Video: Audi Canada surprises out-of-warranty owners in a good way

Filed under: Coupe, Performance, Marketing/Advertising, Videos, Audi

2014 Audi R8 dealer courtesy car - video screencap

One of the worst parts about going to a dealership is sitting around waiting for the courtesy shuttle to show up and transport a group of strangers to their places of work or homes. Well, Audi of Canada found a nice way to surprise customers who brought their out-of-warranty vehicles in for a scheduled Health Check by replacing dealer’s normal shuttle with a 2014 Audi R8 V10.

The R8, painted to resemble a safety car or police car, gave the customers a ride home – even stopping at a coffee shop along the way. Needless to say, the stunt got plenty of attention from passers-by and was quite a hit with the Audi customers, too. Scroll down to watch video of the customers getting the ride of a lifetime, which we’re sure left some of the in-warranty customers at least a little jealous as they drove off in dealer loaner cars.

Continue reading Audi Canada surprises out-of-warranty owners in a good way

Audi Canada surprises out-of-warranty owners in a good way originally appeared on Autoblog on Wed, 24 Jul 2013 19:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Video: Audi Canada surprises out-of-warranty owners in a good way”

Quick Spin: 2014 Audi R8 V10 Plus

Filed under: Coupe, Performance, Audi, Quick Spins

2014 Audi R8 V10 Plus - front three-quarter view, red
Ignore the naysayers who say the Audi R8 is too refined to be a proper supercar, or that it has begun to show its age – after a few tweaks for the 2014 model year, the automaker’s flagship remains one of my favorite exotics.

Audi has treated all of its R8 models to a host of enhancements for the 2014 model year that include new LED headlights and tail lamps, larger steering wheel-mounted shift paddles, new exhaust finishes, updated alloy wheel designs and fresh exterior colors. However, the most significant news is the arrival of a proper seven-speed S-Tronic dual-clutch automatic transmission (it replaces the six-speed R-Tronic). The rapid-fire gearbox shaves a coupe tenths off the 0-60 sprint and improves fuel economy for both the eight- and ten-cylinder models (thankfully, a traditional six-speed manual is still on the order form).

I recently spent time with the new-for-2014 V10 Plus model, which is only available in a coupe body style. Compared to the standard V10 models, the Plus sheds upwards of 130 pounds thanks to lightweight manual seats (not fitted to my test car), carbon-ceramic brakes, reduced sound bay insulation, a smaller fuel tank and an assortment of carbon-fiber pieces (including side blades, front splitter, rear diffuser and spoiler). But that’s not all, as the V10 Plus also receives a bump in output that pushes its ten-cylinder to an even 550 horsepower.

Driving Notes:

  • My six-foot two-inch frame has always found the R8 Coupe to be very comfortable – a standout in a segment of cramped coupes. The enhanced cabin is nothing short of breathtaking, with beautiful carbon-fiber and aluminum accents, tactile switchgear and a fit-and-finish to rival Rolls-Royce. My Brilliant Red test car was fitted with the optional diamond-stitching full leather package ($6,300) that seems a worthy investment, if just to watch your passenger’s jaws drop when they climbed in.
  • The naturally-aspirated 5.2-liter V10 has been massaged to produce 550 horsepower and 398 pound-feet of torque, a 25 horsepower increase over the standard V10, which Audi says is good for a 3.3-second sprint to 60 mph (with the help of launch control). Nobody will miss the old, sometimes clunky, single-clutch gearbox. The new dual-clutch unit shifted smoothly during normal driving, yet it eagerly cracked off the gears when driven aggressively (don’t waste your time with the console-mounted shifter, as the wheel-mounted paddles are much easier to use). Power at the low end of the tachometer was plenty strong, but the V10 really came to life once it started vigorously spinning. Run it to the 8,500 rpm redline between each shift, and its screaming audio track will remind you why enthusiasts still appreciate fine, naturally aspirated engines.
  • Zipping through the canyon roads in the mountains above Malibu put the R8 V10 Plus right at home. Its mid-engine handling and balance was exceptional. The damping is fixed to a very firm setting, even though lesser R8 models offer a variable magnetic suspension, but it never felt overly harsh for its role. A low center of gravity and a wide stance provide excellent stability, and the turn-in was quick, accurate and sharp. The massive carbon-ceramic brakes are unflappable – right up there with the world’s best.
  • Audi has engineered the Quattro all-wheel drive system to send upwards 85 percent of the torque to the rear wheels, translating to a rear-bias driving dynamic (override the stability control, and then mash the throttle mid-corner, and the R8 V10 Plus responds with an easily controlled powerside). Floor the accelerator out of the corner, and the front wheels pull the nose around as if it were hooked on a wire.
  • The R8’s strength has always been its ageless styling, comfortable cabin and driving demeanor. As a result of the enhancements, the new V10 Plus is much more feisty than its lesser siblings while exhibiting a performance edge that only increases its appeal.
  • With the spectacular limited-production R8 GT but a memory, this is the new king of Audi’s model range – it wears the crown very well.

2014 Audi R8 V10 Plus originally appeared on Autoblog on Mon, 22 Jul 2013 15:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Quick Spin: 2014 Audi R8 V10 Plus”

Official: Audi builds 3-millionth A3

Filed under: Car Buying, Hatchback, Audi, Luxury

About a month after Volkswagen celebrated building its 30-millionth example of the Golf, Audi has announced that it has produced three million versions of its small hatchback, the closely related Audi A3. Probably more surprising than the fact that the A3 has moved in such big numbers since its global debut in 1996 is the fact that it has done so with relatively little support in the US, seeing marginal sales in the States since 2005.

The three-millionth A3 was a Sportback TDI model, but the lineup has grown this year to include a new sedan and S3 model, and the hybrid A3 E-tron is on the way. With these new models – especially the sedan in the US – we expect the A3 to continue to be a popular entrant in the premium small segment. Scroll down for Audi’s official press release.

Continue reading Audi builds 3-millionth A3

Audi builds 3-millionth A3 originally appeared on Autoblog on Sun, 21 Jul 2013 11:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Official: Audi builds 3-millionth A3”

First Drive: 2014 Audi RS7 [w/video]

Filed under: Performance, Hatchback, Audi, First Drives, Luxury

Stunning Sportback Gets The Performance To Match

2014 Audi RS7

Saying the 2014 Audi RS7 Sportback is not as good as the not-for-North-America Audi RS6 Avant we recently tested is a bit like saying one more strip of crispy bacon would make our Waffle House All-Star Special breakfast even more special. The RS7 goes to ten while the RS6 goes to eleven, maybe, but they both rock our world. The RS7 is meant for the far wider buying audience worldwide, not just for western European family bombing runs, as with the RS6 Avant.

But, hey, this RS7 simply hurtles down the road in a singularly sexy way. And if you really want this bodystyle – and who could blame you? – the RS6 Avant doesn’t really even matter anyway. After a full day on perfect dry and warm Swabian two-lanes driving this Audi very hard, we barely thought about it at all.

Continue reading 2014 Audi RS7 [w/video]

2014 Audi RS7 [w/video] originally appeared on Autoblog on Wed, 17 Jul 2013 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “First Drive: 2014 Audi RS7 [w/video]”

Report: Next Audi R8 to eschew engine downsizing, go on diet instead

Filed under: Convertible, Coupe, Performance, Audi, Luxury

2014 Audi R8 V10 Plus in paddock - front three-quarter view, matte blue

Looking across the Audi landscape, many models that used to get the company’s high-revving, naturally aspirated 4.2-liter V8 are now powered by smaller, yet similarly powerful, forced-induction engines. From what Auto Express is reporting, though, the next-generation Audi R8 will not meet this same fate.

Rather than ditching its V8 and V10 powerplants, the next-gen R8 – expected to debut in 2015 – will shed pounds from its curb weight. The 2014 R8 currently weighs between 3,583 pounds and up to 3,957 pounds, but the report says that engineers are targeting a weight of less than 3,300 pounds. All models will get cylinder deactivation, which along with lower curb weights should help to improve fuel economy and emissions. Head on over to Auto Express for more reported information as well as a handful of renderings that take a stab at how the next R8 may look.

Next Audi R8 to eschew engine downsizing, go on diet instead originally appeared on Autoblog on Wed, 26 Jun 2013 13:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Report: Next Audi R8 to eschew engine downsizing, go on diet instead”

Report: Audi fires head of R&D, Wolfgang Dürheimer

Filed under: Hirings/Firings/Layoffs, Audi

Audi's former head of R&D, Wolfgang Durheimer

According to Car and Driver, citing a report in Germany’s Der Spiegel magazine, Audi has fired Wolfgang Dürheimer, the brand’s head of research and development.

Dürheimer had originally signed on as Audi’s R&D boss in September 2012. Prior to that, he had served as the head for both Bentley and Bugatti, and was formerly the development chief at Porsche (where he is credited with helping get the original Cayenne into production, a move that ushered a new era of profitability for the company). Dürheimer moved to Audi following a management shakeup within the Volkswagen Group in mid-2012.

During his time at Bentley, Dürheimer spearheaded the brand’s efforts to launch an SUV. But at Audi, he reportedly quickly put a stop to costly projects such as the R8 E-Tron and the rotary range-extender engine for the A1 E-Tron. Furthermore, Car and Driver reports that Dürheimer shuffled the reporting structure within the brand’s design department, and that VW Group CEO Martin Winterkorn had apparently disagreed with him several times on the styling direction for the brand.

Also of note, Der Spiegel posits that Winterkorn strongly disapproved of Dürheimer’s conservative E-mobility strategy, and that there was further tension between the two gentlemen on a personal level that could have led to this dismissal.

Dürheimer’s future within the Volkswagen Group is unclear at this time, and his position at Audi will currently be filled by the Group’s R&D chief, Ulrich Hackenberg.

Audi fires head of R&D, Wolfgang Dürheimer originally appeared on Autoblog on Thu, 20 Jun 2013 17:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Report: Audi fires head of R&D, Wolfgang Dürheimer”

Report: Audi readying 650-hp Sport Quattro Concept for Frankfurt

Filed under: Concept Cars, Coupe, Performance, Audi, Luxury

Audi Quattro Coupe Concept - front three-quarter view

Remember Audi’s perfectly lovely Quattro Concept from the 2010 Paris Motor Show? Of course you do. The latter-day Ur-Quattro is laser-etched in our brains as well – and not just because Audi was kind enough to offer our man Michael Harley a mountain drive of its seven-figure showcar. At the time, Audi hinted that the coupe might have a showroom future, but the gossip pipeline has long since gone dry, leading us to believe that the car’s production hopes had soured.

That 2010 concept was powered by a 2.5-liter five-cylinder engine yielding 380 horsepower and 354 pound-feet of torque, a relatively modest but appropriate engine configuration in light of the Ur-Quattro’s five-banger. Given the Quattro Concept’s size and specs, it wasn’t clear exactly where such a vehicle might fit into the company’s lineup, though, as it already already offers the successful A5/S5/RS5 lineup.

Apparently, Audi might have a solution to that conundrum. A new report from Germany’s AutoZeitung suggest that the automaker is posed to reveal a production version of the concept at the Frankfurt Motor Show in September – on the Ur-Quattro’s 30th anniversary, no less. Word is that Audi is taking the Quattro Concept upmarket in a big way, with a tuned version of the twin-turbo 4.0-liter V8 from the RS7 churning up in the neighborhood of 650 horsepower. Naturally, all-wheel drive will get all that power to the ground, and new bodywork is expected as well. In addition to the powertrain switch-up, there is talk of extensive use of lightweight materials, including magnesium, carbon fiber and aluminum, with a target weight of under 2,900 pounds. Magnetic ride control suspension and carbon-ceramic brakes are also expected to find their way onto the model. Unsurprisingly, all of that extra equipment is likely to impact the car’s bottom line – reports suggest its sticker price could crowd that of the mighty R8 at around $150,000.

Audi readying 650-hp Sport Quattro Concept for Frankfurt originally appeared on Autoblog on Mon, 17 Jun 2013 16:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Report: Audi readying 650-hp Sport Quattro Concept for Frankfurt”

Official: 2014 Audi SQ5 priced from $51,900* [w/video]

Filed under: Car Buying, Performance, Videos, Crossover, Audi, Luxury

2014 Audi SQ5 - front three-quarter view

Despite the fact that the 2014 Audi SQ5 you see here is quite a bit different than the one offered in Europe, we’re still plenty glad that the folks from Ingolstadt have decided to offer a hotted-up version of its compact Q5 crossover here in the States. Now, Audi has announced that its US-spec SQ5 will be priced from $51,900 when it hits dealerships later this summer (*not including $895 for destination). That strikes us as a pretty favorable price – while the base Q5 in 2.0-liter TFSI trim starts at $35,900, the 3.0-liter Prestige model commands a full $51,400, and somehow manages to feel worth it.

We already enjoy driving the Q5 in its standard tune, and this SQ5 looks to be quite an entertaining thing. Audi has tuned its 3.0-liter supercharged V6 to produce 354 horsepower and 347 pound-feet of torque – gains of 82 hp and 52 lb-ft over the standard 3.0L Q5. No, it’s not the awesome 313 hp and 479 lb-ft of the twin-turbo-diesel engine used in Europe, but our American SQ5 will certainly be a quick little thing. Audi is estimating a 0-60 time of 5.1 seconds, on its way to a limited top speed of 155 miles per hour.

Like all S models, the SQ5 will be a bit different visually than its basic Q5 kin. Aluminum roof rails are standard, as are 20-inch wheels (21s are available). There are revised bumpers at the front and rear, with Audi’s usual gray grille and diffuser, as well as aluminum mirror caps. Inside, leather- and Alcantara-clad sport seats are standard, though buyers can opt for a fine Nappa leather setup. Audi says that new aluminum/black wood inlays are also available, as is a 14-speaker Bang & Olufsen sound system.

Have a look below to check out an official walkaround video from the model’s Detroit Auto Show reveal, and to see the official press release.

Continue reading 2014 Audi SQ5 priced from $51,900* [w/video]

2014 Audi SQ5 priced from $51,900* [w/video] originally appeared on Autoblog on Mon, 17 Jun 2013 14:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Official: 2014 Audi SQ5 priced from $51,900* [w/video]”

Report: 2014 Audi R8 GT zooming toward Le Mans reveal

Filed under: Coupe, Performance, Audi, Rumormill, Luxury

2014 Audi R8 GT spy shot - front three-quarter view

According to a report from Autocar in the UK, the Audi R8 is set to get something of a swan song for its own going-away party in the form of an updated GT model for the 2014 model year. If Autocar is right, this even higher-performance Audi R8 will debut at the upcoming 24 Hours of Le Mans race in France.

The 2014 Audi R8 GT Plus will reportedly get a tuned version of the much-loved 5.2-liter V10 engine that Audi has used to good effect in past R8 models. A six-speed manual or seven-speed dual-clutch automatic would send power to the rear wheels, enabling a 3.4-second 0-62 mile per hour run and a top speed of 199 mph.

Judging from spy shots that we’ve already seen (reprised above), the new GT Plus will be fitted with an aggressive body kit that includes a massive rear wing, a more prominent front splitter and enlarged side blade ducts. A Spyder version of the GT Plus may be on tap for 2015. Pricing, obviously, is unknown, as is any potential launch date. In other words… stay tuned.

2014 Audi R8 GT zooming toward Le Mans reveal originally appeared on Autoblog on Mon, 17 Jun 2013 10:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Report: 2014 Audi R8 GT zooming toward Le Mans reveal”

What on Earth is Audi doing with E-Tron?

Filed under: EV/Plug-in, Hybrid, Hydrogen, Audi, AutoblogGreen Exclusive

Getting Some Answers About This Often Confusing EV Program

The E-Tron name has been applied to at least a dozen concepts, test vehicles and rumors over the past four years.

If we take a quick look back in history, we realize that the first time Audi mentioned the name E-Tron to the public was all the way back in 2009. Back then, the name was applied to an entire concept car, called simply the E-Tron, which was an R8 converted to an electric vehicle with a big battery pack and some powerful electric motors. It was a supercar for the plug-in set, and it went over so well that Tony Stark drove one in Iron Man 3 this year. With that kind of publicity for the marquee E-Tron, it’s confusing that the E-Tron name has been applied to a seemingly endless stream of concepts, test vehicles and rumors over the past four years. At least a dozen, by our count.

There was the original R8 E-Tron, an A3 Sportback E-Tron (EV and PHEV versions), the R18 E-Tron Quattro racecar, an all-electric A2 E-Tron concept, an A6 L E-Tron PHEV that was shown off in Beijing and rumors of A4 and Q7 E-Tron Quattros. Then we had the E-Tron spyder concept and the city E-Tron concept, as well as news of an A5 E-Tron Quattro plug-in hybrid. And then there’s the A1 E-Tron plug-in hybrid that is being tested in Germany. Got all that?

Audi is finally getting ready to take the E-Tron name out of the movies and the auto show circuit and start putting plug-in cars in customer driveways. As it gears up for the launch of the first E-Tron – the A3 Sportback E-Tron, coming in 2014 – we flew to Berlin to find out what’s taken so long, and what’s coming next.

Continue reading What on Earth is Audi doing with E-Tron?

What on Earth is Audi doing with E-Tron? originally appeared on Autoblog Green on Fri, 14 Jun 2013 11:54:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “What on Earth is Audi doing with E-Tron?”