on Monday. The decision comes after a tumultuous six months for the company, having lost its long-time marketing executive, Jack Pitney,to a tragic accident last October and then parting with its former agency last Fall.

BMW is in the midst of an aggressive product onslaught in the next two years as the Munich-based company is trying to grow its business globally, as well as in the States.

The company had used GSD&M, an Austin, Texas-based ad shop until last November. Since then, it has been getting ad work from Kirshenbaum, Bond Senecal + Partners, NY, which created BMW’s Super Bowl ads this year. Kirshenbaum had been the runner-up to GSD&M when BMW last reviewed its ad account in 2005, and had been doing the company’s CRM work the last five years as well.

BMW’s ad work has been the subject of much chatter and even controversy in the last year or so as the company played down its long-running “Ultimate Driving Machine” positioning in favor of a “Joy of Driving” idea. The “Joy,” positioning is closer to the BMW brand strategy around the world, as the idea translates into most languages. “Ultimate Driving Machine” apparently doesn’t translate into most languages.

BMW sales are holding up in the recession. The company was the number-two luxe brand in 2010, just ahead of Mercedes-Benz and just behind Lexus. But the company has been spending more on price discounts channeled into lease deals and financing discounts.

There are a number of ad shops likely to get a look: Kirshenbaum, Bond Senecal to retain it; The Martin Agency, Richmond, Va.; BBDO, NY (Creative chief David Lubars was creative director at Fallon Worldwide when that agency had the business and created BMW Films, among other great work for the carmaker); Crispin Porter + Bogusky, Miami; and Publicis, NY.

BMW shopping for a new ad agency. Oh, Joy! originally appeared on Autoblog on Tue, 29 Mar 2011 16:32:00 EST. Please see our terms for use of feeds.

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