Tag: champion

Consumer Reports holding tournament to crown Drivers’ Choice champion

Filed under: Car Buying, Etc., Cadillac, Chevrolet, Dodge, Land Rover

Consumer Reports Moto Madness

Consumer Reports has added itself to the insanity that is March Madness with a bracket all its own. Consumer Reports will crown this year’s driver’s choice champion with an NCAA Tournament-style bracket made up of four “regions,” which in this case relate to types of cars.

First-round voting has already begun in the four categories, which are: sporty cars, SUVs and trucks, practical cars, and performance sedans. The bracket is well thought out and the choices are legitimately thought-provoking. Would you rather have a Chevrolet Corvette ZR-1, or the last-hurrah Dodge Viper? How about a Range Rover or a Cadillac Escalade?

Head over to Consumer Reports to see the full bracket and make your selections before the second round begins on March 21.

[Source: Consumer Reports]

Consumer Reports holding tournament to crown Drivers’ Choice champion originally appeared on Autoblog on Sun, 20 Mar 2011 15:33:00 EST. Please see our terms for use of feeds.

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Video: BMW Super Bowl commercials champion diesel and… American roots?

Filed under: Sedan, Marketing/Advertising, Videos, Crossover, BMW, Diesel, Luxury

BMW Super Bowl Ad

BMW Super Bowl Ad – Click above to watch the videos after the jump

BMW was one of the few companies to keep its Super Bowl advertising plans to itself until kick off time, but the Roundel came to the game packing two 30-second spots. The company said it wanted to get two messages across to Americans: that its diesels are cleaner and more powerful than ever and that the German manufacturer is continuing to invest in America even as the economy struggles to recover. In order to make that happen, BMW enlisted the vocal talents of actor Chris Pine (of Star Trek fame) for the two spots. Pine is now the official voice of BMW advertising here in the States.

The first ad is clearly aimed at distinguishing the 335d from the American perception of diesel – sluggish old Volvo wagons, rough-idling Mercedes-Benz sedans and soot-spewing trucks and busses. The second ad focuses on the company’s efforts in Spartanburg, South Carolina, including producing every X3 on the planet. Hit the jump to check out both spots as well as the full press release.

[Source: BMW]

Continue reading Video: BMW Super Bowl commercials champion diesel and… American roots?

Video: BMW Super Bowl commercials champion diesel and… American roots? originally appeared on Autoblog on Mon, 07 Feb 2011 12:33:00 EST. Please see our terms for use of feeds.

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