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Video: Forza Motorsport 4 trailer released, coming for GT5’s lunch money in Fall 2011 [w/poll]

Filed under: Technology, Toys/Games

Forza Motorsport 4 trailer teaser

Click above to watch the video after the jump

November 2010 was a big month for driving simulator-loving PlayStation 3 owners. Gran Turismo 5 finally hit store shelves nearly six years after GT4 set the gaming world aflame. GT5 is a PS3-only affair, though, so xBox fans have little to get excited about. But then again, most xBox champions probably feel they already have a hyper-realistic driving simulator courtesy of the Forza series. And according to the official Forza Motorsport website next Fall will see the debut of Forza 4.

That’s right; just one year after GT5 finally graced our presence and only two years after Forza 3 was minted, an all-new Forza is waiting in the wings. We’re a little shy on details at at this point, but we’re guessing the game will build upon the 500 cars in the Forza 3 Ultimate Collection, with more tracks, more racing styles and, hopefully, even more stunning graphics. Hit the jump to watch the Forza Motorsport 4 teaser, and chime in on the battle of Forza versus Gran Turismo in our poll below. Thanks to everyone for the tips!

View Poll

Gallery: Forza Motorsports 4 Trailer Screen Shots

Forza Motorsports 4 Screen Shot

[Source: Forza Motorsport]

Continue reading Video: Forza Motorsport 4 trailer released, coming for GT5’s lunch money in Fall 2011 [w/poll]

Video: Forza Motorsport 4 trailer released, coming for GT5’s lunch money in Fall 2011 [w/poll] originally appeared on Autoblog on Mon, 13 Dec 2010 13:01:00 EST. Please see our terms for use of feeds.

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Report: New slogan ‘Chevy runs deep’ coming this fall [w/poll]

Filed under: Marketing/Advertising, Chevrolet, GM

Chevy Bowtie

General Motors wants you to know that, um… Chevy runs deep. We won’t pretend to know exactly what that means but we’re preparing ourselves to get used to hearing it. Apparently, it’s a new slogan that The General plans to use for marketing purposes starting this fall for the Chevrolet brand, though it won’t be used for all advertisements and won’t be attached to the Volt.

We feel the need to point out that this scheme runs exactly opposite from what the previous marketing executives had in mind for the Golden Bowtie, namely that those working for the company always call it ‘Chevrolet’ in lieu of the more slang ‘Chevy.’ But that was under the previous administration, which was recently replaced by Joel Ewanick and Chris Perry.

Ewanick and Perry are said to have formed the slogan with help from Goody, Silverstein and Partners, which was awarded the Chevrolet marketing account after the brand’s short stint with Publicis Worldwide and a 91-year relationship with Campbell-Ewald.

What do you think? Is this new slogan a winner? Is it better than the last few attempts by the brand to reinvent its marketing material in the States?

View Poll

[Source: Detroit Free Press]

Report: New slogan ‘Chevy runs deep’ coming this fall [w/poll] originally appeared on Autoblog on Mon, 25 Oct 2010 17:58:00 EST. Please see our terms for use of feeds.

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Traffic deaths in U.S. fall to 60-year low

Filed under: Government/Legal, Safety

LA traffic

According to the National Highway Traffic Safety Administration, the number of fatalities on America’s highways is at its lowest level since 1950. The number of deaths in vehicle collisions last year fell by 9.2 percent compared to 2008. As of 2009, the fatality rate has dropped to 1.13 deaths per 100 million vehicle miles traveled. NHTSA says the decrease is largely thanks to increased seat belt use and effective campaigns against drunk driving.

Interestingly enough, The Detroit News is also reporting that nationally, the number of motorcycle fatalities decreased by 16 percent compared to 2009. That fall is the first such drop in over ten years, though no one is offering an explanation for those numbers.

Despite the relatively rosy outlook, NHTSA also says that we still have a long way to go. Last year, more than 30,000 people died and over 2.4 million people were injured in traffic collisions. Be careful out there, people.

[Sources: Automotive News, The Detroit News | Image: Robyn Beck/AFP/Getty]

Traffic deaths in U.S. fall to 60-year low originally appeared on Autoblog on Fri, 10 Sep 2010 11:30:00 EST. Please see our terms for use of feeds.

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