Filed under: Coupe, Performance, Etc., Marketing/Advertising, Porsche, Luxury
Porsche’s Facebook fan base appears to be accelerating as quickly as the cars it builds. The German automaker has just unveiled a special 911 Carrera 4S designed with crowdsourced input as a way to thank its five million Facebook fans.
The 911 features special Aquablaumetallic paint from Porsche Exclusive, contrasting 20-inch white Carrera S wheels and pinstriping, along with an aero package including a fixed rear wing. Inside, there are unique backlit sill plates and the obligatory dashboard engraving that says “Personally Built by 5 Million Porsche Fans.”
As a way to turn at least one virtual thumbs up into its more meaningful physical-world equivalent, Porsche is holding a contest to win the chance to drive the car at Britain’s Silverstone racetrack – and bring a friend – and nine lucky runners-up will win 1:43-scale models of the 911. If you want to enter the contest, click here.
One-off Facebook “thank you” creations are nothing new for Porsche – back in February of 2011, it celebrated its first million Likes with a signature-laden 911 GT3-R Hybrid, and a year later, it observed its two-millionth with a Cayman S plastered with fans’ faces. That was barely a year and a half ago, and Porsche has more than doubled its digital fans since then – in fact, it’s up to 5.8 million Likes. Could it catch Ferrari? The Italian automaker counts 12 million fans in its stable, but it doesn’t appear to be accelerating as quickly…
Porsche celebrates 5M Facebook fans with crowdsourced one-off 911 originally appeared on Autoblog on Mon, 05 Aug 2013 19:30:00 EST. Please see our terms for use of feeds.
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Ferraris have been known to have the fire inside, and sometimes the coupes like to give their owners a baptism by fire. Literally. The gent in the photo was cruising through Paris in his new 458 Italia when he noticed that the rear fender was on fire. While he bolted from the driver’s seat and left the car burning in the middle of the street, a passerby happened to have a fire extinguisher and put the flames to rest before the 458 got an even blacker paint job.