Tag: bold

VW Beetle makes a bold bet on Skins [w/video]

Filed under: Marketing/Advertising, Videos, Volkswagen

vw black beetle

Volkswagen’s Black Beetle Commercial – Click above to watch video after the jump

Companies prefer spending ad dollars on TV shows that people are actually going to watch. Sometimes, it’s simply a matter of buzz; if a lot of good or bad things are being said about a program, people are likely to tune in out of curiosity. Volkswagen is aware of this, and the automaker is betting that folks are going to tune into watch MTV’s controversial new show Skins.

Declared too racy by some critics, Skins was a high-school drama that showed drug use and sex amongst teenagers. It was also apparently quite terrible, judging from the reviews found around the Internet.The show aired its season (and possibly series) finale this past Monday, and VW was on board with some advertising airtime.

The initial backlash against Skins was enough to send some top-tier advertisers running. Volkswagen was willing to gamble that enough hype had been generated and people would tune in to the season-ender. Able to grab more airtime than usual, the automaker double-dipped on its new Black Beatle commercial, which was first seen during Super Bowl XLV. Smart move for VW? Well, the Skins finale drew 1.2 million viewers, the most the show had since February 7, for whatever that’s worth.

Click past the jump to watch Volkswagen’s Black Beetle commercial, and you don’t even have to sit through an episode of Skins beforehand.

[Sources: The New York Times, YouTube]

Continue reading VW Beetle makes a bold bet on Skins [w/video]

VW Beetle makes a bold bet on Skins [w/video] originally appeared on Autoblog on Sat, 26 Mar 2011 17:03:00 EST. Please see our terms for use of feeds.

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Ford marks out bold new Territory for Australia

Filed under: Crossover, Ford, Australia, Design/Style

2011 Ford Territory

Ford Australia has released a preview of what customers from Down Under can expect from the next-generation Territory. The automaker is using the new crossover to launch a massive refresh program, with 85 percent of the company’s wares receiving a significant update over the next 18 months. Along with a more stylish front fascia and aggressively-flared front fenders, the Territory is expected to bring a new turbo-diesel engine to the fray. Unfortunately, the Blue Oval hasn’t released any details on power figures or fuel consumption for any of the available power units in the 2011 Territory.

FoMoCo’s Australian arm has plenty of big changes headed its way. The company just recently introduced the 2011 Fiesta sedans and hatchbacks, and both the new Focus and global Ranger will be landing on the country’s shores within a few months. Needless to say, it’s a good time to be a Ford fan in Australia. Something tells us that the suits over at rival Holden are going to be scrambling to keep up the pace over the next year and a half. Hit the jump for the press release.

[Source: Ford]

Continue reading Ford marks out bold new Territory for Australia

Ford marks out bold new Territory for Australia originally appeared on Autoblog on Tue, 14 Dec 2010 13:30:00 EST. Please see our terms for use of feeds.

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