Filed under: Europe, Marketing/Advertising, Videos, Audi
The Audi A1 may be small, but the latest home-market spot for the supermini highlights the car’s features in a big way. How big? How about a towering wall of guitar amplifiers that’s really an enormous Bose speaker like those you’ll find inside the A1? Or a movie screen that’s actually the Navigation System display.
We have no explanation why you’d want to jacklight rabbits, as depicted in the commercial, but the A1’s HID headlamp clusters carry out the task. Like those rabbits, Audi’s going to need to proliferate its vehicles worldwide if it wants to meet its goal of becoming the largest luxury automaker in the world, and the A1 is one of those bunnies.
Whatever the case, you’ll definitely want to see it for yourself in the video pasted after the break.
Continue reading Audi A1 commercial highlights big pieces of a small car
Audi A1 commercial highlights big pieces of a small car originally appeared on Autoblog on Fri, 13 May 2011 20:24:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Continue reading “Video: Audi A1 commercial highlights big pieces of a small car”


The House that Gates Built has teamed up with the Volkswagen Group to develop the next generation of automotive information and entertainment delivery strategies.


The concept car will be revealed in July at the Goodwood Festival of Speed. And when it is, it won’t be turbocharged as earlier speculated, but it will be supercharged. With the added benefit of forced induction, the output from the 1.5-liter i-VTEC four that forms the internal combustion part of Honda’s Integrated Motor Assist (IMA) system will be increased by 50 percent, and when coupled with the electric component will serve up 200 metric horsepower (197 on our scale) and 181 pound-feet of torque.