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Cadillac cleans up with three KBB Brand Image Awards

Filed under: BMW, Cadillac, Ford, GM, Honda, Mercedes-Benz, Toyota

2011 Cadillac CTS-V Coupe – Click above for high-res image gallery

Kelley Blue Book has announced the winners of its 2011 Brand Image awards, which are given out based on KBB data culled from a survey taken by over 12,000 in-market shoppers. Cadillac’s image must be rather strong with said shoppers, because it took home KBB hardware in three out of the 10 award categories.

Constantly citing the CTS family of vehicles, KBB handed Cadillac the awards for Best Exterior Design, Best Comfort and Best Interior Design. Mercedes-Benz, Ford, Honda, Toyota and BMW snagged the rest of the 2011 Brand Image trophies. BMW and Ford received two nods apiece, but Caddy is still king of this particular hill for 2011. Click past the jump to read the full list of categories and winners.

Gallery: 2011 Cadillac CTS-V Coupe: Review

2011 Cadillac CTS-V Coupe

[Source: Kelley Blue Book]

Continue reading Cadillac cleans up with three KBB Brand Image Awards

Cadillac cleans up with three KBB Brand Image Awards originally appeared on Autoblog on Mon, 25 Apr 2011 18:00:00 EST. Please see our terms for use of feeds.

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New York 2011: Lexus LF-Gh Concept shows off the new face of the brand

Filed under: Concept Cars, New York Auto Show, Hybrid, Sedan, Lexus

Lexus LF-Gh Concept – Click above for high-res image gallery

Last week we gave you the first look at the Lexus’ new hybrid concept car, the LF-Gh, and now we have live photos from the car’s official unveiling a day ahead of the New York Auto Show. The LF-Gh debuts Lexus’ future direction in style that includes an “aggressive and bold spindle-shaped front grille” accented by LED lighting both front and rear. The look is a departure from the brand’s generally conservative styling, and it should be interesting to see how this new fascia integrates into future Lexus production cars.

Lexus didn’t open up the doors or the hood, but says that a hybrid powerplant provides the LF-Gh’s motivation and that the interior will provide a look at future designs highlighted by a three-dimensional analog clock. You can read the full Lexus PR after the jump, or get a better look at the car in the high-res gallery below.

Gallery: Lexus LF-Gh Concept: New York 2011

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New York 2011: Lexus LF-Gh Concept shows off the new face of the brand originally appeared on Autoblog on Tue, 19 Apr 2011 20:30:00 EST. Please see our terms for use of feeds.

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VW dealer network to undergo “radical change” as brand ramps up

Filed under: Volkswagen, Diesel

Dealers across the U.S. have been in shrink mode for years, as auto sales have dropped to the point where many stores could no longer remain open. That trend should reverse itself by 2014, though, at least for Volkswagen, as that brand looks to improve its sales volume here in the States.

Wards Automotive reports that VW’s drive to hit 800,000 U.S. sales per year by 2018 will result in an expanded dealer-base. In the near term, VW is looking at evolutionary changes to its 588 U.S. dealers to handle increased volume, but VW CEO Jonathan Browning said “radical change” will be in order as sales really start to take off.

How many dealers represents “radical change?” Browning isn’t interested in forecasting based on the fact that he doesn’t know how healthy the U.S. auto industry will be in seven years. But Browning did talk about new products and technology during an interview at the Passat launch in Chattanooga, TN, and the chief executive sees a seven-passenger vehicle in our future. One option could be a new Microbus based off the Bulli concept from the 2011 Geneva Motor Show. He also claims that 20 percent of Volkswagen’s overall volume in the U.S. will pack clean diesel tech. The oil-burning engines won’t be featured across the entire model lineup, but could make up significant volume for vehicles like the Jetta and Golf.

[Source: Wards Automotive]

VW dealer network to undergo “radical change” as brand ramps up originally appeared on Autoblog on Tue, 05 Apr 2011 17:33:00 EST. Please see our terms for use of feeds.

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New Buick “brand anthem” ad breaks during NCAA Final Four

Filed under: Sedan, Performance, Marketing/Advertising, Videos, Buick, Luxury

Buick “What Matters” TV spot – Click above to watch video after the jump

This weekend, Buick is introducing a new ad the company calls its “brand anthem.” Car companies do this once in a while. It’s almost always a 60-second TV spot meant to illustrate a new idea of what the brand represents.

In Buick’s case, its new anthem, to paraphrase, is “luxury for regular folks.” The actual message the ad carries is, “Your Kind of Luxury.” Buick says this is not a permanent tagline or slogan, but that it is dropping “The New Class of World Class,” which it’s been using as a tag for more than a year. The brand will go without a consistent slogan in future.

Buick is the brand that, more than any other, is trying to tell the public that times have changed. “Quiet” luxury is in, the marketers say. Buick ad chief Craig Bierley says that Buick is going back to its image roots established in the 1950s and 60s. He describes Buick in those years as the perfect car for the doctor who made house calls. If the doc drove a Cadillac, he would be saying that his rates were to high, Bierley explained. If he drove a Chevy or Dodge, he wasn’t successful enough. Buick conveys authority and taste without showing off.

Buick is a big sponsor of the NCAA Men’ Basketball Tournament. In many ways, it’s the perfect marketing vehicle for Buick, reaching young sports fans as well as the older ones who are watching their alma maters compete in the Final Four. If they have alma maters, they’re college educated. If they’re college educated, it figures they have money to spend.

Buick buyers’ average age is in the low 60s, a nice drop from 70s, which it was in 2009.

Cadillac, the Buick marketers tell us, is for people who like to show off their success. Buick is for the successful person with a more understated lifestyle. In other words, Caddy is the brand for the college hoops stars who are going pro. Buick is for the people who buy the tickets. Check out the new spot after the jump.

[Source: Buick via YouTube]

Continue reading New Buick “brand anthem” ad breaks during NCAA Final Four

New Buick “brand anthem” ad breaks during NCAA Final Four originally appeared on Autoblog on Sat, 02 Apr 2011 18:07:00 EST. Please see our terms for use of feeds.

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JD Power’s 2011 Vehicle Dependability Study names Lincoln best brand, Toyota wins most segments

Filed under: Car Buying

J.D. Power and Associates has released its annual Vehicle Dependability Study for 2011, and there are a few surprises in store for those who religiously keep track of who outperforms who on the automotive reliability front. For the first time ever, Lincoln, with 101 problems per 100 vehicles, leads the chart, followed by Lexus with a score of 109.

Number three on the list is also something of a surprise: Jaguar, who’s score of 112 problems per 100 vehicles seemingly proves not all leaping kitties leave unwanted presents outside the confines of their litter boxes. Porsche (114) and Toyota (122) round out the top five. The industry average comes in at 151 problems per 100 vehicles, which of course means that some brands perform rather poorly in J.D. Power’s rankings.

Bringing up the rear in this year’s study is Mini, with 221 problems per 100 vehicles. That’s not good. BMW’s smallest brand is followed by Jeep (214), Land Rover (212), Dodge (206) and Chrysler (202). The study also ranks individual models in each category, and Toyota’s seven individual segment victories gives the Japanese automaker more individual victories than any other brand.

A brief explanation of how this particular study is compiled: J.D. Power polled 43,700 original owners on problems experienced during the past 12 months on 2008 model-year vehicles after three years of ownership. As such, this study is not ranking the latest vehicles by any given manufacturer, but is instead intended to help consumers predict the durability of a potential automobile purchase.

There’s lots more detail in the press release and graphs found after the break, so click here and put your number-crunching hats on.

[Source: J.D. Power and Associates]

Continue reading JD Power’s 2011 Vehicle Dependability Study names Lincoln best brand, Toyota wins most segments

JD Power’s 2011 Vehicle Dependability Study names Lincoln best brand, Toyota wins most segments originally appeared on Autoblog on Thu, 17 Mar 2011 16:55:00 EST. Please see our terms for use of feeds.

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Buick sales beating up on Lexus, may be this year’s most popular luxury brand

Filed under: Car Buying, Buick, Earnings/Financials, Luxury

There are a number of simple, reliable truths in the world. The Earth is round. A compass points north. Nobody but the Chinese buy Buicks and Lexus is the best-selling luxury brand in the United States. Well, hold on to your horses. Lowly old Buick, long seen as the doorstop of the luxury segment, has outsold Lexus two months straight and shows no signs of slowing down.

Our friends at Kicking Tires ground through the sales figures and found that Buick also sold more luxury cars in February than Mercedes-Benz, Audi and Acura. In fact, the only luxury brand that sold more cars in the States in February was BMW, and even then only by 800 units.

What makes Buick’s meteoric rise to the top of its segment even more impressive is the fact that it has done so with just four nameplates: Enclave, LaCrosse, Lucerne and Regal. By way of comparison, Lexus offers nine models in the States.

And lest you think that buyers are choosing Buicks solely because of a value proposition, Kicking Tires notes that average Buick transaction prices have increased by $11,113 since 2003, according to Buick spokesman Nick Richards. Sounds like Buick deserves some real kudos, no?

We suggest you scan over the whole article from Kicking Tires, it’s a very interesting read.

[Source: Kicking Tires]

Buick sales beating up on Lexus, may be this year’s most popular luxury brand originally appeared on Autoblog on Mon, 07 Mar 2011 11:30:00 EST. Please see our terms for use of feeds.

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BMW’s new eco sub-brand to be called “i”

Filed under: Coupe, Hybrid, Marketing/Advertising, Technology, Hatchback, BMW, Electric, Diesel

BMW ‘i’ sub-brand – Click above for high-res image gallery

We’ve known for some time that BMW has been hard at work developing a range of high-tech green vehicles, from the oft-mentioned MegaCity runabout to a production version of its Vision EfficientDynamics eco supercar. But up until now, we didn’t know how the Bavarians intended to name these very different new models.

We do now. BMW has just announced that its new sub-brand will be called “i.” The i family will house the German automaker’s “sustainable vehicles and mobility solutions” when it arrives in 2013. The first two models will be the as-yet unreleased i3 and i8, otherwise known as the MegaCity and VED production cars (both are teased in the rendering above). While BMW isn’t saying where the i3 will be built, it has confirmed that the smaller-volume i8 supercar will be assembled in Leipzig.

In addition, the automaker has founded BMW i Ventures, a holding company based in New York City with $100 million in backing. The company’s goal is to propogate ‘vehicle-independent services’ – things like smart phone apps. BMW i Ventures has already started staking other businesses, including My City Way, a company whose self-titled app provides details on public transportation, parking and entertainment in more than 40 cities in the U.S.

We can’t help but note that in the accompanying press release (available after the jump), there is almost no discussion of preserving BMW’s reputation of being ‘fun-to-drive’ and a leader in dynamics. (“Sustainable vehicles and mobility solutions” certainly isn’t terminology to set the enthusiast’s heart alight.) That said, if the production i8 can preserve the promise of the Vision EfficientDynamics showcar, driving entertainment will almost certainly be a part of the program for that car, and hopefully the i3 will be a lightweight and nimble little thing when it hits the market.

Gallery: BMW i

BMW i sub-brand

[Source: BMW]

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BMW’s new eco sub-brand to be called “i” originally appeared on Autoblog on Mon, 21 Feb 2011 10:21:00 EST. Please see our terms for use of feeds.

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BMW’s new eco sub-brand to be called “i”

Filed under: Coupe, Hybrid, Marketing/Advertising, Technology, Hatchback, BMW, Electric, Diesel

BMW ‘i’ sub-brand – Click above for high-res image gallery

Gallery: BMW i

BMW i sub-brand

[Source: BMW]

Continue reading BMW’s new eco sub-brand to be called “i”

BMW’s new eco sub-brand to be called “i” originally appeared on Autoblog on Mon, 21 Feb 2011 10:21:00 EST. Please see our terms for use of feeds.

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BMW X1 gets brand’s first 245-hp turbocharged four-cylinder

Filed under: Crossover, BMW, Luxury

BMW X1 2.0 Turbocharged Four Cylinder – Click above for high-res image gallery

The BMW X1 may not arrive in the U.S. on schedule, but when it does show up, it will come packing a turbocharged four-cylinder. The all-aluminum 2.0-liter mill cranks out 245 horsepower and 258 pound-feet of torque thanks to direct-injection and a single twin-scroll turbo. European buyers will be able to bolt the engine to either a six-speed manual or an eight-speed automatic and the company’s xDrive all-wheel drive system. BMW claims the manual-equipped X1 will do the 0-62 mph in around 6.1 seconds. while opting for the auto will tack another .3 seconds onto its sprint time.

The German automaker has bolted on a heap of fuel-saving technologies, including start-stop and regenerative braking systems as well as a shift indicator. All told, BMW is shooting for 35.7 mpg on the imperial scale, or just under 30 mpg by U.S. measure – not too shabby for a full-time all-wheel drive machine. The fuel economy marks an improvement of 16 percent compared to the old lump. Click past the jump for the full details.

Gallery: BMW X1 2.0 Turbocharged Four Cylinder

[Source: BMW]

Continue reading BMW X1 gets brand’s first 245-hp turbocharged four-cylinder

BMW X1 gets brand’s first 245-hp turbocharged four-cylinder originally appeared on Autoblog on Wed, 19 Jan 2011 15:32:00 EST. Please see our terms for use of feeds.

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Mini: “The 500 is a darling little car… but we’re a premium brand”

Mini showed off the Paceman Concept at this year’s Detroit Auto Show and announced not long afterward that it would spawn a production model. Tom Salkowski, who recently moved from BMW USA to Mini USA to fill the role of marketing manager, will be the man charged with getting the word about about Mini’s eighth model and the ones beyond. Here’s what he had to tell us.

The small car segment has erupted over the past couple of years and “Mini has prospered” even though it “faced significantly more competition.” But when asked what kind of head-to-head competitors the brand thinks it faces, Salkowski said “maybe Volkswagen, Mazda, Scion in the small-car segment,” with the caveat that since “Mini is very much a mindset, it’s different than other vehicles,” so “for the time being we don’t see anything.” Head of product management Oliver Friedmann confirmed the assessment with, “We don’t see any one-to-one competition, maybe the Evoque could be” for the Countryman.

Salkowski offered his thoughts on the Fiat 500 with, “The 500 is a darling little car, but Mini is a premium brand.”

On the discussion of roots and heritage at other emotional brands like BMW and Lotus, when asked how big the Mini brand and Mini cars could get and still be considered Minis, Friedmann said, “That’s what we try to find out at the moment. We just jumped over the four-meter line with the Countryman,” but reaction in the three months that the crossover has been on sale in Europe has been “very positive.”

Nevertheless, it’s not about creating an acceptance of a Mini of any size. Friedman said, “The competitors for the Countryman are significantly larger. We will always stay the smallest in the segment.” But the number one rejection of Mini is due to size and space, so the company had to do something.

Mini’s been known for its irreverent advertising, and it doesn’t sound like much will change under Salkowski, with a “bigger spend on television – you only get one chance to launch a car.” There will also be a huge billboard in Times Square, and a take-off on Mini’s original U.S. launch when they had a roving Ford Excursion driving around with a Mini on its roof. This time it will be a roving Countryman with a vintage Mini, Alec Issigonis’ original, on its roof.

Gallery: Mini Paceman Concept: Detroit 2011

Mini Paceman Concept

Mini: “The 500 is a darling little car… but we’re a premium brand” originally appeared on Autoblog on Sun, 16 Jan 2011 09:36:00 EST. Please see our terms for use of feeds.

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