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Video: New Chevy Silverado ad aims for the cowgirl market

Filed under: Truck, Marketing/Advertising, Videos, Chevrolet

Chevrolet is continuing its marketing blitz during the launch of the new Chevy Silverado with another ad toting the new truck’s safe towing capacity – even when you’ve got a “a 1200-pound passenger and 355 horses to get there.”

It’s a touching spot that tries to equate the connection someone feels to an animal best friend with the connection one has with a prized vehicle. We like the emotional direction Chevy’s gone in, as it’s quite different from, say, hearing a gravelly Denis Leary talk about the Ford F-150. And clearly, GM sees the need to market its new fullsize pickup to women in addition to men.

Still, this rural Chevy commercial has nothing on the Ram 1500 Super Bowl ad. Click below for the spot.

Continue reading New Chevy Silverado ad aims for the cowgirl market

New Chevy Silverado ad aims for the cowgirl market originally appeared on Autoblog on Tue, 16 Jul 2013 16:57:00 EST. Please see our terms for use of feeds.

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Latvian team aims to be first to contest Dakar rally with EV [w/video]

Filed under: Motorsports, SUV, Racing

2012 OSCar eO

2012 OSCar eO – Click above for high-res image gallery

The Dakar Rally covers more than 5,500 miles of rough terrain through some of the harshest conditions in South America. It’s hell on both machines and drivers, demanding reliability from high-strung engines and full focus from people running on very little sleep.

The strains are enough to kill even the stoutest internal combustion engines and make veteran drivers crack. Despite all that, Latvian race car builder OSCar has decided to tackle the race in an EV. Powered by a permanent magnet motor making between 180 and 315 kW with between 370 and 590 lb. ft. of torque, the OSCar eO is an electrified version of the company’s Chevrolet LS-powered e3.

The eO’s top speed is a slightly underwhelming 86 miles per hour, but OSCar says the top speed won’t be an issue since it won’t be competing against conventionally-fueled entries.

OSCar says the eO will have a small, Nissan-sourced gasoline engine serving as a generator to help it cover long distances, but propulsion will be 100 percent electric. Helping the generator charge the batteries will be a regenerative braking system. Without the generator’s help, OSCar expects the e0 to be good for about 190 miles under light strain, and roughly half that under pressure.

To make sure the EV makes it from one end of the rally to the other, OSCar is sending along a support truck and an gas-powered e3 to make sure the car makes it to the finish in one piece. Watch for the OSCar eO when the 2012 Dakar Rally kicks off on January 1. Check out the video and press release after the break.

Gallery: 2012 OSCar eO

2012 OSCar eO

[Source: OSCar]

Continue reading Latvian team aims to be first to contest Dakar rally with EV [w/video]

Latvian team aims to be first to contest Dakar rally with EV [w/video] originally appeared on Autoblog on Wed, 13 Apr 2011 13:29:00 EST. Please see our terms for use of feeds.

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eGarage aims to provide an Internet home for supercar enthusiasts

Filed under: Etc., Koenigsegg

eGarage Koenigsegg CCX

eGarage Koenigsegg CCX – Click above for high-res image gallery

A new automotive website is getting ready to hit the Internet. Called eGarage, the site’s goal is to become a haven for supercar enthusiasts. The team behind eGarage wants to prove it’s serious, so it has teamed up with HRE Wheels to dress up a pair of hyper-exotic supercars.

At the 2011 Supercar Experience in Miami, eGarage will show off a Koenigsegg CCX and SSC Ultimate Aero. The CCX wears a set of new 595 RS HRE Wheels and a matte-white wrap.

Currently, eGarage.com is just a splash page displaying a car-centric rewording of the U.S. Marine Corps’ Rifleman’s Creed. (Really, guys?) We’ll withhold full judgement on the site’s true potential until we see the finished product. If nothing else, the CCX and Ultimate Aero indicate that there should be plenty of hardware to drool over once eGarage goes officially live.

[Source: eGarage]

Continue reading eGarage aims to provide an Internet home for supercar enthusiasts

eGarage aims to provide an Internet home for supercar enthusiasts originally appeared on Autoblog on Sun, 20 Mar 2011 14:04:00 EST. Please see our terms for use of feeds.

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Treasury aims to sell GM shares early

Filed under: Etc., Government/Legal, GM

According to The Detroit News, the United States Treasury Department is planning on quickly eliminating its shares of General Motors stock rather than trying to maximize the government’s return on its investment. The news comes from Austan Goolsbee, chairman of the Council of Economic Advisors, who said that the government is interested in quickly shedding its 33 percent stake in the automaker due to the fact that it never wanted to be a shareholder in the automaker to begin with. The Detroit News reports that if the Treasury Department decided to sell its stake in GM at its current trading price, the government would lose something on the order of $10 billion.

That’s out of the $49.5 billion bailout that GM received from the government.

GM shares are currently trading at their lowest levels since the company went public, thanks largely to an overall market dip. The drop came even with GM reporting its first profit since 2004.

The Detroit News reports that so far, the federal government has reclaimed $23.1 billion of its investment in GM, and that in order to recuperate the $26.4 billion, GM stock would need to trade at $53 per share. The company is trading at $33.02 at the time of this writing.

[Source: The Detroit News]

Treasury aims to sell GM shares early originally appeared on Autoblog on Fri, 25 Feb 2011 14:02:00 EST. Please see our terms for use of feeds.

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Pirelli aims to protect your health, tires

Filed under: Marketing/Advertising, Motorcycle

Pirelli Motorcycle Tire Ads

Pirelli Motorcycle Tire Ads – Click above for high-res image gallery

There are plenty of guilty pleasures when it comes to cars and motorcycles, but chief among them has to be the burnout. Sure, you might as well be lighting $100 bills on fire, and yes, you’re not exactly doing the environment or your vehicle any favors, but there’s just something magical about sending the rear (or front, though that’s usually not nearly as fun) wheels spinning. It seems that Pirelli has taken it upon itself to educate the public about the highly-addictive nature and dangers of lighting up a tire. Remember, kids, do as your told, not as we do.

Pirelli’s genius ad company, Y&R, is behind this bevy of spots, and with excellent photography and a little clever word play, they’re sure to stick in your mind. So, the next time you go to put your tires through some serious punishment, remember Pirelli’s words on the subjects. Think of the tires.

Gallery: Pirelli Motorcycle Tire Ads

[Source: Asphalt & Rubber]

Pirelli aims to protect your health, tires originally appeared on Autoblog on Thu, 30 Dec 2010 16:29:00 EST. Please see our terms for use of feeds.

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Report: Jack Roush loses sight in left eye after plane crash, still aims to fly

Filed under: Motorsports, Etc., Celebrities

They say that statistically speaking, flying is safer than driving. Jack Roush might beg to differ with that assessment. After his second life-threatening plane crash in eight years, the NASCAR bigwig was back at the Michigan International Speedway this past weekend to watch his team in action.

Roush’s recovery from his injuries during the crash in Oshkosh, WI will be almost complete with one notable exception: Roush has lost the vision in his left eye. For now, Roush also has a back brace to support a fractured spine and piece of hardware in his cheek.

Despite the loss of vision on one eye, The Detroit News indicates that Roush has excellent sight in the right eye and fully intends to fly again once his physical recovery is complete. While there are tougher vision restrictions on commercial pilots, private aviators are evidently allowed to fly with only one eye.

Interestingly, based on a quote in the DetNews article, it sounds like Roush might be blaming the airport’s air traffic controller for the plane crash:

“I filed my NTSB report today, which is a matter of public record. It speaks for itself. The reality of it, on a trip arrival into Oshkosh, Wis., I was put in conflict with the flight plan of another airplane close to the ground, and I was unable to address the conflict and keep the airplane flying. I ground-looped the airplane. The airplane did a great job staying intact.”

No doubt we’ll hear more about this as the National Transportation Safety Board investigates the incident further, but for now, Roush says he just feels extraordinarily lucky.

[Source: The Detroit News | Image: Jason Smith/Getty]

Report: Jack Roush loses sight in left eye after plane crash, still aims to fly originally appeared on Autoblog on Tue, 17 Aug 2010 18:29:00 EST. Please see our terms for use of feeds.

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