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Video: Chevy goes free-hand for its latest billboard spot

Filed under: Sedan, Marketing/Advertising, Videos, Chevrolet, GM, Middle East

Chevrolet billboard hand drawn

Chevrolet creates a cost-effective billboard advertisement – Click above to watch video after the jump

An affordable car should get an ad campaign to match. Following that logic, Chevrolet’s Middle Eastern advertising team put together a spot to highlight the low price of the all-new Cruze. Rather than slapping some highly-stylized photography work or clean studio images onto the side of a billboard, Chevy had an artist set to work on the blank canvas with a blue marker. For over eight hours.

Click past the jump to watch it come to life.

[Source: Youtube]

Continue reading Video: Chevy goes free-hand for its latest billboard spot

Video: Chevy goes free-hand for its latest billboard spot originally appeared on Autoblog on Thu, 16 Dec 2010 20:01:00 EST. Please see our terms for use of feeds.

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Report: Chevy to unveil Volt-based Amp crossover in Detroit

Filed under: Concept Cars, Detroit Auto Show, Hybrid, Crossover, Chevrolet, GM, Rumormill, Electric

Chevrolet Volt MPV5 at the 2010 Beijing Motor Show

Chevrolet Volt MPV5 at the 2010 Beijing Motor Show – Click above for high-res image gallery

According to Car and Driver, General Motors may have something special planned for the Detroit Auto Show in January. Word on the web is that The General is planning to pull back the sheets on the next vehicle to use the extended-range hybrid drivetrain from the Chevrolet Volt. The next branch in GM’s electrified family tree will be a five-seat crossover, potentially called the Chevrolet Amp. Using the same basic architecture, engine, motor and batteries from the Volt, a production Amp would help GM spread its substantial Voltec development costs over more than one model.

GM has been making noise about a crossover with Volt guts for some time, and thanks to the sleuth work of the detectives at Car and Driver, we know we may be closer than ever to seeing the vehicle become a reality. The company has gone through the pains to register a host of web domain names associated with the Amp moniker, some of which were snapped up as recently as October. Combined with the unveiling of the Volt MPV5 Concept at the 2010 Beijing Motor Show, there’s a good chance that a battery-operated Crossover will grace Detroit with its presence next month. Thanks for the tip, Phrime!

Gallery: Beijing 2010: Chevrolet Volt MPV5 concept

[Source: Car and Driver]

Report: Chevy to unveil Volt-based Amp crossover in Detroit originally appeared on Autoblog on Tue, 14 Dec 2010 17:20:00 EST. Please see our terms for use of feeds.

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National Automotive History Collection dubs Chevy Camaro ‘Collectible Car of the Future’

Filed under: Classics, Coupe, Performance, Chevrolet

2010 Chevrolet Camaro SS

2010 Chevrolet Camaro SS – Click above for high-res image gallery

If you’re looking for the most collectible American-made vehicle on sale right now, you might want to stop by your local Chevrolet dealer. According to the Friends of the National Automotive History Collection, the 2010 Chevrolet Camaro is the most collectible car on sale right now. Each year, members of the organization get together to vote for the single domestically produced car or truck that’s bound to be a good return on investment later down the line. There’s no arguing that the 2010 Camaro is a hot piece of metal, but we could think of a few other vehicles that could have nabbed the honor.

Such as? We’re glad you asked.

If it were us picking, we’d lay a finger on the 2010 Ford F-150 SVT Raptor. With the amount of abuse those trucks are designed to take, we can imagine that the future won’t exactly be littered with operational examples, much less show-room quality trucks. Throw the simple fact that Ford will only build a small number of the desert pounders compared to the fleets of Camaro models rolling out of Canada, and you’ve got an even better case for a future moneymaker. But hey, who are we to argue with the group that picked the Chrysler Sebring Convertible as a winner in 1996? Hit the jump for the full press release.

Gallery: Review: 2010 Chevrolet Camaro SS

[Source: Detroit Public Library]

Continue reading National Automotive History Collection dubs Chevy Camaro ‘Collectible Car of the Future’

National Automotive History Collection dubs Chevy Camaro ‘Collectible Car of the Future’ originally appeared on Autoblog on Tue, 14 Dec 2010 13:00:00 EST. Please see our terms for use of feeds.

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Report: Chevy Camaro poised to outsell Ford Mustang for first time in 25 years

Filed under: Car Buying, Coupe, Performance, Chevrolet, Ford

Chevy Camaro - Ford Mustang split view

It’s been a quarter-century since the last time it happened, but Chevrolet’s reborn Camaro appears set to steal away the yearly pony car sales crown from the Ford Mustang.

According to AutoWeek, the Bowtie Brigade has cleared 75,685 Camaro sales through the end of November, while the Blue Oval has shifted 68,264 units. Extrapolating the monthly sales totals to the end of December, AW estimates that Chevrolet will finish 2010 with around 82,500 sales, besting the Ford’s estimate of 74,500. Trailing the muscle car pack in sales is Dodge’s Challenger lineup, trending at around 36,000 units.

There has certainly been pent-up demand for the Camaro among consumers after its prolonged absence, but what’s even more impressive about its yearly sales total is that if the lead holds, the Chevy will have outsold the Ford and the Dodge with far fewer special editions and no convertible bodystyle like the Mustang. (A droptop Camaro is slated to go on sale next year, and a high-performance Z28 variant is also expected).

For more details on the pony car sales race, check out the link below.

Gallery: Review: 2010 Chevrolet Camaro SS

Gallery: Review: 2011 Ford Mustang GT Premium

2011 Ford Mustang GT Premium

[Source: AutoWeek]

Report: Chevy Camaro poised to outsell Ford Mustang for first time in 25 years originally appeared on Autoblog on Fri, 03 Dec 2010 15:30:00 EST. Please see our terms for use of feeds.

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Report: GM studying how to double or triple Chevy Volt production

Filed under: Hybrid, Plants/Manufacturing, Hatchback, Chevrolet, GM, Electric

Early Volts reportedly cost $40,000 to build

Chevrolet Volt battery pack – Click above for high-res image gallery

How’s your math? If you have 240,000 “potential buyers” but only 10,000 vehicles to sell them in the first year, what can you do? If you’re General Motos and the item in question is the Chevrolet Volt, then you look for ways to seriously increase the number of Volts you can build (and, of course, sell).

That’s exactly what CEO Dan Akerson says his company is trying to do, looking to double or triple production rates of this very important car. The problem, according to GM North America President Mark Reuss, is the bottleneck created by the limited number of battery cells that vendor LG Chem can produce for GM. The current plan is to make around 10,000 in 2011 and 45,000 in 2012. That 2012 number has already been increased from 30,000.

Upping the production numbers is good for GM for another reason. According to Steven Rattner, who was President Obama’s former auto bailout chief and worked intimately with GM, “At least in the early years, each Volt would cost around $40,000 to manufacture (development costs not included).” GM won’t confirm this number, but increased production will get the company, presumably, better economies of scale and thus lower production costs.

Gallery: 2011 Chevrolet Volt battery pack

[Sources: The New York Times, Automotive News – sub. req.]

Report: GM studying how to double or triple Chevy Volt production originally appeared on Autoblog on Wed, 01 Dec 2010 14:02:00 EST. Please see our terms for use of feeds.

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2011 Chevy Volt gets 93 mpge (and 37 mpg and 60 mpg) rating from EPA

Filed under: Hybrid, Sedan, Chevrolet, GM, Electric

After yesterday’s 99 miles per gallon (equivalent) EPA rating for the Nissan Leaf, General Motors had to be eager to get the numbers for the Chevy Volt from the government – if for no other reason than because these efficiency stickers are the last thing holding up deliveries of the first production vehicles.

Today, GM shared the official numbers with the world, and they range from 37 miles per gallon to 93 mpge (equivalent) combined to 60 mpg “composite.” Sixty mpg composite is a “combined, combined” number, and will be completely different for everyone. You might want to think of it as a lifetime figure, since it accounts for both electricity and gasoline consumed. Oh, and it’s also best in class for compact cars. The Volt’s official electric-only range will be 35 miles, but GM, like Nissan, has been giving a range recently of 25-50 miles. The Volt now has an official total range of 379 miles, with 344 miles of that being extended range (i.e., gas) driving. As Tony DiSalle, Chevrolet product marketing director, said, “If you try to boil it down to a single number, it gets quite difficult.”

Doug Parks, Chevrolet Volt Global Vehicle Line Executive, said he is “quite pleased” with the numbers and understands that it is a complicated story to tell. GM and the EPA worked together to come up with this label to figure in all of the different modes that impact the vehicle’s efficiency. We’ve heard that the 2011 Volt will have a temporary EPA label, but Parks told us that what you see above will likely be what we see in next year, saying “Our intent was not to do something that was a one-year deal. Our hope is that this is very similar to the path that everyone will go down in the future. We tried to make the label look as similar as it can to next year.”

So, what about that “230 mpg” GM touted last year. Well, that was a different way to calculate things. “230 by itself was never intended to be a composite number,” Parks said.

[Source: General Motors]

2011 Chevy Volt gets 93 mpge (and 37 mpg and 60 mpg) rating from EPA originally appeared on Autoblog on Wed, 24 Nov 2010 15:31:00 EST. Please see our terms for use of feeds.

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Autoblog Podcast #205: LA Recap, Top Gear USA and Chevy Zetas

Filed under: LA Auto Show, Podcasts, Etc., Chevrolet, Ford, GM, Lincoln

Click above for the Autoblog Podcast in iTunes, RSS or listen now!

Episode #205 of the Autoblog Podcast features the monthly appearance of Alex Nunez. Chris, Dan and Alex recap the 2010 Los Angeles Auto Show, Top Gear USA’s first episode, the return of the Holden Commodore as a Chevrolet, and it all wraps up with your questions and feedback at the hour and a half mark. Thanks for listening!

Autoblog Podcast #205: LA Recap, Top Gear USA, and Chevy Zetas

In the Autoblog Garage:

Lincoln MKS Ecoboost
2011 Mustang GT

News Topics:

LA Auto Show recap
G8 to return as a Chevy
Top Gear USA airs its first episode

Hosts:
Dan Roth, Chris Shunk, Alex Nunez
Runtime: 1:31:35

Get the podcast:
[iTunes] Subscribe to the Autoblog Podcast in iTunes
[RSS] Add the Autoblog Podcast feed to your RSS aggregator
[MP3] Download the MP3 directly

Feedback:
Email: Podcast at Autoblog dot com
Voicemail: 734-288-8POD (734-288-8763)

Review the show in iTunes and take our survey

Autoblog Podcast #205: LA Recap, Top Gear USA and Chevy Zetas originally appeared on Autoblog on Tue, 23 Nov 2010 16:15:00 EST. Please see our terms for use of feeds.

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G8 redux? Chevy comeback rumored for Holden Commodore

Filed under: Sedan, Performance, Chevrolet, Holden, Australia, Rumormill

Holden VE Series II Commodore – Click above for high-res image gallery

A fountain of tears was shed when the Pontiac G8 sedans bit the dust along with their parent brand. The Poncho-fied Holden Commodore was one of our favorite rides – particularly in its delicious, LS3-powered GXP guise with a six-speed stick. As you know, Holden is once again ready to export Zeta-based sedans to the U.S. in the form of the new long-wheelbase Chevy Caprice police cruisers, but civilian variants are not part of the program. This brings us to the latest scuttlebutt published by Drive.com.au, which reports that a new export agreement to send standard-wheelbase Holden VE Commodores back stateside as Chevrolets may be on the horizon.

Drive quotes General Motors engineer Al Oppenheiser as confirming that negotiations are indeed underway, while a second unnamed GM source told the website that it’s a done deal. A Holden spokesman told Drive that in terms of exports, the focus is presently on the Caprice PPV, but added that other deals are being pursued. There’s good reason to be hopeful. GM North America President Mark Reuss was the boss at Holden in 2008 and 2009, and clearly knows just how good the product is.

The G8 won widespread praise during its brief tenure, and the lack of a legit sport sedan is a glaring hole in Chevy’s otherwise comprehensive lineup. It’s also important to remember that thanks to the Pontiac G8, most of the development to federalize the Aussie four-door has already been done. It would likely not take much to get the current VE Series II sedan ready for a U.S. encore. Hell, if it actually happens, maybe this time GM could even go through with the ute introduction, too. Naming the Chevy version would be a snap, after all.

Fingers crossed, everybody. Thanks to TriShield for the heads-up!

Gallery: 2011 Holden Series II Family

[Source: Drive.com.au]

G8 redux? Chevy comeback rumored for Holden Commodore originally appeared on Autoblog on Sat, 20 Nov 2010 15:31:00 EST. Please see our terms for use of feeds.

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Motor Trend defends its selection of Chevy Volt as COTY

Filed under: Sedan, Chevrolet, GM, Electric

2011 Chevrolet Volt

2011 Chevrolet Volt – Click above for high-res image gallery

The Chevrolet Volt is only a short time away from having a home at dealerships across the country, but like many media outlets, Motor Trend has been thoroughly testing GM’s halo car for some time. In fact, MT has been so impressed with the Volt that it just recently name the extended range EV its Car of the Year. That’s a big deal for General Motors and its newest darling, but not everyone is happy with the magazine’s choice. In fact, outspoken radio show host Rush Limbaugh recently weighed in with not only a bit of criticism for this decision.

This isn’t the first time Limbaugh has been less than favorable in his opinion of the Volt. As you may recall, he first lashed out on the electrified sedan back in July. This time, however, Limbaugh questioned Motor Trend‘s credibility, and in order to make sure both sides of the argument are well-represented, MT‘s Todd Lassa has issued a rebuttal. Here, Lassa’s main point was to reinforce why the Volt won this award, though a few shots are Limbaugh were made, as well. Lassa called the Volt “the biggest automotive technological breakthrough since… I don’t know, maybe the self-starter,” and then went on to hammer Limbaugh and fellow political pundit George Will for not understanding what makes the Volt so significant. The sleeves are rolled and the claws are out, folks. Head over to MT to read the response for yourself.

Gallery: 2011 Chevrolet Volt: First Drive

2011 Chevrolet Volt

[Source: Motor Trend]

Motor Trend defends its selection of Chevy Volt as COTY originally appeared on Autoblog on Fri, 19 Nov 2010 13:33:00 EST. Please see our terms for use of feeds.

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2011 Chevy Volt wins Green Car of the Year title in LA

Filed under: LA Auto Show, Hybrid, Sedan, Chevrolet, GM, Electric

Joel Ewanick, VP, U.S. Marketing, General Motors

Joel Ewanick, VP, U.S. Marketing for General Motors, and the Chevy Volt with the Green Car of the Year Award

The Chevrolet Volt drove off with the 2011 Green Car of the Year Award at the LA Auto Show this morning, beating out tough competition from the Nissan Leaf and ending a two-year diesel powertrain reign (at the 2008 show, the Volkswagen Jetta TDI was named the winner; last year, the Audi A3 TDI won). The other finalists for this year’s award, given out by Green Car Journal, included the Lincoln MKZ Hybrid , Hyundai Sonata Hybrid and the Ford Fiesta.

The Natural Resources Defense Council’s Roland Hwang said during the ceremony that “the environment means business.” To be globally competitive, automakers need highly-efficient vehicles to compete and, “what this means is that green vehicles are going to go mainstream.” The Green Car of the Year award embodies this change. When it was first given out in 2006, it was sort of tacked on at the end of the LA Auto Show. Today, as it was in ’09, the ceremony was a highlight of the show.

Last year, Green Car Journal editor Ron Cogan made a point to mention the five vehicles up for consideration were notable because they were mainstream vehicles that were already available. This year, only three of the candidates are currently on dealer lots. With the high tech involved in the Leaf and Volt, though, we’re okay with the slight delay in availability.

If you were rooting for the Leaf, don’t worry too much. Today, that car won the Green Car of the Year title from TheGreenCarWebsite.co.uk over in the UK. Still, in the U.S., the Green Car Journal award is the big one, and we want to know if the Volt claiming the first Green Car of the Year award of the electric era – and if there’s one message we’re heard here in LA this year, it’s that we’re really in the electric era now – make sense to you. Let us know in the comments below.

[Source: Green Car of the Year]

Continue reading 2011 Chevy Volt wins Green Car of the Year title in LA

2011 Chevy Volt wins Green Car of the Year title in LA originally appeared on Autoblog on Thu, 18 Nov 2010 14:00:00 EST. Please see our terms for use of feeds.

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