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Chevy turns to crowdsourcing for next commercial idea

Filed under: Europe, Marketing/Advertising, Chevrolet

Chevrolet’s Spark Some Fun commercial – Click above to watch video after the jump

Chevrolet Europe has posted a call for commercial ideas at Idea Bounty. You, in the role of Creative Agency, are tasked with composing a brief for the Bowtie brand’s next spot that will “communicate that Chevrolet is both passionate and practical.” If your idea is chosen, Chevrolet has enlisted the services of MoFilm.com and producer John Landau to turn that idea “into a consumer facing TV ad.”

There’s quite a bit of background for you to get through first, making sure that you know Chevrolet “cars inspire passion in our customers lives everyday” and that the company believes people “buy our cars because they want a trusted partner to stand behind them, doing the everyday things with a little more flair and enjoyment.” Once you get that locked in, your job is to write a 30- to 60-second script that shows “that the Chevrolet brand and it’s vehicles are both passionate and practical.”

You need to register at Idea Bounty for the complete specs, but you’ll find samples of the kind of creativity Chevrolet wants after the jump. You have until August 9 to prove you’re one of the best Mad Men out there. Thanks for the tip, Stacey!

[Source: Idea Bounty]

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Chevy turns to crowdsourcing for next commercial idea originally appeared on Autoblog on Thu, 15 Jul 2010 09:27:00 EST. Please see our terms for use of feeds.

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General Motors announces 8-year/100,000-mile warranty for Chevy Volt battery

Filed under: Hybrid, Sedan, Technology, Chevrolet, GM, Electric

Chevrolet Volt battery pack – Click above for high-res image gallery

During a media briefing at its Brownstown Township, MI battery plant this afternoon, General Motors Vice Chairman Tom Stephens announced that the lithium ion battery pack for the 2011 Chevrolet Volt would be warranted for eight years or 100,000 miles. Since the beginning of the program, it has been General Motors’ intention to develop the battery pack to last for the life of the vehicle.

Despite the fact that the Volt is considered an electric car by GM, the presence of an on-board gas engine for range-extending means that the EPA and California Air Resources Board consider the battery to be part of the car’s emissions control system. As a result, it is subject to the same regulations as parts like a catalytic converter, and therefore, it must have the eight-year warranty.

GM has released some additional specifications on the battery pack. In its final production form, 95 percent of the components were designed and developed in-house by GM, it weighs in at 400 pounds and has an output of 110 kilowatts. Internally, the water-cooled pack consists of 288 LG Chem lithium polymer cells. Over the next few months, GM will be ramping up the production rate at Brownstown in preparation for the start of Volt production this Fall.

Gallery: 2011 Chevrolet Volt battery pack

General Motors announces 8-year/100,000-mile warranty for Chevy Volt battery originally appeared on Autoblog on Wed, 14 Jul 2010 16:58:00 EST. Please see our terms for use of feeds.

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Rumormill: Chevy Corvette production to leave Bowling Green for… Lansing?

Filed under: Convertible, Coupe, Performance, Plants/Manufacturing, Chevrolet, Rumormill

2010 Chevrolet Corvette Grand Sport Convertible – Click above for high-res image gallery

Even though it was just named the Official State Sports Car of Kentucky not even a month ago, a story from WLNS speculates that Chevrolet Corvette production could move from Bowling Green, Kentucky to Lansing, Michigan. The UAW president and economist who brought it up apparently didn’t suggest that it would happen, they were really just throwing out possibilities to the WLNS reporter.

General Motors’ Corvette rep David Caldwell, though, has doused any idea of this happening. When Autoblog asked him about the story, Caldwell told us that there had been a roundtable about what the Lansing Grand River plant might produce, and various cars were mentioned, including the Corvette. However, as Caldwell notes, “Corvettes are born in Bowling Green,” and “nothing going on in the foreseeable future changes that long-time fact.”

In other words, all of you in the Bluegrass State can relax now.

Gallery: Review: 2010 Chevrolet Corvette Grand Sport Convertible

[Source: WLNS]

Rumormill: Chevy Corvette production to leave Bowling Green for… Lansing? originally appeared on Autoblog on Wed, 14 Jul 2010 14:30:00 EST. Please see our terms for use of feeds.

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