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Filed under: Motorsports, Marketing/Advertising, Videos, Hatchback, Ford, Celebrities

Ken Block and AJ Allmendinger

Ken Block and AJ Allmendinger do the burnout thing – Click above to watch video after the jump

Ford has released the fifth video in its 43 Fiestas series, and this time Ken Block and AJ Allmendinger have gone head-to-head to see who can do the best burnout. As always, Richard Petty himself is on hand to oversee the festivities. While you’d think Allmendinger’s ridiculous V8-powered, rear-wheel drive NASCAR beast would be the de facto champion of lighting ’em up, Block’s wee rally-sped Fiesta held its own this time *ahem* around. The Gymkhana champ fell back on his signature pirouette-around-a-fixed-object move to win an approving nod from the King himself. Not too shabby.

This latest stunt is one in a series leading up to a massive prize giveaway that includes tickets to the Ford 300 Nationwide and Ford 400 NASCAR races and flat-screen televisions. Ford will also give one lucky winner the keys to a 2011 Ford Fiesta, and if the company happens to take the win at the Ford 400, it will give 43 lucky winners their own unique Fiesta. You can head over to the 43 Fiestas site for more details, and hop the jump for a look at the video.

[Source: YouTube]

Continue reading Video: Who can do the better burnout, AJ Allmendinger or Ken Block?

Video: Who can do the better burnout, AJ Allmendinger or Ken Block? originally appeared on Autoblog on Thu, 14 Oct 2010 19:58:00 EST. Please see our terms for use of feeds.

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Continue reading “Video: Who can do the better burnout, AJ Allmendinger or Ken Block?”

Filed under: Motorsports, Budget, Sedan, Etc., Marketing/Advertising, Hatchback, Ford, Celebrities

Brace yourself, race fans. Things are about to get a little weird. Ford has decided to meld the seemingly unmeldable worlds of NASCAR and rally to help promote the 2011 Fiesta. Ken Block, Richard Petty and AJ Allmendinger have joined forces as an unholy trifecta of motorsports action, unified by their common love of the number 43. We don’t need to tell you that Petty famously campaigned old four-three in the heyday of NASCAR, netting 200 Sprint Cup wins and a total of seven championships in the process. Meanwhile, Block has established himself as one of America’s flashiest rally drivers, while Allmendinger has inherited Petty’s 43 throne in the current NASCAR series.

The three unlikely amigos will be campaigning for the Blue Oval’s new ’43 Fiestas’ sweepstakes, where entrants will have the opportunity to lay their hands on a bevy of prizes. A total of 43 first-place prize winners will walk away with a 40-inch LED-LCD HD flat-screen television, while another 43 grand-prize winners will receive airfare, lodging and tickets for two to the Ford 300 Nationwide series and the Ford 400 NASCAR Sprint Cup Series. If that wasn’t swank enough, one of the 43 grand-prize winners will drive home in a 2011 Fiesta.

But wait, there’s more. Should Allmendinger happen to take the checkered at the end of the race, all 43 grand-prize winners will win their very own Fiesta. Head over to the 43 Fiestas site to enter for you chance to win. You can also hop the jump for the full press release.

Gallery: Review: 2011 Ford Fiesta SES

Photos copyright (C)2010 Drew Phillips / AOL

[Source: Ford via 43Fiestas.com]

Continue reading Offspeed Pitch: Richard Petty joins Ken Block, AJ Allmendinger in marketing Ford Fiesta?

Offspeed Pitch: Richard Petty joins Ken Block, AJ Allmendinger in marketing Ford Fiesta? originally appeared on Autoblog on Mon, 16 Aug 2010 17:30:00 EST. Please see our terms for use of feeds.

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