Tag: feel

You’ll feel safe inside a Land Rover, no matter what sort of trouble you’re in

Filed under: SUV, Marketing/Advertising, Videos, Land Rover, Humor

land rover lr4

Land Rover LR4 is a safe place… regardless of the trouble you’re in – Click above to watch video after the jump

Land Rover builds tough vehicles, and it believes that occupants should feel safe when inside of them. We believe most people have a similar definition when discussing vehicular safety, but Land Rover owners might have other definitions of safety as well…

In a new commercial, Land Rover shows us that its LR4 is a safe haven from one soon-to-be-angry significant other that just discovered her man is a pathological liar. He’s not named Jean-Luc, does not speak with a French accent and has a whole host of other things to confess. Thankfully, he can do so from the safety of his Land Rover.

It’s not just this particular liar that feels safe either, as the LR4 can get dirty cops to comfortably confess and an timid manager to confront “the office sword collector.” Click past the jump to watch the scenes unfold.

Continue reading You’ll feel safe inside a Land Rover, no matter what sort of trouble you’re in

You’ll feel safe inside a Land Rover, no matter what sort of trouble you’re in originally appeared on Autoblog on Wed, 04 May 2011 19:57:00 EST. Please see our terms for use of feeds.

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Study: Ambient interior lighting makes drivers feel safer

Filed under: Etc., Safety, Technology

Ambient interior lighting overhead photo Lincoln

Ambient interior lighting – a feature once reserved for the top-dollar models in many automakers’ ranges – is now becoming standard kit on a host of new vehicles. Ford, for example, offers ambient lighting on nearly its entire range of products, as do higher-end manufacturers like Audi and BMW. We’ve always found this to be a cool feature, if only as a nifty party trick to show your friends, but new studies show that ambient lighting actually enhances the perceived quality of interior materials and even makes drivers feel safer.

In a study conducted by the Lighting Research and Technology journal, drivers were put in a car simulator and were asked to give feedback on their overall spacial perception within the car. Researchers found that each driver’s visual senses were improved with the use of interior light – drivers said that the design and finish appeared more attractive, controls were easier to use and that overall, they felt safer. Interestingly, increasing the brightness of the ambient lighting had a negative effect on the test group – instances of distracting glare were reported.

It’s no secret that ambient lighting can improve the overall attractiveness of a vehicle’s interior, but with the added benefits of improved spacial sense and a subconscious feeling of heightened safety, it’s no wonder that more and more new cars are being fitted with extra LEDs inside the cabin. And to think, Meatloaf had it right all this time.

[Sources: Wired, YouTube]

Study: Ambient interior lighting makes drivers feel safer originally appeared on Autoblog on Thu, 19 Aug 2010 15:58:00 EST. Please see our terms for use of feeds.

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