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Filed under: Hybrid, Government/Legal, Electric, Diesel

Carl Levin

Michigan Senator Carl Levin has been called the auto industry’s best friend by detractors who say he’s worked hard to obtain that title by defending the status quo. At the 2010 Business of Plugging In conference in downtown Detroit today, though, he made some comments that might put a stop to such name-calling. Levin said he wants to end what he sees as the small, incremental approach to cleaner vehicles the U.S. government is using today in favor of a huge and comprehensive program. “Our goal should be nothing less than making electric vehicles affordable and attractive to every American family,” he said.

Levin talked about seriously overhauling how the U.S. government promotes cleaner vehicles. He said there are three policy drivers pushing us in this direction today: climate change (which he said “is real, it is urgent and we either deal with it now or our children and grandchildren will have to deal with it later when the remedies will be much more difficult, much more expensive and much less effective.”), national security (i.e., oil independence) and the desire for a thriving manufacturing sector (i.e., jobs).

What has held the U.S. back from dealing with these issues in a coordinated way? Levin cited a fear of government support of manufacturing because that was considered industrial policy, what he termed “the kiss of death”:

While our government refused to partner actively with American manufacturers, our competitors were establishing partnerships and making investments to position their manufacturers for the future. The second impediment was the ability of oil-exporting nations to play like a yo-yo.

America made progress on fuel efficiency gains in the 1970s, Levin said, but OPEC knew how to set us back:

Oil ministers of those nations made it clear they would keep the price of oil at a low enough level so that alternative energy sources would not make economic sense and that distracted us from the fact that ending out dependence on imported oil in our long-term economic interest, beyond the need for environmental and security reasons.

Continue reading Senator Levin in favor of a bolder clean vehicle mandate to replace CAFE

Senator Levin in favor of a bolder clean vehicle mandate to replace CAFE originally appeared on Autoblog on Wed, 13 Oct 2010 17:19:00 EST. Please see our terms for use of feeds.

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Filed under: Coupe, Budget, Hatchback, Scion, First Drive

NOTE: Our first drive report of the 2011 Scion tC was originally published at 9am EST when Toyota’s embargo lifted. We didn’t want you to miss it, so check it out below.

2011 Scion tC – Click above for high-res image gallery

There’s no demographic that’s targeted more often than young, affluent males. Though these buyers may not have quite as much expendable income to throw at new car purchases than say older, affluent males, automakers are still very keen to cater to the needs of Generation Y with the hope of earning a customer for life.

The tC is Scion’s most important product.

Toyota is no different than any other automaker in this regard; perhaps even more so as the Japanese giant’s customer base is just about as old as that of Buick. To resolve that issue, Toyota created the Scion brand in North America back in 2002 and has been marketing the heck out of its up-and-coming feeder marque ever since.

The ploy has mostly been successful. Toyota merrily points out that Scion has the youngest average customer in the industry and that 71 percent of all 800,000 or so Scions have been sold to buyers who are new to the Toyota family. Interestingly enough, with a median age of 26, it’s the tC coupe’s 310,000 total sales since 2002 (accounting for 41 percent of all Scion production) that manages to attract the youngest customers of all.

In other words, while the funky xB may be the most recognizable, it’s actually the tC that is the brand’s most important product. Therefore, Scion absolutely needs the new 2011 tC to be a runaway hit. Especially since the second-generation of the xB has, by many measures, failed to live up to the success of its straight-ruled predecessor.

So does the new tC pass muster? We set out to answer that very question when we grabbed the keys in sunny San Diego. Read on to find out what we learned.

Gallery: 2011 Scion tC: First Drive

Continue reading First Drive: 2011 Scion tC is a bolder swipe at Generation Y

First Drive: 2011 Scion tC is a bolder swipe at Generation Y originally appeared on Autoblog on Fri, 06 Aug 2010 12:02:00 EST. Please see our terms for use of feeds.

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