“World’s biggest dating site for married people” offers Clarkson £1m to be spokesperson?

Filed under: Etc., Marketing/Advertising, UK, Celebrities

Jeremy ClarksonIt seems there aren’t many news cycles that go by without a celebrity being accused of cheating on their spouse. But for some reason, when Top Gear host Jeremy Clarkson is alleged to have been caught making out with a production assistant on the Top Gear World Tour, he gets a £1 million ($1.64M U.S.) offer to be the spokesperson for an adultery website.

The Guardian reports that dating site Ashley Madison (motto: “Life is short, have an affair”) has placed the bounty on Clarkson’s head in hopes that the Top Gear host will work as the site’s public face. The Guardian feels Clarkson would be a lousy spokesperson for the site given the fact that his alleged affair was anything but discreet, but the site doesn’t seem to feel that way.

An Ashley Madison spokesperson reportedly told the paper “what he has or hasn’t allegedly done isn’t important, he has made discreet adultery a major talking point.” We’d add that if Ashley Madison were looking for a more discreet cheater that hasn’t been caught, he or she certainly wouldn’t be a spokesperson for the site… unless they wanted to be caught.

Further, we’re guessing the £1 million offer has a lot more to do with the website trying to gain some publicity for itself, as the chances of Clarkson taking them up on the offer are slim to none. And for the record, Clarkson and his assistant both claim the alleged affair never happened.

[Source: Guardian]

“World’s biggest dating site for married people” offers Clarkson £1m to be spokesperson? originally appeared on Autoblog on Fri, 08 Apr 2011 11:03:00 EST. Please see our terms for use of feeds.

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Opinion: Chrysler no longer left for dead, biggest test still coming

Filed under: Chrysler, Dodge, Jeep, Fiat

Chrysler badge

Some years ago, sitting in my office with the windows open on a warm spring day, I heard a deep rumble – not unlike the sound of a freight train passing by… but closer, more menacing, and immediately followed by a violent shudder as a rare Midwest earthquakes rolled out from under Lake Erie.

This wasn’t supposed to be a particularly good year for the smallest of the Detroit makers.

I’m starting to hear a similar sound, not quite so loud, but this time emerging from Auburn Hills, Michigan, where Chrysler is headquartered. Call it a hum, maybe a rumble, though definitely not yet the sort of buzz that would follow a similarly seismic event – in this case the turnaround of a company most folks had long written off for dead.

This wasn’t supposed to be a particularly good year for the smallest of the Detroit makers. Its product pipeline, went the conventional wisdom, was all but empty, other than the completely-remade Jeep Grand Cherokee and redesigned Chrysler 300, due later in the model-year. But I think most of us in the media were delivered a pleasant surprise a few months back when we got a first good look at the rest of the maker’s 2011 lineup.

Continue reading…


Paul EisensteinPaul A. Eisenstein is Publisher of TheDetroitBureau.com, and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.

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Opinion: Chrysler no longer left for dead, biggest test still coming originally appeared on Autoblog on Fri, 04 Feb 2011 16:31:00 EST. Please see our terms for use of feeds.

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Toyota, BP top list of biggest blunders in 2010

Filed under: Government/Legal, Marketing/Advertising, Recalls, Safety, Toyota

Toyota shadow logo with parked Camry

Don’t look now, but we’re firmly entrenched in the final week of 2010. Which means, besides figuring out a way to return a few gifts, it’s time to take a look back at the year that was. Here’s one to get us started: What companies made the biggest blunders of 2010?

In retrospect, number one seems almost comically easy. Clearly, British Petroleum and its merry band of PR professionals and executives deserve their very well-earned place at the top of the list of blundering companies of 2010. No arguments there. But it’s number two on the list, which just so happens to be Toyota, the world’s largest automaker, that we remember most vividly.

Recalls and safety probes are a natural part of building automobiles, but as Tim Calkins, clinical professor of marketing at Northwestern University told MSNBC, “If you look at what they did it was clear that they didn’t really understand the magnitude of the issue and the potential PR risk.” Truer words have never been spoken. Click on past the break for the rest of 2010’s biggest corporate blunderers.

[Source: Fineman PR | Image: Justin Sullivan/Getty]

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Toyota, BP top list of biggest blunders in 2010 originally appeared on Autoblog on Tue, 28 Dec 2010 13:58:00 EST. Please see our terms for use of feeds.

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J.D. Power: Styling biggest reason people reject Acura

Filed under: Car Buying, Acura, Design/Style, Luxury

2010 Acura TL SH-AWD at sunset

2010 Acura TL SH-AWD – Click above for high-res image gallery

It’s no secret that the corporate schnoz adopted in recent years by Acura is, shall we say… controversial. But whether or not it’s helping or hurting sales is up for debate. On one hand, the brand’s 24-percent increase in sales in 2010 over the previous year has Honda’s luxury division outpacing the gains of its rivals. On the other hand, nearly everyone’s 2009 sales figures went down the economic toilet, and J.D. Power reports that exterior styling is the number one reason new car shoppers are rejecting the marque, followed closely by Acura’s interior styling.

Perhaps tellingly, Acura’s two most successful models in sales gains are the MDX and RDX utility vehicles, models competing in burgeoning segments (and the former of which features a somewhat muted faces compared to the rest of the company’s lineup). But hope may be on the way, and soon. According to Automotive News, Dave Conant, who owns an Acura store in Mission Viejo, California and has gotten an early look at the next-gen TL, Acura’s middle child is getting a major nose job.

And more new models are reportedly on the horizon as well, including hybrids and a likely return to the entry-level compact luxury class. What’s more, the automaker has promised dealers that future models will be better differentiated from one another, both styling-wise and in size. All that sounds good, just so long as no giant polished cow-catcher grilles get in the way.

Gallery: Review: 2010 Acura TL SH-AWD 6MT

[Source: Automotive News – sub. req.]

J.D. Power: Styling biggest reason people reject Acura originally appeared on Autoblog on Wed, 22 Dec 2010 19:25:00 EST. Please see our terms for use of feeds.

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Hyundai-Kia overtakes Toyota as biggest Asian automaker in Europe

Filed under: Car Buying, Europe, Hyundai, Kia, Toyota, Earnings/Financials

2011 Hyundai Sonata Hybrid

European car buyers have a favorite Asian automaker, and its name is no longer Toyota. Hyundai and Kia have tag-teamed to best the longtime Japanese automaker, with a four percent overall rise in total units through the first ten months of 2010. During that same period, Toyota-Lexus sales have fallen 17 percent, with Hyundai at 521,369 vehicles sold compared to 511,754 for Toyota.

Toyota’s recent tough road, along with the expanding number of quality offerings from Hyundai-Kia, have allowed the Seoul train to slide past the Japanese brand. Unless Toyota picks up the pace, that gap could widen because the Korean company is understood to have a greater number of new models planned for its European portfolio.

Of course, Hyundai has a long road ahead if it wishes to make the same claim here in the States, but it’s certainly moving in the right direction. Overall sales in the U.S. have risen 21 percent and demand for the redesigned Sonata has jumped 64 percent.

[Source: Automotive News – sub. req.]

Hyundai-Kia overtakes Toyota as biggest Asian automaker in Europe originally appeared on Autoblog on Tue, 23 Nov 2010 19:01:00 EST. Please see our terms for use of feeds.

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