competitor Archives

BMW: 1 Series M Coupe’s main competitor is… a used M3?

2012 BMW 1 Series M Coupe – Click above for high-res image gallery

The 1 Series M Coupe is a car capable of turbocharging the dreams of many an enthusiast, BMW or otherwise – but the question many have is whether it can it turn the dreams of M3 buyers into something less… dreamy. During this week’s Detroit Auto Show press days, we spoke to Dr. Kay Segler, president of BMW M GmbH, about what 1 Series M Coupe means for Bimmer’s performance brand and the M3.

Dr. Segler responded to those worried about the 1 Series M Coupe being better than the M3 with “the M3 is the car of M, the icon, playing in another league. The best feeling is still in an M3.” So even though BMW’s product and technology PR rep Matthew Russell described the 1 Series M as “an M3 in a 1 Series body,” the 1 M is distanced from the M3 by its limited options, including the fact that the M button on the steering wheel only adjusts throttle response, nothing else.

On the other hand, when discussing concerns that the 1 M was engineered so as not to step on the M3’s toes, Segler said “It was never held back at any stage. It is as good as it can be, this was exactly the car to build.” When we asked how much one would have to spend in order to make it better than an M3, we were told that it would make more sense to buy an M3. “It is not a replacement for the M3,” he also said. Russell added, “The M3 is in the middle of its life, it has a long way to go.”

And finally, our favorite answer came when we asked what is the competition for the 1 Series M Coupe, and Russell amusingly remarked, “A certified pre-owned M3.”

What say you? Is BMW just being cocky or does the auto industry offer a true direct competitor for the 1 Series M Coupe?

Click past the break for a comparison chart between the 2012 BMW 1 Series M Coupe and the current BMW M3.

Gallery: 2012 BMW 1 Series M Coupe: Detroit 2011

2012 BMW 1 Series M Coupe

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BMW: 1 Series M Coupe’s main competitor is… a used M3? originally appeared on Autoblog on Thu, 13 Jan 2011 14:57:00 EST. Please see our terms for use of feeds.

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Chrysler’s Marchionne says only one minivan per brand, C-Max competitor coming

Filed under: Detroit Auto Show, Minivan/Van, Chrysler, Dodge

Chrysler CEO Sergio Marchionne says the automaker plans to only offer one minivan in the future, eliminating either the Chrysler Town and Country or Dodge Caravan by 2013. Additionally, the company is working on a smaller “people mover,” that will go to whichever marque doesn’t retain the minivan.

“If our Project Genesis [a plan to have all Chrysler-Dodge-Jeep showrooms at a single dealership] goes to its conclusion, which is the plan, then it makes no sense to offer consumers two minivans differentiated only by equipment,” Marchionne said in an interview with reporters at the North American International Auto Show.

The smaller “people mover” is being engineered from a new architecture that will underpin several new vehicles in the Fiat and Chrysler lineups. Though Marchionne didn’t get into specifics, the platform is likely to be developed for the Fiat Giulietta, with Chrysler and Fiat engineers planning to expand and adapt the chassis to serve as the basis for a replacement for the Jeep Compass and Patriot, among other vehicles.

Inititally, Marchionne indicated that he would prefer to keep the Dodge Caravan and make the micro-van a Chrysler. In Canada, 80% of the minivan mix is comprised of the Dodge Caravan. But the Town and Country outsells the Caravan in the U.S. and other markets. “We will have to look at the branding, but we are absolutely going to one minivan.” One consideration for Chrysler planners will be that it would be difficult to get the premium price points – over $40,000 for the top-of-the-line Town and Country – for a Dodge branded minivan. LIkewise, it will be difficult to get prices North of 30,000 for even a loaded Chrysler micro-van.

Marchionne also said that both the minivan, and the micro-van would be built at the company’s Windsor, Ontario plant where the minivans are currently produced and designed to compete against the Mazda5 and Ford Grand C-Max.

Chrysler’s Marchionne says only one minivan per brand, C-Max competitor coming originally appeared on Autoblog on Tue, 11 Jan 2011 14:58:00 EST. Please see our terms for use of feeds.

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