blogger Archives | AutoDepot

Saab hires Saabs United blogger Steven Wade as social media guru

Filed under: Etc., Hirings/Firings/Layoffs, Saab

Steven Wade has been cranking out blog posts about all things Saab for the last six years at the helm of Saabs United, a blog he helped create. Eventually, the strains of a family, full-time job and keeping Saabs United afloat meant that selling the site was necessary. Meanwhile, ‘Swade,’ as he is known, decided to quit his day job to focus on his love for all things Saab.

With the day job out of the way, the newly unemployed Wade has now been picked up by Saab to handle social media duties as the company tries to connect more with its customer base. Needless to say, this is a huge step for Wade, who will be helping Saab connect with its loyal base of customers and fans on an intimate level.

We can’t think of a better man for the job, given Swade’s immense talent, knowledge of Saabs, of love for the brand. Good luck and Godspeed. The automaker’s official statement is yours for the reading after the jump. Thanks for the tip, Johan!

[Source: Saab via Saabs United]

Continue reading Saab hires Saabs United blogger Steven Wade as social media guru

Saab hires Saabs United blogger Steven Wade as social media guru originally appeared on Autoblog on Tue, 15 Mar 2011 18:32:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Saab hires Saabs United blogger Steven Wade as social media guru”

Canadian BMW dealer holding contest to find ultimate blogger, $65K job up for grabs

2011 BMW 335is – Click above for high-res image gallery

Endras BMW in Ajax, Ontario has a sweet blogging gig open. The winner of the dealership’s Ultimate Blogger contest gets a free condo for a year, a new Bimmer every six months and a $65K a year starting salary.

Endras is looking for someone to represent it online, a job that includes attending press events, junkets and auto shows, as well as handling the outfit’s social media efforts.

To enter, write and submit a 200-word blog post on anything BMW-related. After Endras BMW management weeds out the entries that fail to impress, 20 semifinalists be asked to produce a video proving their obsession with performance.

In the last round of eliminations, the 10 finalists will get face-to-face interviews at Endras. After that, someone’s got a new job. If you want a shot at it, hop over to EndrasBMW.com and fire up your writing skills.

Gallery: First Drive: 2011 BMW 335is

[Source: EndrasBMW]

Canadian BMW dealer holding contest to find ultimate blogger, $65K job up for grabs originally appeared on Autoblog on Sat, 26 Feb 2011 14:36:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Canadian BMW dealer holding contest to find ultimate blogger, $65K job up for grabs”

Mommy blogger makes trouble for Toyota

Filed under: Etc., Marketing/Advertising, Safety, Toyota

Swagger Wagon Mommy Rachel Drummond

Toyota has seen more than its fair share of negative press over the past year and a half, but is the Japanese automaker willing to pay “mommy bloggers” to spread positive news? Mom site Dear Crissy reports that it received an email offering a $10 Amazon gift card in exchange for a post that highlights the fact that the National Highway Traffic Safety Administration found no software issues that led to the company’s unintended acceleration woes.

The email, which reportedly came from a company called Mommy Networks, cited Toyota’s damaged reputation, adding “we’re helping to spread the positive news.” The email asked for a blog post about NHTSA’s release with links to a few articles, some love on social networking sites and “thumbs up” votes for YouTube videos.

For its part, Toyota denies having anything to do with the offer, adding that the company “adheres to the highest standards when working with media, journalists and blogger and we find any sort of payment for editorials or blogs unethical and illegal according to FCC guidelines.”

Dear Crissy has since published an update indicating that the site has been contacted by both Mommy Networks and Toyota, both of which claim no affiliation with each other. Mommy Networks has since gone on to post a mea culpa on its website to both Crissy and Toyota.

[Sources: Dear Crissy via The Consumerist, MommyNetworks.org| Image: Toyota]

Mommy blogger makes trouble for Toyota originally appeared on Autoblog on Thu, 17 Feb 2011 11:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Mommy blogger makes trouble for Toyota”