dissecting Archives

Filed under: Lotus

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Lotus’ gave us an in-depth look at both what the company wishes to become and how the cars it builds will drive them there. In our previous installment we looked at the Lotus Group as a whole. Here we’ll break down the vehicles Lotus hopes will make it a global success and discuss the two cars that are conspicuously absent from Lotus’ next great renaissance. Follow the jump to find out what they are and how Lotus’ line-up is set to undergo a massive evolution.

Continue reading Dissecting the Lotus Metamorphosis: The Cars

Dissecting the Lotus Metamorphosis: The Cars originally appeared on Autoblog on Wed, 24 Nov 2010 14:57:00 EST. Please see our terms for use of feeds.

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Filed under: Convertible, Coupe, Hybrid, Performance, Lotus, Luxury

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Lotus sent a cryptic missive last year indicating it wanted to challenge Porsche and Ferrari. Aiming at those targets, it pulled the trigger five times at the Paris Motor Show this year, unleashing the new Elise, Elan, Esprit, Elite and Eterne showcars. Then came the name for the project, “The Metamorphosis,” and its tidings of a new era. Yet behind all the modern interpretive art, there are the simple nuts and bolts of getting a car company into a new place. Follow the jump to find out what we learned.

Continue reading Dissecting the Lotus Metamorphosis: The Company

Dissecting the Lotus Metamorphosis: The Company originally appeared on Autoblog on Tue, 23 Nov 2010 14:57:00 EST. Please see our terms for use of feeds.

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Continue reading “Dissecting the Lotus Metamorphosis: The Company”