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Icon Motorsports and the Rose City Rollers – Click above to watch video after the jump

The kids at Icon Motorsports are hitting this whole viral marketing thing square on the money these days. The bike apparel company has just turned out a new video to hawk its wares, and the clip features a trifecta of awesome that the world isn’t likely to see again anytime soon. The clip enlists the help of the Rose City Rollers – some of the meanest ladies in roller derby – and includes appearances from one of the most iconic vehicles to ever cruise out of Northern Ireland. That’s right, the DeLorean DMC-12.

The final piece of this amazing pie comes in the form of two Brammo Enertia tow bikes. We fully support the idea of adding a little speed to the whole roller derby throw-down, and what better way to do it than to use the full might of a couple electric motorcycles? Hit the jump to take a look at the full clip for yourself, just be warned that it may not be entirely safe for work depending on how strict your overlords are.

[Source: YouTube via Hell For Leather]

Continue reading Video: Brammo Enertia and Icon Motorsports visit Rose City Rollers

Video: Brammo Enertia and Icon Motorsports visit Rose City Rollers originally appeared on Autoblog on Thu, 21 Apr 2011 20:26:00 EST. Please see our terms for use of feeds.

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2011 Brammo Enertia Plus – Click above to watch video after the jump

The 2011 Brammo Enertia Plus doesn’t just raise the bar – it hoists it high and threatens to go all Jackie Chan on everything within its newfound extended reach. It takes the 40-mile range of the original Enertia and doubles it to 80 (LA92 drive cycle). It’s now easier to charge, simpler to start and turns tighter than its predecessor. Amazingly, with its new “Brammo Power” battery, it still weighs the same 324 pounds and, at $8,995, costs only $1,000 more.

Brammo has been pretty good about using social media to keep in touch with their existing and future customers and not only has the company listened to what people told them about the product, it’s taken their suggestions to heart and the Enertia Plus is the proof. Of course, increased range was a no-brainer, but boosting the battery up to a 6 kWh pack really makes the machine more desirable and allows it to truly fulfill its urban commuter mission. Minor complaints about the turning radius that could have been easily shrugged off were addressed with an improvement of the front geometry. Not only does the new bike turn tighter but the handle bars are now an inch closer (the fork offset has been increased and the trail decreased). Brammo engineers have also streamlined the charging and starting procedures. Now, you simply plug it in to charge and turn the key to start.

If you’ve already bought yourself an Enertia but really really want to upgrade, don’t despair. The company is offering a very attractive $2,500 “Customer Loyalty Rebate.” As with its new Empulse model, Brammo is also giving away a free bike to one of the first 1,000 pre-orders. To read the official press release and watch a slick and quick presentation of this new and improved urban weapon, hit the jump.

[Source: Brammo]

Continue reading 2011 Brammo Enertia Plus doubles down on distance with 80-mile range [w/video]

2011 Brammo Enertia Plus doubles down on distance with 80-mile range [w/video] originally appeared on Autoblog on Tue, 19 Oct 2010 14:27:00 EST. Please see our terms for use of feeds.

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