Tag: commercial

How they made Lexus IS “Music Track” commercial

Filed under: Sedan, Etc., Videos, Lexus, Luxury

The making of the

The making of “Music Track” – Click above to watch the video after the jump

Lexus kicked off its “Wield Precision” campaign with a nice drum solo performed by a 2011 Lexus IS sport sedan. Now it’s giving us a sneak peak into how the spot came together.

People from very different worlds collaborated to produce something unique. Engineers worked with a doctor of mathematics who in turn worked with a drum tech to figure out how to translate the vision of director Kevin Fitzgerald into reality. Once the piece was composed and the drums were placed, it was up to stunt driver Eddie Braun to precisely wield the Lexus through the course. Check out the making of “Music Track” after the jump.

Gallery: 2011 Lexus IS

2011 Lexus IS2011 Lexus IS2011 Lexus IS2011 Lexus IS2011 Lexus IS

Continue reading How they made Lexus IS “Music Track” commercial

How they made Lexus IS “Music Track” commercial originally appeared on Autoblog on Wed, 08 Sep 2010 18:27:00 EST. Please see our terms for use of feeds.

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Video: Cadillac CTS-V “Competition” commercial

Filed under: Sedan, Performance, Marketing/Advertising, Videos, Cadillac

Cadillac CTS-V

Cadillac CTS-V “Competition” commercial – Click above to watch the video after the jump

Recently, we showed you a behind-the-scenes look at Cadillac’s newest commercial featuring the CTS-V sedan out on Germany’s hallowed-be-thy-name Nürburgring. Now, after all of the editing and post-production work has been completed, we’re left with a brand new television ad spot simply dubbed “The Competition,” showing viewers that one of the world’s fastest sport sedans will strive to be better and better. How can you improve on 0-60 miles per hour in 3.9 seconds and a ‘Ring run in just 7:59.32? We’re eager to find out.

Aside from the gloriousness of watching a CTS-V do what it does best out on one of the world’s greatest road courses, we like this video because it makes mention of the BMW M5 and Mercedes-Benz E63 AMG – two vehicles that inspired Cadillac to raise the bar for its own sport sedan. Give credit where credit is due, after all. Still, we like stiff competition, and you can watch Cadillac’s latest ad spot for yourself after the jump.

[Source: Cadillac via YouTube]

Continue reading Video: Cadillac CTS-V “Competition” commercial

Video: Cadillac CTS-V “Competition” commercial originally appeared on Autoblog on Fri, 03 Sep 2010 15:12:00 EST. Please see our terms for use of feeds.

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Mini Countryman commercial makes mess of multiplication

Filed under: Videos, Crossover, Hatchback, Mini

The Mini Countryman is multiplying – Click above to watch video after the jump

Mini is continuing its advertising onslaught for the new Countryman, and in its latest spot, the company visualizes every potential path for the Countryman to run amok in the Italian countryside. The original car eventually multiplies into a fleet of over one hundred CG interpretations, all hopping curbs and harassing pedestrians in what we can only imagine is what the world would look like if a Mini exec ruled the globe. Eventually, the high-riding Countryman flings itself onto a ferry to escape into the sunset.

Mini also turned out a making-of video to document the action. If you’ve ever wondered exactly how filmmakers go about melding the physical world with the virtual, you’ll want to check out that clip, too. You can find both after the jump.

[Source: Mini]

Continue reading Mini Countryman commercial makes mess of multiplication

Mini Countryman commercial makes mess of multiplication originally appeared on Autoblog on Thu, 02 Sep 2010 17:01:00 EST. Please see our terms for use of feeds.

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Video: Cadillac brings us behind the scenes of CTS-V Competition commercial

Filed under: Sedan, Performance, Marketing/Advertising, Videos, Cadillac, Luxury

Behind Cadillac’s “The Competition” commercial for the CTS-V – Click above to watch video after the jump

Once upon a time – May 9, 2008 to be precise – the Cadillac CTS-V ran the ‘Ring in 7:59.32, and just five days later we had video proof of the event. Now that over two years have passed, the feat will leave the geek-o-riffic world of ‘Ring time watchers and be shared with the rest of America in a commercial called The Competition.

What that commercial will say or how it will be used to promote this particular bit of rather old and arcane news is to be determined, but we do know what’s behind the scenes. If you want to find out, you’ll hop on after the jump and check out the three-minute vid with director Jeff Zwart. Yes, that Jeff Zwart…

[Source: Inside Line]

Continue reading Video: Cadillac brings us behind the scenes of CTS-V Competition commercial

Video: Cadillac brings us behind the scenes of CTS-V Competition commercial originally appeared on Autoblog on Wed, 25 Aug 2010 19:24:00 EST. Please see our terms for use of feeds.

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Video: No (invisible) monkeys were harmed in the making of this Dodge commercial

Filed under: Marketing/Advertising, Videos, Dodge, Humor

Dodge’s monkey… now you see it, now you don’t – Click above to watch the video after the break

Ah yes. People for the Ethical Treatment of Animals. We here at Autoblog happen to be all for the ethical treatment of animals. And we’re people… allegedly. But we’re certainly not all fully in tune with the fine men and women that make up PETA. And we also happen to think that PETA sometimes goes a wee bit too far in their efforts to make man equal to beast… or is that the other way around?

In any case, PETA was apparently none too pleased by a recent commercial from Dodge touting a new promotion that included a chimpanzee named Suzie and a purposefully deadpan narrative from Michael C. Hall. In response to pressure from PETA, Dodge digitally altered its advertisement. Interestingly enough, it got way funnier in the process. Kudos, Dodge.

You’re going to want to click on past the break to see the before and after videos… trust us. You’ll also find the official letter from PETA asking Dodge to discontinue all the *ahem* monkey business. Sorry, couldn’t help ourselves.

[Source: LA Times via Jalopnik]

Continue reading Video: No (invisible) monkeys were harmed in the making of this Dodge commercial

Video: No (invisible) monkeys were harmed in the making of this Dodge commercial originally appeared on Autoblog on Thu, 12 Aug 2010 19:24:00 EST. Please see our terms for use of feeds.

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Double-clutch transmissions graduate to the world of commercial trucks

Filed under: Technology

Fuso Duonic DCT

Fuso Duonic dual-clutch-transmission – Click above to enlarge

Dual-clutch transmissions have become increasingly popular in small cars and have even appeared in high-performance machines like the Porsche 911 and Bugatti Veyron. Now, Mitsubishi Fuso has become the first commercial truck maker to offer one of these fancy new gearboxes in a hauler.

The new six-speed M038S6 “Duonic transmission” features wet clutches and incorporates the ability to creep in traffic for smoother operation. Although Duonic-equipped trucks will probably be driven mostly in fully-automatic mode, the transmission can also be manually shifted. Mitsubishi Fuso is 85-percent owned by Daimler, with the remainder being held by Mitsubishi.

[Source: Mitsubishi Fuso Truck and Bus Corporation]

Continue reading Double-clutch transmissions graduate to the world of commercial trucks

Double-clutch transmissions graduate to the world of commercial trucks originally appeared on Autoblog on Sun, 01 Aug 2010 17:29:00 EST. Please see our terms for use of feeds.

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Chevy turns to crowdsourcing for next commercial idea

Filed under: Europe, Marketing/Advertising, Chevrolet

Chevrolet’s Spark Some Fun commercial – Click above to watch video after the jump

Chevrolet Europe has posted a call for commercial ideas at Idea Bounty. You, in the role of Creative Agency, are tasked with composing a brief for the Bowtie brand’s next spot that will “communicate that Chevrolet is both passionate and practical.” If your idea is chosen, Chevrolet has enlisted the services of MoFilm.com and producer John Landau to turn that idea “into a consumer facing TV ad.”

There’s quite a bit of background for you to get through first, making sure that you know Chevrolet “cars inspire passion in our customers lives everyday” and that the company believes people “buy our cars because they want a trusted partner to stand behind them, doing the everyday things with a little more flair and enjoyment.” Once you get that locked in, your job is to write a 30- to 60-second script that shows “that the Chevrolet brand and it’s vehicles are both passionate and practical.”

You need to register at Idea Bounty for the complete specs, but you’ll find samples of the kind of creativity Chevrolet wants after the jump. You have until August 9 to prove you’re one of the best Mad Men out there. Thanks for the tip, Stacey!

[Source: Idea Bounty]

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Chevy turns to crowdsourcing for next commercial idea originally appeared on Autoblog on Thu, 15 Jul 2010 09:27:00 EST. Please see our terms for use of feeds.

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