Tag: darth

Tiny Darth Vader brings The Force to VW’s Chattanooga plant

Filed under: Plants/Manufacturing, Marketing/Advertising, Volkswagen, Celebrities

Tiny Vader Max Page at VW Chattanooga opening

Max Page as Tiny Vader at the VW Chattanooga inauguration – Click above for high-res image gallery

On Tuesday, May 24, Volkswagen officially opened its plant in Chattanooga, Tennessee that is dedicated to building the Passat. There were all sorts of potentates gathered for the occasion, from Department of Transportation Secretary Ray LaHood to current and former mayors of the city. When it came time to press the big, red button to get the factory party started, though, six men gathered around the podium and they didn’t make a move until a surprise guest waved his hands: little Darth Vader.

Otherwise known as Max Page, he’s the kid in costume who practically owned YouTube when he appeared in VW’s 2012 Passat commercial during the Super Bowl. Arriving with an entourage of Stormtroopers and his theme music, he did a little of what he does, the red button was pushed, and it was only then that the Chattanooga facility officially opened.

It was a fun beginning. Let’s hope the plant benefits from The Force and Vader’s touch as much as that commercial did, and as much as VW and Chattanooga are praying it does. Read the official press release after the break, and, more importantly, check out Tiny Vader in our high-res image gallery.

Continue reading Tiny Darth Vader brings The Force to VW’s Chattanooga plant

Tiny Darth Vader brings The Force to VW’s Chattanooga plant originally appeared on Autoblog on Wed, 25 May 2011 17:58:00 EST. Please see our terms for use of feeds.

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Video: VW Darth Vader Super Bowl ad gets the Toyota spoof treatment

Filed under: Etc., Marketing/Advertising, Safety, Videos, Toyota, Volkswagen, Humor

Darth Vader Commercial Spoof Toyota

Click above to watch the video after the jump

Volkswagen’s Darth Vader Super Bowl ad has all the trimmings of an all-time classic. It involves kids and the most famous Star Wars character of all time. Who doesn’t love kids and Star Wars? And, perhaps most importantly, the big game spot was hugely funny. Beyond that, from the moment we first laid eyes on the ad we were certain that this clever spot would spawn a raft of Vader spoofs. We haven’t been disappointed.

Beyond the jump is the latest Vader spoof. This time, the mini Jedi trades in his 2011 Passat for a previous-generation Toyota Corolla. But while the original spot was fun and playful, this spoof takes a turn for the Dark Side. Junior Vader chokes his mom, throws his dad and even uses his Jedi mind to lift the toilet seat. But in the end, the edgier Vader meets a force more powerful than the Dark Side. Hit the jump to watch the Violent Broccoli creation – the ending is a bit predictable, but it’s still worth checking out. Thanks to all for the tips!

[Source: YouTube]

Continue reading Video: VW Darth Vader Super Bowl ad gets the Toyota spoof treatment

Video: VW Darth Vader Super Bowl ad gets the Toyota spoof treatment originally appeared on Autoblog on Wed, 02 Mar 2011 15:00:00 EST. Please see our terms for use of feeds.

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Video: VW releases Darth Vader commercial’s deleted scenes, bloopers

Filed under: Marketing/Advertising, Videos, Volkswagen

Volkswagen Darth Vader commercial

VW Darth Vader commercial deleted scenes and bloopers – Click above to watch the video

There are only two car commercials from the Super Bowl that we’re still talking about two days later. The first is Chrysler’s two-minute-long love letter from Detroit to the rest of the country starring rapper Eminem, and the other is Volkswagen’s Darth Vader commercial. Searches on Autoblog for the new Passat, which the commercial happens to be advertising, jumped 270 percent on the day after it aired.

VW wants to make sure we’re still talking about its new brand ambassador, six-year-old actor Max Page, a little while longer, so the company has released this cute video of bloopers from the commercial shoot and deleted scenes that didn’t make the final cut. Follow the jump to see Max slip and fall, be interrupted by a Roomba and finally worshipped by his parents who now fully understand his power.

[Source: Volkswagen]

Continue reading Video: VW releases Darth Vader commercial’s deleted scenes, bloopers

Video: VW releases Darth Vader commercial’s deleted scenes, bloopers originally appeared on Autoblog on Tue, 08 Feb 2011 15:54:00 EST. Please see our terms for use of feeds.

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Meet Max Page, Volkswagen’s Darth Vader [w/video]

Filed under: Marketing/Advertising, Videos, Volkswagen, Celebrities

Volkswagen Vader

Volkswagen’s “The Force” Super Bowl ad – Click above to watch video after the jump

Volkswagen was responsible for one of the more memorable Super Bowl ads Sunday night with its spot for the 2012 Passat thanks largely to the efforts of one tiny Darth Vader. As it turns out, the pint-sized Sith lord was played by none other than six-year-old Max Page. The actor got his start last year by playing Reed Hellstrom on The Young and the Restless soap opera, and according to Volkswagen, the junior thespian was nothing but professional during the Super Bowl ad shoot. Tim Ellis, Volkswagen of America vice president of marketing, said that the instant they began shooting, he knew the commercial was going to make waves.

Page is special for more than one reason. Despite a recurring role on daytime television and some excellent comedic timing, he also has a congenital heart condition that has required care at a Los Angeles Children’s Hospital. Hit the jump to check out the spot one more time.

[Source: USA Today]

Continue reading Meet Max Page, Volkswagen’s Darth Vader [w/video]

Meet Max Page, Volkswagen’s Darth Vader [w/video] originally appeared on Autoblog on Mon, 07 Feb 2011 17:29:00 EST. Please see our terms for use of feeds.

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