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Filed under: Sedan, Europe, Marketing/Advertising, Videos, Chrysler, Luxury, Lancia

2012 Lancia Thema ad screencap

2011 Lancia Thema – Click above to watch video after the jump

The new Lancia Thema is little more than a rebadged Chrysler 300, which gives Lancia a clear opportunity to celebrate the merger with an ad that references not only the Italian marque’s history, but Chrysler’s as well.

The first allusion in the ad is not to the original Lancia Thema, but to the 1950s Chrysler 300 – a bold move for Lancia. Despite the fact that there is very little Lancia to the new Thema, the addition of Chrysler’s pedigree to its marketing campaign is an interesting move. The only question is, will Lancia loyalists buy it? Check it out for yourself after the jump.

Gallery: 2012 Lancia Delta, Thema, Flavia, Flavia Cabrio and Grand Voyager

[Source: Lancia via YouTube via Caradisiac]

Continue reading Video: Lancia Thema ad embraces Chrysler partnership, history

Video: Lancia Thema ad embraces Chrysler partnership, history originally appeared on Autoblog on Wed, 09 Mar 2011 14:59:00 EST. Please see our terms for use of feeds.

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Filed under: Concept Cars, Sedan, Videos, Subaru, Design/Style

Subaru Impreza Design Concept Video

Subaru Impreza Design Concept Video – Click above to watch video after the jump

Subaru has given us all a computer-generated look at what the company’s new Impreza Design Concept looks like in motion. Frolicking above the waves on some sort of futuristic glass highway, the sedan looks just as well sorted and attractive as it did lounging on stage at the LA Auto Show. The quick clip doesn’t just show the four-door prancing through cyberspace, though. We also get a quick glimpse of the vehicle’s active braking system and Jetsons interior, too.

The Subaru Impreza Design Concept gets its power from the company’s third-generation boxer four-cylinder engine. With 2.0 liters of naturally-aspirated goodness and a CVT, Subaru says that the concept should be easy on the wallet when it comes time to fill up the tank. Naturally, we’re far more interested in the next iteration of the WRX and its STI sibling… Hit the jump to check out the video for yourself. Just be sure to brace yourself for the smooth sound of synthesizer action.

Gallery: LA 2010: Subaru Impreza Concept

[Source: YouTube]

Continue reading Video: Subaru Impreza concept embraces its inner Yanni

Video: Subaru Impreza concept embraces its inner Yanni originally appeared on Autoblog on Mon, 22 Nov 2010 16:56:00 EST. Please see our terms for use of feeds.

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