Filed under: Motorsports, Etc., Marketing/Advertising, Celebrities
In an effort to gain some viewership, Top Gear America has teamed up with NASCAR to rename the May 28 Nationwide Series race at Charlotte Motor Speedway the Top Gear 300. To tease season two of the American spinoff of the so-far superior English car show, clips from Top Gear America will be broadcast during the race.
Top Gear America clips will also air on Charlotte Motor Speedway’s 200-foot high-definition jumbotron, the biggest high-def TV in the world. That’s gonna make Rutledge’s head look extra big, no? (Just kidding, Mr. Wood, your head’s just fine.)
Details are scant as to what TGUSA paid for all this, but we can’t imagine it came cheap. The green flag waves on the Top Gear 300 at 2:30 EST on May 28. Only time will tell if this move ends up boosting TGUSA’s ratings for season two.
[Source: UPI.com]
Charlotte NASCAR Nationwide race renamed Top Gear 300 originally appeared on Autoblog on Thu, 17 Mar 2011 18:20:00 EST. Please see our terms for use of feeds.
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