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Video: 2011 Ford Fiesta nabs IIHS Top Safety Pick, Autoblog watches

Filed under: Car Buying, Budget, Sedan, Safety, Technology, Hatchback, Ford

2011 Ford Fiesta gets IIHS Top Safety Pick – Click above to watch video after the jump

We have mountains of respect for the men and women who work at the Insurance Institute for Highway Safety. After being invited to the institute’s Charlottesville, Virginia facility for a front-row seat to the 2011 Ford Fiesta’s frontal-offset test, we can honestly say that if we had their job, we’d have a hard time getting into just any old car ever again. While the Blue Oval’s new sub-compact passed its battery of evaluations with flying colors (being the first and only minicar to earn a Top Safety Pick nod since the institute added a rollover test), we were also treated to a tour of some of the more poorly engineered models from the recent past.

Manufacturers have made an impressive amount progress on the safety front in the last decade, thanks largely to a close partnership with the IIHS. The institute has worked to revise crash tests to more accurately reflect the composition of vehicles on the road. One of its primary functions is to identify crashes where people die in otherwise well-rated vehicles and to adjust crash tests accordingly. While the public identifies the institute with bouncing perfectly good cars off of chunks of aluminum and concrete, the truth is that crash testing is only a small part of the IIHS mission. Of course, it’s also the most fun part. Follow the jump to take a look at a video of the Fiesta’s frontal-offset test.

Gallery: 2011 Ford Fiesta IIHS Crash Tests

Gallery: IIHS Crash Test Exhibition Hall

Continue reading Video: 2011 Ford Fiesta nabs IIHS Top Safety Pick, Autoblog watches

Video: 2011 Ford Fiesta nabs IIHS Top Safety Pick, Autoblog watches originally appeared on Autoblog on Wed, 25 Aug 2010 11:58:00 EST. Please see our terms for use of feeds.

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Ford offers $50 gift cards to customers facing late Fiesta deliveries

Filed under: Car Buying, Budget, Sedan, Hatchback, Ford

2011 Ford Fiesta – Click above for high-res image gallery

Due to circumstances reportedly beyond Ford’s control, many customers are having to wait a bit longer to receive their new 2011 Fiesta sedans and hatchbacks. After Hurricane Alex and Tropical Storm Bonnie rolled through Northern Mexico earlier this summer, railroads were damaged that provide shipments to the factory where Ford builds the Fiesta.

Customers may have to wait up to two weeks longer than expected to receive the hot new subcompact, and as a token of appreciation for being patient, Ford will be giving these customers a $50 MasterCard gift card. That’s a free tank of gas and a smattering of delicious coffee drinks… or a fancy dinner for two!

In speaking with Automotive News, Ford sales analyst George Pipas says that Ford has “about 6,500 to 7,000 [Fiestas] in transit to dealers” and that the cars should start to be fully stocked within the next couple of months. For now, customers will have to wait patiently and take solace in the extra $50 in their pockets when it finally comes time to take delivery.

Gallery: Review: 2011 Ford Fiesta SES

[Source: Automotive News – sub. req.]

Ford offers $50 gift cards to customers facing late Fiesta deliveries originally appeared on Autoblog on Tue, 17 Aug 2010 14:00:00 EST. Please see our terms for use of feeds.

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Offspeed Pitch: Richard Petty joins Ken Block, AJ Allmendinger in marketing Ford Fiesta?

Filed under: Motorsports, Budget, Sedan, Etc., Marketing/Advertising, Hatchback, Ford, Celebrities

Brace yourself, race fans. Things are about to get a little weird. Ford has decided to meld the seemingly unmeldable worlds of NASCAR and rally to help promote the 2011 Fiesta. Ken Block, Richard Petty and AJ Allmendinger have joined forces as an unholy trifecta of motorsports action, unified by their common love of the number 43. We don’t need to tell you that Petty famously campaigned old four-three in the heyday of NASCAR, netting 200 Sprint Cup wins and a total of seven championships in the process. Meanwhile, Block has established himself as one of America’s flashiest rally drivers, while Allmendinger has inherited Petty’s 43 throne in the current NASCAR series.

The three unlikely amigos will be campaigning for the Blue Oval’s new ’43 Fiestas’ sweepstakes, where entrants will have the opportunity to lay their hands on a bevy of prizes. A total of 43 first-place prize winners will walk away with a 40-inch LED-LCD HD flat-screen television, while another 43 grand-prize winners will receive airfare, lodging and tickets for two to the Ford 300 Nationwide series and the Ford 400 NASCAR Sprint Cup Series. If that wasn’t swank enough, one of the 43 grand-prize winners will drive home in a 2011 Fiesta.

But wait, there’s more. Should Allmendinger happen to take the checkered at the end of the race, all 43 grand-prize winners will win their very own Fiesta. Head over to the 43 Fiestas site to enter for you chance to win. You can also hop the jump for the full press release.

Gallery: Review: 2011 Ford Fiesta SES

Photos copyright (C)2010 Drew Phillips / AOL

[Source: Ford via 43Fiestas.com]

Continue reading Offspeed Pitch: Richard Petty joins Ken Block, AJ Allmendinger in marketing Ford Fiesta?

Offspeed Pitch: Richard Petty joins Ken Block, AJ Allmendinger in marketing Ford Fiesta? originally appeared on Autoblog on Mon, 16 Aug 2010 17:30:00 EST. Please see our terms for use of feeds.

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Review: 2011 Ford Fiesta SES promises the democratization of fun

Filed under: Budget, Hatchback, Ford, Reviews

2011 Ford Fiesta SES shown

2011 Ford Fiesta SES – Click above for high-res image gallery

Remember when economy cars offered few concessions beyond roll-your-own windows, rear window defrosters and AM radios? It was only a handful of years ago that features on our 2011 Ford Fiesta SES tester would’ve qualified it for premium car status – if indeed items like Bluetooth, SYNC, a capless fuel fill and knee airbags were even available.

There’s no denying the steady trickledown of luxury goods into workaday iron, and the Fiesta is rolling proof.

As you might also recall, back about 10 years ago, Ford executives and those charged with its British outpost, Jaguar, worked themselves into a froth over the possibilities offered by ‘The Democratization of Luxury’ – boldly and conveniently overlooking that when a premium feature becomes affordable to everyone, it ceases to be a luxury at all. And while this sort of marketing doublespeak was the undoing of the ill-conceived Jaguar X-Type – and perhaps the undoing of Ford’s ownership of Coventry’s favorite feline altogether – there’s no denying the steady trickledown of luxury goods into workaday iron, and the Fiesta is rolling proof.

Of course, any automaker can lash a bunch of features onto a car and call it a day, but it’s not a real value unless all of those baubles and braze-ons are bungeed to a platform and drivetrain whose creators have that whole engineering ‘special sauce’ thing figured out. In other words, the democratization of luxury is one thing – but does the Fiesta deliver the democratization of fun? Click through to the jump to find out.

Gallery: Review: 2011 Ford Fiesta SES

Continue reading Review: 2011 Ford Fiesta SES promises the democratization of fun

Review: 2011 Ford Fiesta SES promises the democratization of fun originally appeared on Autoblog on Thu, 05 Aug 2010 11:57:00 EST. Please see our terms for use of feeds.

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Video: Ford Fiesta takes care of the ‘Honey Do’ list, Ken Block style

Filed under: Motorsports, Marketing/Advertising, Videos, Hatchback, Ford, Humor

Ken Block takes out the trash – Click above to watch video after the jump

At some point during the development of the American vernacular, the term “grocery getter” became a term of condescension. Thing is, lugging around a few bags of consumables and clipping apexes don’t have to be mutually exclusive. Ford is hoping the average U.S. car buyer has outgrown the prejudices of his forebearers and is willing to jump into something with a hatchback. To help dispel any lingering thoughts of boredom, the Blue Oval has called on none other than Ken Block to use his guano-crazy Fiesta WRC rally racer to take care of a few household chores. Sideways.

The quick clip after the jump is filled with the kind of car control we’ve come to expect from Block, even with his recent run of bad luck in the WRC. If you like what you see in the video, you can register for a chance to win a 2011 Fiesta worked up to look just like Block’s racer. Something tells us the grand-prize car won’t be all-wheel drive, though. Hit the jump to watch the video, as well as check out the full press release with details on the drawing.

Gallery: Ken Block Gymkhana 3 Ford Fiesta

[Source: Ford]

Continue reading Video: Ford Fiesta takes care of the ‘Honey Do’ list, Ken Block style

Video: Ford Fiesta takes care of the ‘Honey Do’ list, Ken Block style originally appeared on Autoblog on Tue, 03 Aug 2010 12:31:00 EST. Please see our terms for use of feeds.

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Unlikely Pacer: Ford Fiesta to lead the field at CarFax 400

Filed under: Motorsports, Budget, Sedan, Ford

Sure enough, the upcoming Sprint Cup Carfax 400 will be paced by none other than the Blue Oval’s tiny 2011 Fiesta Sedan. With less than a third of the displacement of the tube-frame beasts lapping Michigan International Speedway, we wouldn’t quite expect lightning-quick pace laps, but hey – safety first. While pace cars are typically some sort of performance product, manufacturers aren’t past parading less than muscular new hardware in front of the captive audiences of the raceway.

If Ford was looking for a way to bring its marketing for the Fiesta out of the social media realm and into a more mainstream American venue, they could have hardly done better than the Sprint Cup. On average, the series races net 7.9 million viewers. On Sunday, August 15, each and every one of those souls will get to watch a maroon four door fiesta lead the pack, complete with a massive Blue Oval decal down the side. Talk about cheap advertising. Check out the gallery for a few shots from the car’s unveiling.

Gallery: Ford Fiesta Pace Car

[Source: Ford Racing via Facebook]

Unlikely Pacer: Ford Fiesta to lead the field at CarFax 400 originally appeared on Autoblog on Thu, 29 Jul 2010 17:33:00 EST. Please see our terms for use of feeds.

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Ken Block reveals possible Fiesta special edition collaboration with Ford in the works

Filed under: Motorsports, Sedan, Hatchback, Ford

Ken Block Gymkhana 3 Fiesta – Click above for high-res image gallery

Ken Block isn’t a World Rally Championship legend by any stretch, but thanks to his immensely entertaining Gymkhana videos, the glorified shoemaker can definitely lay claim to the title of YouTube Legend. And with Ford working the Internets hard during the launches of its new products like the Fiesta and Explorer, it made total sense that Ford would want to partner with the new media star.

The duo of Fiesta and Ken Block is less than a year old, but already there are some rumblings that Block edition Fiesta could be in the works. How about a DC Shoes edition Fiesta? In a recent radio interview with KROQ, Block was asked if there was a KB Fiesta on the way, and he responded with “we’re discussing those types of things but there’s nothing set in stone at this point.” Block went on to add that for now, he wants to concentrate on racing and developing new competition cars.

So, no definitive news on the Ken Block edition Fiesta front, but the two parties are at least thinking about a special model. We can’t see how this is a bad idea, considering that 30 million potential car buyers waiting patiently for Gymkhana 3 – we couldn’t think of a better way to announce a special edition Fiesta than by starring in another Block-buster internet flick (sorry, we couldn’t resist). Head over to the KROQ website to listen to the interview. Hat tip to Joe B!

Gallery: Ken Block Gymkhana 3 Ford Fiesta

[Source: KROQ]

Ken Block reveals possible Fiesta special edition collaboration with Ford in the works originally appeared on Autoblog on Wed, 28 Jul 2010 13:31:00 EST. Please see our terms for use of feeds.

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