Tag: funny

AdSpotting: Ford Explorer gets funny with Kevin Hart

Filed under: Marketing/Advertising

Kevin Hart's 2011 Ford Explorer Wedding Commercial

Kevin Hart’s 2011 Ford Explorer commercial – Click above to watch after the jump

Company: Ford Motor Co.

Brand: Ford

Medium: TV

Ad Agency: The UniWorld Group,

Product: Explorer

Campaign: “Crazy Kevin.”

What We Like: Humor often works better than painful earnestness to spotlight certain vehicle features in a typical SUV. Kevin Hart has a certain poor man’s Chris Rock likability. The ad has a story, with a beginning and an end instead of a prattle of feature benefits.

What We Don’t Like: Not much except the ad could be funnier to really take advantage of Hart’s talents. The jokes aren’t quite sharp enough. There was probably funnier stuff that came out of working with him, and that may have been left on rejected storyboard. Ford has a habit of smoothing out what might have been an edgy idea creative because it’s too afraid of being risky with ad content.

Strategy: Ford wants to capitalize on Kevin Hart’s brand of humor, which typically centers on his life as a husband and father. The ads will extend into TV, radio, print and digital. Each ad is meant to play up some aspect of the redesigned 2011 Explorer, such as its “Terrain Management System” (TMS) and inflatable rear seatbelts. The kickoff features Hart showing up shockingly late for his brother’s wedding in a 2011 Ford Explorer. As he speeds into the wedding he creates a disturbance where the Explorer steals the spotlight from the bride and groom. During the ad, Hart highlights TMS and how he traveled through sand and mud to arrive at the wedding. He also shows off Explorer’s seven-passenger seating capacity by packing the entire rear of the vehicle with wedding gifts – all while cheering on the “crazy” factor of the SUV.

Grade: B

What do you think? Watch the ads for yourself after the jump.

Continue reading AdSpotting: Ford Explorer gets funny with Kevin Hart

AdSpotting: Ford Explorer gets funny with Kevin Hart originally appeared on Autoblog on Mon, 21 Feb 2011 14:46:00 EST. Please see our terms for use of feeds.

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Video: Banned Dacia Duster advert is funny, strange

Banned Lancia Ad

Banned Lancia Duster ad – Click above to watch video after the jump

Let’s just start by saying that the ad in the video after the jump contains some not-so-safe-for-work language and a couple of crude body gestures. Lancia evidently worked up an ad for its Duster that was intended to underscore the great bargain that its pint-sized SUV represents. In the process, the company managed to alienate an entire nationality and portray its dealers as a pack of bloodthirsty, vulgar thieves willing to yank the shirt off your back and insult your wife. Would you be surprised if we told you that this particular spot was apparently banned? We didn’t think so.

Still, if you’re an admirer of the art of stringing together obscure profanity, you’ll likely get a chuckle out of this unconventional ad. Hey, no one ever accused us of being the classiest kids on the block. Hit the jump to take a look for yourself, just remember to plug in those earphones if you’re on the clock. Thanks for the tip, cornel001!

Gallery: Dacia Duster 4×4

[Source: YouTube]

Continue reading Video: Banned Dacia Duster advert is funny, strange

Video: Banned Dacia Duster advert is funny, strange originally appeared on Autoblog on Fri, 14 Jan 2011 20:00:00 EST. Please see our terms for use of feeds.

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Video: Sunday! Sunday!! Sunday!!! Witness the incredible ManEater funny car!

Filed under: Motorsports, Etc., Safety, Videos, Racing

Funny car checkup yields some unexpected excitement – Click above to watch video after the jump

If you aren’t terrified on some primordial level of the funny car drag racing class, odds are it’s only a matter of time before natural selection comes a-callin’. Most funnies run a variation on the 500 cubic-inch, supercharged big-block formula while slurping down nitromethane/methanol fuel by the drum. No one’s exactly sure how much power these suckers dish out, but estimates in the 8,000 pony range are typically considered conservative. Yeah. Wrap your noggin around that one for half a second. The whole concoction is designed to hold together just long enough scoot down the eighth or quarter mile, so it should come as no surprise that accidents happen.

We don’t want to blow the surprise for you (you’ll have to watch the video for that), but according to the video’s YouTube comments, the son of the driver was beginning to check his dad’s car over one last time when the vehicle’s supercharger broke a stud. Hit the jump to see what happened next.

[Source: YouTube via CarDomain]

Continue reading Video: Sunday! Sunday!! Sunday!!! Witness the incredible ManEater funny car!

Video: Sunday! Sunday!! Sunday!!! Witness the incredible ManEater funny car! originally appeared on Autoblog on Fri, 30 Jul 2010 12:30:00 EST. Please see our terms for use of feeds.

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