Report: Ducati name nearly as recognizable as Apple

Filed under: Etc., Marketing/Advertising, Motorcycle

2011 Ducati Multistrada Pikes Peak Edition

2011 Ducati Multistrada 1200S Pikes Peak Special Edition – Click above for high-res image gallery

In a study conducted by Brandchannel, a company that tracks product placement in movies, Ducati tied for second with Audi behind Apple as the most-recognized brand. The recognition isn’t surprising, given Ducati’s supporting roles in Tron Legacy, Knight and Day, Takers and The Expendables, among other recent films.

Ducati says that the response it received for a Hypermotard’s role in Knight and Day has been phenomenal. (Nevermind that some of the more dangerous stunts were performed on an Aprilia SXV 550 because the Hypermotard was deemed too heavy.)

Ducati being Ducati, officials swear they don’t pay for any of the product placement they enjoy in Hollywood. Producers choose their bikes for movies because the brand is so well recognized and prestigious. Hmmm…

Gallery: Ducati Multistrada 1200 S Pikes Peak Special Edition

Ducati Multistrada 1200 S Pikes Peak Special EditionDucati Multistrada 1200 S Pikes Peak Special EditionDucati Multistrada 1200 S Pikes Peak Special EditionDucati Multistrada 1200 S Pikes Peak Special EditionDucati Multistrada 1200 S Pikes Peak Special Edition

[Source: VisorDown]

Report: Ducati name nearly as recognizable as Apple originally appeared on Autoblog on Fri, 18 Mar 2011 17:32:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Report: Ducati name nearly as recognizable as Apple”

Final laps of 2011 Daytona 200 lead to controversy, Ducati’s first victory [w/video]

Filed under: Motorsports, Motorcycle, Racing

Jason DiSalvo, 2011 Daytona 200

Jason DiSalvo wins the 2011 Daytona 200 – Click above for high-res image gallery

While this year’s Daytona 200 was a great day for Ducati and its 848 EVO, it left something to be desired for everyone else. The race was blighted by tire issues, a bad final-lap crash that the riders were lucky to walk away from and a controversy stemming from Ducati’s win.

The controversy started with a red flag late in the race and a mandatory tire change for all riders. On the same lap, Ducati rider Jason DiSalvo blew a cylinder on his machine. Eventually, race officials decided to re-start around 3:30 and run the rest of the 200 as a 15-lap sprint to the finish. Besides angering fans who paid to see a 200-mile single race and would end up with 147 miles over two races, the delay allowed DiSalvo’s team time to change his blown engine.

With permission from the AMA, DiSalvo was back in the race. In the final seconds of the all-out 15-lap sprint to the finish, DiSalvo passed Cory West on a draft to take the win. That wasn’t the end, though. Since there had been a red flag, there was some confusion as to who should be crowned the victor.

There was talk of letting the results from the lap before the red flag stand. That would have meant the race ended with Josh Herrin out front, JD Beach in second and Jake Zemke third. Officials decided, however, that since the top six riders had crossed the line before the red flag fell and everyone else was still on the previous lap, the results from the 15-lap sprint would decide the winner.

That meant that Jason Di Salvo, who before the red flag was out of the race, was crowned race winner, followed by Cory West and Jake Zemke. The result was no doubt a great moment for Ducati and DiSalvo, but left the guys who were ahead before the red flag and the fans who saw a shortened race feeling understandably spurned.

Click past the jump for a press release from Ducati celebrating the victory and a video of the closing laps of the 2011 Daytona 200.

Gallery: Jason DiSalvo wins the 2011 Daytona 200

Jason DiSalvo leads the Daytona 200Jason DiSalvo leads the Daytona 200Jason DiSalvo wins the Daytona 200Jason DiSalvo wins the Daytona 200Jason DiSalvo wins the Daytona 200

[Source: Motorcycle USA, Axis Of Oversteer, Ducati]

Continue reading Final laps of 2011 Daytona 200 lead to controversy, Ducati’s first victory [w/video]

Final laps of 2011 Daytona 200 lead to controversy, Ducati’s first victory [w/video] originally appeared on Autoblog on Wed, 16 Mar 2011 19:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Final laps of 2011 Daytona 200 lead to controversy, Ducati’s first victory [w/video]”

Video: Keira Knightley straddles Ducati for Coco Chanel

Filed under: Classics, Motorcycle, Celebrities

Kaira Knightley on a Ducati 750 Sport for Chanel

Kaira Knightley on a Ducati 750 Sport for Chanel – Click above to watch the video after the break

What does Keira Knightley have to do with Ducati? Well, nothing really… at least not on the surface. In fact, the British actress doesn’t even know how to ride a motorcycle, at least, not that we know of… and notice that the Duc in the photos is firmly strapped in place and has outriggers when Keira is in the saddle.

So, what’s she straddling that oddly colored 750 Sport for? Ostensibly as a way to promote Chanel’s Coco Mademoiselle perfume, but we think it was just another opportunity to put a pretty girl atop a motorcycle to take some photos and make a video.

Not that there’s anything wrong with that.

No matter the reason, after the break awaits a video detailing Knightley’s time with the Ducati, where she’s wearing a bespoke (and matching, naturally) beige leather catsuit, boots and Ruby helmet. Oh, and feel free to peruse the photo gallery below.

Gallery: Keira Knightley on a Ducati for Chanel

Keira Knightley on a Ducati for ChanelKeira Knightley on a Ducati for ChanelKeira Knightley on a Ducati for ChanelKeira Knightley on a Ducati for ChanelKeira Knightley on a Ducati for Chanel

[Source: Youtube via Hell for Leather – sub. req]

Continue reading Video: Keira Knightley straddles Ducati for Coco Chanel

Video: Keira Knightley straddles Ducati for Coco Chanel originally appeared on Autoblog on Mon, 14 Mar 2011 19:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Video: Keira Knightley straddles Ducati for Coco Chanel”

Roland Sands working on custom Ducati Desmosedici street tracker

Filed under: Aftermarket, Motorcycle

roland sands rsd desmo tracker

Roland Sands, champion motorcycle racer and founder of Roland Sands Design, is turning his wrenches and sketchpad loose on the Ducati Desmosedici RR – the very rare and expensive street version of the MotoGP racer.

At $72,500 apiece, Ducati’s entire North American run of 500 bikes sold out in five hours. One of Sands’ customers has three in his collection, and one of those is getting a flat-track makeover.

The bike in question has zero miles on it, so performing this transformation is an act of sacrilege in the eyes of the Ducati faithful. The tear-down and fabrication process on the Desmo is only just underway. The final product will be either an amazing machine gone nuclear-hot or a trashed masterpiece. We can’t wait to see how things turn out.

[Source: Roland Sands Design]

Roland Sands working on custom Ducati Desmosedici street tracker originally appeared on Autoblog on Sat, 12 Mar 2011 16:47:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Roland Sands working on custom Ducati Desmosedici street tracker”

Ducati reveals Multistrada 1200S Pikes Peak Special Edition *UPDATE

Filed under: Europe, Motorcycle, Specialty

Ducati Multistrada 1200 S Pikes Peak

2012 Ducati Multistrada Pikes Peak Edition (U.S.) – Click above for high-res image gallery

To celebrate Greg Tracy’s win at the Pikes Peak Hill Climb last year, Ducati is releasing a commemorative special edition of its Multistrada 1200S for the U.S. and U.K.

Pikes Peak Edition bikes will get a custom paint scheme based on the Ducati Corse livery, along with an anodized black engine and black wheels with red pinstriping. To make things a little louder and introduce more carbon fiber, the bike will be delivered across the pond with an EU-approved carbon fiber silencer from Termignoni and a low profile carbon fiber windscreen.

*Update: Sadly, we won’t be getting the exhaust system here in the States, but we will get a unique numbered engine crankcase cover. We’ve added a U.S.-specific image gallery below and included both U.S. and UK press releases after the break.

To top it off, Ducati is throwing on a carbon fiber front fender and a special seat with custom commemorative stitching(!). Ducati will start hawking the Pikes Peak Edition Multistradas here in the States in June for $21,995 and in the UK in May, with a starting price of just over $27k.

Gallery: Ducati Multistrada 1200 S Pikes Peak (U.S.)

Ducati Multistrada 1200 S Pikes Peak (U.S.)Ducati Multistrada 1200 S Pikes Peak (U.S.)Ducati Multistrada 1200 S Pikes Peak (U.S.)Ducati Multistrada 1200 S Pikes Peak (U.S.)Ducati Multistrada 1200 S Pikes Peak (U.S.)

Gallery: Ducati Multistrada 1200 S Pikes Peak Special Edition

Ducati Multistrada 1200 S Pikes Peak Special EditionDucati Multistrada 1200 S Pikes Peak Special EditionDucati Multistrada 1200 S Pikes Peak Special EditionDucati Multistrada 1200 S Pikes Peak Special EditionDucati Multistrada 1200 S Pikes Peak Special Edition

[Source: Ducati]

Continue reading Ducati reveals Multistrada 1200S Pikes Peak Special Edition *UPDATE

Ducati reveals Multistrada 1200S Pikes Peak Special Edition *UPDATE originally appeared on Autoblog on Tue, 08 Mar 2011 17:20:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Ducati reveals Multistrada 1200S Pikes Peak Special Edition *UPDATE

Video: Building the Ducati Diavel in one minute

Filed under: Etc., Videos, Motorcycle

Ducati Diavel on the production line

Ducati Diavel on the production line – Click above to watch video after the jump

Ducati says it expects the upcoming Diavel to lead the company’s sales in 2011, and with 162 horsepower propelling just 456 pounds, we imagine that the Italian bike maker won’t have trouble finding homes for its latest creation. The Diavel, a performance cruiser, walks a fine line between face-ripping power and beautiful design. Now Ducati has given us all a glimpse into what it takes to put its new motorcycle on the road.

Using time-lapse video, we can follow the birth of a Ducati Diavel from a bare engine all the way to the menacing final product. Ducati says that it’s cranking out around 40 Diavel units per day, though it hopes to increase production by around 50 percent as riding season kicks into gear. Hit the jump to see the full build process for yourself.

[Source: Asphalt and Rubber]

Continue reading Video: Building the Ducati Diavel in one minute

Video: Building the Ducati Diavel in one minute originally appeared on Autoblog on Sun, 27 Feb 2011 09:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Video: Building the Ducati Diavel in one minute”

Ducati and Elizabeth Raab team up for ultimate garage art

Filed under: Etc., Motorcycle, Design/Style

Ducati Desmo set by Elizabeth Raab

Ducati Desmo Photography Collection by Elizabeth Raab – Click above for high-res image gallery

Designers have been coaxing organic shapes out of cold metal and composites for generations, and while few are so bold as to recreate the bombshell lines that we saw on display in the early ’50s, the tradition doesn’t show signs of slowing up any time soon.

Nowhere is that more true than the realm of motorcycles. Unburdened by cumbersome safety regulations, motorcycle artists are able to bend tanks and frames to whatever shape they so desire. More often than not, those lines are lifted straight from the human body.

Ducati has just partnered with fine-art photographer Elizabeth Raab to explore that relationship a little further. Raab set about combining some of the manufacturer’s more lust-worthy creations with the arching forms of beautiful models. The parallels between the two are absolutely stunning, especially as viewed through Raab’s lens work.

Ducati is offering limited-edition, individually numbered prints for sale in a variety of sizes, so if you like what you see as much as we do, head on over to the Duc site and get while the getting’s good. Just be warned, not all of the shots are exactly safe for work.

Gallery: Ducati Desmo Photography Collection by Elizabeth Raab

[Source: Ducati]

Ducati and Elizabeth Raab team up for ultimate garage art originally appeared on Autoblog on Tue, 01 Feb 2011 19:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Ducati and Elizabeth Raab team up for ultimate garage art”

Ducati murders out the Diavel in Diamond Black

Filed under: Motorcycle

Ducati Diavel Diamond Black

Ducati Diavel in Diamond Black – Click above for high-res images

It doesn’t get much hotter than the Ducati Diavel. The long-anticipated Italian performance cruiser was unveiled last month at the Milan Motorcycle Show, and now the legendary manufacturer is rolling out a new addition to the lineup.

Following what Ducati describes as “huge interest from enthusiastic show visitors,” it’s added a new Diamond Black color option: black paint over a black frame with black anodized headlamp body and air intakes. In other words, it’s black.

Diamond Black apparently replaces the pearl white color and joins Red Carbon (gloss rosso over matte carbon weave), Black Carbon (contrasting carbon fiber weaves in matte and gloss finish) and traditional Ducati Red in the Diavel’s catalog. It’ll be available starting in February. In the meantime, you can read the announcement after the jump and check out the twin images in the gallery below.

Gallery: Ducati Diavel in Diamond Black

[Source: Ducati]

Continue reading Ducati murders out the Diavel in Diamond Black

Ducati murders out the Diavel in Diamond Black originally appeared on Autoblog on Sun, 19 Dec 2010 18:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Ducati murders out the Diavel in Diamond Black”

Video: Motor Trend pits Ferrari 458 Italia against Ducati 1198S

Filed under: Coupe, Performance, Videos, Ferrari, Motorcycle

Ferrari 458 Italia vs Ducati 1198S

Ferrari 458 Italia vs Ducati 1198S – Click above to watch video after the jump

Italy produces machines that look good rolling slow or screaming towards the ever evasive horizon, so it’s no surprise that Motor Trend decided to pit two of the boot country’s finest against each other: the Ferrari 458 Italia and the Ducati 1198S. Both are exotic machines with a laser-focus purpose crafted into each example built: Be. Fast.

The buff book boys were kind enough to have their cameras rolling as the 458 and 1198S faced off in two competitions. First up is a head-to-head race followed by a lap around the Streets of Willow. The result? While the Ferrari is an amazing machine, the Duc’s power-to-weight simply laughs in the face of the V8-powered Prancing Horse. See for yourself by watching the video after the jump, then check out the accompanying article in the link below. Grazie per la punta, Steve!

[Source: Motor Trend]

Continue reading Video: Motor Trend pits Ferrari 458 Italia against Ducati 1198S

Video: Motor Trend pits Ferrari 458 Italia against Ducati 1198S originally appeared on Autoblog on Mon, 29 Nov 2010 12:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Video: Motor Trend pits Ferrari 458 Italia against Ducati 1198S”

Rumormill: AMG considering full takeover of Ducati?

Filed under: Performance, Marketing/Advertising, Mercedes-Benz, Motorcycle, Luxury

Ducati and AMG

Ducati Diavel posing with Mercedes-Benz CLS63 AMG – Click above for high-res image gallery

At this point, we’re going to go ahead and file this one away in the Highly Unlikely File, but here we go anyway. According to Autocar, which has been known to publish a few whoppers every now and again, the recent tie-up between AMG, Mercedes-Benz’s high-performance division, and Italian motorcycle manufacturer Ducati could eventually lead to a full-blown takeover of the two-wheeled brand by its new German partners.

For now, all AMG and Ducati are saying is that they are looking at further ways to combine forces in mutually beneficial ways, which will soon include AMG sponsorship of Ducati’s MotoGP racing efforts. According to “inside sources” at Ducati, however, Autocar suggests that the partnership could lead to AMG-branded, Italian-built motorcycles as a way to improve the “green” image of the three-lettered in-house tuners of three-pointed stars.

The British magazine’s unnamed “insiders” also suggest that many employees at the Bologna-based factory would welcome AMG’s ownership and the newfound resources it would bring. Just so long as it’s not another so-called merger of equals… Click past the break for the full press release from Ducati announcing the current partnership.

Gallery: Ducati Diavel posing with AMG

Ducati Diavel posing with AMGDucati Diavel posing with AMGDucati Diavel posing with AMGDucati Diavel posing with AMG

[Source: Autocar]

Continue reading Rumormill: AMG considering full takeover of Ducati?

Rumormill: AMG considering full takeover of Ducati? originally appeared on Autoblog on Fri, 19 Nov 2010 11:45:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Rumormill: AMG considering full takeover of Ducati?”