Video: Australian safety council urges you to slow down… naturally

Filed under: Government/Legal, Marketing/Advertising, Safety, Videos

“Enjoy The Ride” PSA – Click above to watch the video after the jump

Remember the Embrace Life PSA that urged auto occupants to use their safety belts? It’s a beautiful safety ad with a very powerful message. The Road Safety Council of Western Australia must have been watching, because they’ve taken their safety message to the next level of serenity.

Beyond the jump is a three-minute ad titled “Enjoy The Ride.” The first two minutes of the video explain how important it is to slow down in every day life. If you don’t, the PSA explains, you’re on the fast track to early aging, heart disease and even erectile dysfunction. You wouldn’t know this is an auto safety spot until the last minute of the PSA, when the real message reveals itself. Slow down and enjoy the ride. Hit the jump to view the video – just be prepared to breath a little deeper… you may want to join yoga after this. Hat tip to Chris!

[Source: YouTube]

Continue reading Video: Australian safety council urges you to slow down… naturally

Video: Australian safety council urges you to slow down… naturally originally appeared on Autoblog on Thu, 31 Mar 2011 16:57:00 EST. Please see our terms for use of feeds.

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Detroit City Council honors Chrysler’s Super Bowl commercial [w/video]

Filed under: Government/Legal, Marketing/Advertising, Videos, Chrysler

Chrysler 200 Super bowl ad

Chrysler’s Super Bowl commercial – Click above to watch the video after the jump

Chrysler’s two-minute long Super Bowl commercial won nationwide praise for its uplifting, can-do message about the embattled city of Detroit. And if you think the novella-sized spot for the Chrysler 200 was popular across the U.S., then you can imagine how the ad played within the borders of the city itself.

The Detroit Free Press reports that the Detroit City Council paid homage to the Eminem ad with an official recognition on Tuesday. The council tipped its hat to Team Pentastar for painting the city in a positive light, adding that the spot “helped to paint a positive portrayal of our beloved city on a national level by filming the entire commercial inside the city of Detroit and showcasing all of our great landmarks.” Chrysler brand CEO Olivier Francois said that the ad paid homage to a great city and the home of the auto industry.

When we first saw the two-minute commercial we couldn’t help but think that Chrysler should have featured the hot-looking 300 instead of the Sebring-derived 200 (even though the former is built in neighboring Canada). But in retrospect, we’re thinking that the power of this ad made the car itself an afterthought in the long run. Hit the jump to watch the commercial again.

[Source: Detroit Free Press]

Continue reading Detroit City Council honors Chrysler’s Super Bowl commercial [w/video]

Detroit City Council honors Chrysler’s Super Bowl commercial [w/video] originally appeared on Autoblog on Tue, 08 Mar 2011 16:20:00 EST. Please see our terms for use of feeds.

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Report: D.C. council’s Kwame Brown embroiled in Lincoln Navigator scandal

Filed under: SUV, Etc., Government/Legal, Lincoln, Celebrities, Luxury

Kwame R. BrownWashington D.C. Council Chairman Kwame R. Brown finds himself in hot water over his choice of a work vehicle. According to The Washington Post, Brown ordered up a fully-loaded Lincoln Navigator L on the district’s dime ahead of his January 2 inauguration, and more than a few eyebrows have been raised at the luxury SUV’s $1,900 per month lease payment. Like most localities, our nation’s capital is facing a sizeable budget shortfall this year – currently hovering at around $400 million.

But it gets worse from there. Brown reportedly demanded a black-on-black Navigator L for his personal use, and when the first vehicle showed up with a gray interior, he insisted the problem be rectified. As a result, Washington D.C. is currently paying to lease two Navigator L models at $1,900 month each, and the one with the gray cabin apparently can’t be returned until October. Additionally, a dealer had to drive the inauguration vehicle from Coldwater, Michigan to Washington, D.C. at a cost of $1,500.

Brown, meanwhile, says that he never intended for the vehicle to be a fully loaded luxury SUV, and that he merely requested a black-on-black model. But The Washington Post reports that emails acquired via Freedom of Information Act requests show that the fully-loaded vehicle was sought per Brown’s specifications. Thanks for the tip, Brady!

[Source: Washington Post | Image: Kris Connor/Getty Images]

Report: D.C. council’s Kwame Brown embroiled in Lincoln Navigator scandal originally appeared on Autoblog on Tue, 22 Feb 2011 13:30:00 EST. Please see our terms for use of feeds.

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