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Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial

Filed under: Coupe, Performance, Marketing/Advertising, Chevrolet, GM

Chevrolet Super Bowl ad

Chevrolet Super Bowl ad – Click above to watch the video after the jump

General Motors is planning an all-out advertising assault on this year’s Super Bowl with a total of five ads spread throughout the game. The spots will focus on the Chevrolet Camaro, Cruze Eco, Silverado HD and, of course, the Volt. Each of the 30-second spots have a completely different feel, and at least a few of them will show up after Green Bay Packers and Pittsburgh Steelers are done beating themselves to oblivion during the post-game coverage. GM is staying fairly tight-lipped about the plots surrounding the majority of the ads, but the company has been kind enough to let slip the Camaro spot ahead of time.

The clip features Bumblebee of Transformers fame going toe to toe with a car lot mascot. Spoiler alert: don’t put your money on the chipmunk.

The ad features one impressive donut with plenty of tire smoke and some fairly seamless CG for good measure. Hit the jump to take a look at the video for yourself and read the full press blast.

[Source: General Motors]

Continue reading Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial

Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial originally appeared on Autoblog on Tue, 01 Feb 2011 14:59:00 EST. Please see our terms for use of feeds.

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First Drive: 2011 Chevrolet Camaro Convertible

Filed under: Convertible, Performance, Chevrolet, First Drive

All Convertible, Little Compromise

2011 Chevrolet Camaro Convertible – Click above for high-res image gallery

Chevrolet doesn’t need any help selling its Camaro. It handily throttled the Ford Mustang in sales last year despite only being able to offer customers a single coupe bodystyle compared to the Stang’s more expansive coupe, convertible and GT500 range. In fact, General Motors says the Camaro is jumping off of dealer lots with nearly no incentives and 90 percent retail sales. Still, buyers have been clamoring for a droptop version of the mighty Bowtie since the Camaro Convertible concept hit the scene in 2007. This year, The General has finally obliged by taking out the knife.

The history of the Camaro is littered with topless wonders that looked like a stack of cool cash while parked, yet most drove like a wet noodle when you stepped on their skinny pedals. The minds that pull the strings at GM have made it clear that in the coming years, what was once the king of the muscle car heap will turn its attention more toward the sports car crowd, and to that end, they’ve striven to deliver a Camaro Convertible capable of all of the same driving dynamics as the coupe. Have they pulled it off? We took to the streets of San Diego to find out.

Gallery: 2011 Chevrolet Camaro Convertible: First Drive

2011 Chevrolet Camaro Convertible

Continue reading First Drive: 2011 Chevrolet Camaro Convertible

First Drive: 2011 Chevrolet Camaro Convertible originally appeared on Autoblog on Tue, 01 Feb 2011 11:57:00 EST. Please see our terms for use of feeds.

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Spy Shots: Chevrolet Camaro SS Daytona 500 Pace Car with wings

Filed under: Motorsports, Spy Photos, Coupe, Performance, Chevrolet, GM, Specialty

Chevrolet Camaro SS Daytona 500 Pace Car

Chevrolet Camaro SS Daytona 500 Pace Car – Click above for high-res image gallery

Spoliers and skirts and lights, oh my! Chevrolet is preparing one highly customized Camaro SS to pace the upcoming Daytona 500, and it appears that the Bowtie brand has thrown every accessory at its disposal to see what would stick.

At the rear, there’s a ducktail spoiler the likes of which we haven’t seen on a Camaro since the late 1970s. The profile view is dominated by a ground-effects package that makes the pony car’s already slab-sided, Coke-bottle appearance even more pronounced. We also note a set of wheels reminiscent of the units fitted by Hurst. And it’s easy to miss the new chin spoiler and slightly modified grille.

The most noticable updates, though, are surely the lights, which have to be bright enough for the entire field at Daytona to spot them. There’s an aerodynamic light bar up top and a pair of orangey-yellow lamps out back that the spy photographer says could practically be seen from space. See for yourself in our high-res image gallery below.

Gallery: Spy Shots: Chevrolet Camaro SS Pace Car

Chevrolet Camaro SS Indy 500 Pace Car spy shots

[Source: KGP Photography]

Spy Shots: Chevrolet Camaro SS Daytona 500 Pace Car with wings originally appeared on Autoblog on Wed, 26 Jan 2011 13:28:00 EST. Please see our terms for use of feeds.

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Super Bowl MVP will receive a Chevy Camaro Convertible

Filed under: Convertible, Marketing/Advertising, Chevrolet, GM

2011 Chevrolet Camaro Convertible

2011 Chevrolet Camaro Convertible – Click above for high-res image gallery

The Super Bowl is right around the corner, and that means one NFL player is close to winning their dream prize. No, we’re not talking about the Lombardi tropy, but the Pete Rozelle MVP award, and more importantly the prize car that goes along with it. This year, the winner will get to feel the breeze through their un-helmeted hair because General Motors is supplying a 2011 Chevrolet Camaro Convertible for the most valuable player.

Previously, GM supplied a long string of Cadillacs for Super Bowl MVPs, and the Escalade proved to be the most popular ride of choice. Now the General is using the coveted NFL stage to highlight its newest drop-top… probably a better way to spend its money considering a 30 second spot costs up to $3 million. Wait… GM is doing that too. No matter, check out the press release after the break for the official announcement.

Gallery: 2011 Chevrolet Camaro Convertible

[Source: General Motors]

Continue reading Super Bowl MVP will receive a Chevy Camaro Convertible

Super Bowl MVP will receive a Chevy Camaro Convertible originally appeared on Autoblog on Tue, 25 Jan 2011 18:30:00 EST. Please see our terms for use of feeds.

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Barrett-Jackson 2011: Chevrolet offers up a drop-top Camaro set to lead the Indy 500 field *Update: w/video

Filed under: Convertible, Auctions, Videos, Chevrolet, GM

2011 Chevrolet Camaro Convertible Indy 500 Pace Car at Barrett-Jackson 2011

2011 Chevy Camaro Convertible Indy 500 Pace Car at Barrett-Jackson – Click above for high-res image gallery

Chevrolet is taking to the Barrett-Jackson Scottsdale stage to auction off a special drop-top. The first of 50 limited-edition cars, this 2011 Chevrolet Camaro Convertible Indy 500 Pace Car will cross the stage before heading to lead the field at the 100th running of the Indianapolis 500.

The orange and white color combination matches that of the Indy-fied 1969 Chevrolet Camaro, which has since become a collectors item of its own. As far as we know, the Camaro ‘Vert will be a 2012 model, but everything here at Barrett-Jackson is listing this as a 2011.

Proceeds from the sale of this limited-edition Camaro will go the David Foster Foundation, which supports families with children in need of live-saving organ transplants. Charity cars have gone through the roof at the 2011 Barrett-Jackson auction and we would expect nothing different from this one.

The Camaro Convertible doesn’t have an official listing page, as it was something of a surprise for bidders, but you can watch Speed’s live online coverage here. Are you playing Speed’s Online Fantasy Bid Game? If not, test your auction pricing mettle by guessing what a series of featured vehicles will end up bringing at the auction block – you could end up winning a prize, like an Apple iPad. Enjoy!

*Update: The final gavel price? $225,000. Click past the jump to watch this Camaro cross the auction block.

Gallery: Chevrolet Camaro Convertible Indy 500 Pace Car at Barrett-Jackson 2011

Continue reading Barrett-Jackson 2011: Chevrolet offers up a drop-top Camaro set to lead the Indy 500 field *Update: w/video

Barrett-Jackson 2011: Chevrolet offers up a drop-top Camaro set to lead the Indy 500 field *Update: w/video originally appeared on Autoblog on Sat, 22 Jan 2011 20:50:00 EST. Please see our terms for use of feeds.

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2011 Chevrolet Camaro sets stage for Baldwin-Motion return

Filed under: Aftermarket, Coupe, Performance, Chevrolet, GM

2011 motion camaro

Baldwin-Motion is back with the 2011 Motion Camaro – Click above for high-res image gallery

DeNooyer Chevrolet in Albany, New York is in love with the new Camaro. It also loves the history of the model line, especially when dealers and customizers got their hands on the cars. We’ve already seen DeNooyer team up with Redline Motorsports to bring us their COPO HTR Camaro. Now the two have teamed up with Joel Rosen to resurrect the Baldwin-Motion Camaros.

In 1966, Joel Rosen started up his Motion Performance shop and partnered with Baldwin autos to produce a handful of boosted Chevy products. The Baldwin-Motion team offered Novas, Biscaynes, Chevelles, Corvettes and, of course, Camaros. The original Baldwin-Motion cars were available in SS (425 horsepower) or Phase III versions (500 hp and up). Joel Rosen stood so firmly behind his Motion sports cars that he provided a written guarantee stating they were capable of running the quarter-mile in 11.50 seconds and hitting a trap speed of 120 miles per hour. Not one Baldwin-Motion owner ever returned a car.

Now Joel Rosen is partnering up with DeNooyer Chevrolet and Redline Motorsports to usher in a new era of Motion Camaros. Five special edition cars are available with a choice of either an aluminum LS7 427 or LSX 454. The Motion SS-427 and SS-454 make 525 and 550 horsepower, respectively. Both versions wear custom Motion touches like graphics, seat inserts, headrests and special badges. For the Phase III cars, power is upped to 600 hp for the Phase III-427 while the Phase III-454 pumps out 625 hp. Phase III cars get further upgraded intake manifolds, a special engine management system, custom Motion aerodynamic body pieces and more custom touches to the interior. The fifth car in the lineup is the Motion Phase III 427-SC, and that SC stands for supercharged. Output is pushed to a pavement pummeling 800 hp and the 427-SC receives forged internals as well as upgraded Brembo brakes and suspension components.

The 2011 Motion Camaro cars will all be built to order, wear unique VINs and show off Joel Rosen’s signature. Hop the jump to read the full press-release and be sure to get a look at the Motion Camaro in the gallery below.

Gallery: 2011 Motion Camaro

2011 Motion Camaro 2011 Motion Camaro engine

[Source: Baldwin-Motion]

Continue reading 2011 Chevrolet Camaro sets stage for Baldwin-Motion return

2011 Chevrolet Camaro sets stage for Baldwin-Motion return originally appeared on Autoblog on Fri, 21 Jan 2011 13:30:00 EST. Please see our terms for use of feeds.

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Video: Chevrolet gives Kid Rock custom Camaro for his 40th birthday

Filed under: Coupe, Performance, Etc., Videos, Chevrolet, Celebrities

Kid Rock Camaro

Kid Rock receives a Camaro for his birthday – Click above to watch video after the jump

Chevrolet and NASCAR racer Jimmie Johnson teamed up to make Kid Rock’s recent birthday party one the Detroit city rocker will likely never forget. During the singer’s 40th birthday celebration concert, Johnson presented Rock a brand-new Chevrolet Camaro on behalf of the Bow Tie brand. You know, because if there’s anyone who can’t afford to buy his own car, it’s Kid Rock. Sarcasm aside, Rock seemed genuinely surprised and grateful for the gift, even going so far as to ask if he was being punked.

No, sir. That’s the rest of us.

Ironically, the birthday celebration concert that Kid threw himself was being held at Ford Field. The one-off Camaro also came with special graphics slathered over the hood, doors and back glass, as well as a personalized “BADASS” license plate. We couldn’t make this stuff up if we tried. You can hit the jump to see a video of the gift-giving for yourself.

[Sources: YouTube, Yahoo Sports]

Continue reading Video: Chevrolet gives Kid Rock custom Camaro for his 40th birthday

Video: Chevrolet gives Kid Rock custom Camaro for his 40th birthday originally appeared on Autoblog on Thu, 20 Jan 2011 13:27:00 EST. Please see our terms for use of feeds.

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Rumormill: Chevrolet Camaro Z28 production beginning 1/1/2012

2012 Chevrolet Camaro Z28 spy shots – Click above for high-res image gallery

According to a report from Camaro5.com, Chevrolet has told its dealer body that the long-anticipated Camaro Z28 will begin production on 1/1/2012. This high-output version of the Camaro will be sold as a 2012 model and will come from the factory with a 6.2-liter supercharged engine (we’d guess something in line with the excellent LSA mill fitted to the 556-horsepower Cadillac CTS-V).

Naturally, some massive rubber will be required to put all those ponies to the pavement, and we’re told to expect 285s up front and steamrolling 330s out back. Exterior styling will reportedly include some hood slats in addition to the expected power bulge to clear the force-fed engine, and the interior is expected to see minor updates as well.

Now that the Detroit Auto Show has officially come and gone with nary a Camaro Z28 in sight, our attention turns to Chicago in February and then New York in April. Stay tuned, we sense an unveiling in the near future.

Gallery: Spy Shots: 2012 Chevrolet Camaro Z28 at the Nurburgring

[Source: Camaro5.com]

Rumormill: Chevrolet Camaro Z28 production beginning 1/1/2012 originally appeared on Autoblog on Thu, 13 Jan 2011 14:25:00 EST. Please see our terms for use of feeds.

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2012 Chevy Camaro Convertible configurator pops its top

Filed under: Car Buying, Convertible, Performance, Chevrolet, GM

The time has come to virtually create your own modern-retro (an oxymoron? Not these days…) muscle car convertible. That’s right, the 2012 Chevrolet Camaro convertible configurator is now online. The base price for a standard-grade 1LT model with a V6 comes in at $29,150. Stepping up to the top-level SS model will empty the wallet to the tune of $39,650… but if you’re like us you will end up closer to $50,000.

To get there, we threw on the RS package and blacked-out 21-inch wheels along with the dealer-installed ground effects package. However, once we looked to the cost summary and saw $49,635 we began to backtrack a wee bit on the options. We ended up at $47,920 for a tasty new Camaro Convertible painted up in classic white with orange racing stripes.

Head on over to the Chevrolet Camaro convertible configurator and see what your ideal setup will cost you. Thanks for the drop-top tip, Ryan!

Gallery: LA 2010: Chevrolet Camaro Convertible

2011 Chevrolet Camaro Convertible

[Source: Chevrolet]

2012 Chevy Camaro Convertible configurator pops its top originally appeared on Autoblog on Thu, 06 Jan 2011 16:28:00 EST. Please see our terms for use of feeds.

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Officially Official: Chevrolet Camaro beats Ford Mustang in 2010 sales

Filed under: Car Buying, Coupe, Performance, Chevrolet, Ford, GM

Chevrolet Camaro wearing 2010 sales king crown

In the American sports car landscape, the Chevrolet Camaro is the king… of sales for 2010. For the first time since 1985, the Camaro has outsold its arch rival, the Ford Mustang. In fact, Chevrolet sold 7,655 more of its sporty coupes than the Blue Oval. General Motors moved 81,371 Camaros compared to 73,716 Mustangs.

Both automakers have reasons to celebrate, however, because sales for each model are up year over year. Compared to 2009, Mustang sales climbed 10.6 percent and Camaro sales soared by 31.9 percent. Ford and General Motors are looking at positive numbers across the board, with the exception of GM’s now-defunct brands. Heck… even now-defunct Mercury sales rose one percent in 2010.

Continue reading Officially Official: Chevrolet Camaro beats Ford Mustang in 2010 sales

Officially Official: Chevrolet Camaro beats Ford Mustang in 2010 sales originally appeared on Autoblog on Tue, 04 Jan 2011 14:01:00 EST. Please see our terms for use of feeds.

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