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Report: Ford making Fusion production moves to challenge Camry on volume

Filed under: Sedan, Plants/Manufacturing, Ford

2013 Ford Fusion

The Ford Fusion may already beat the Toyota Camry in terms of models offered, transaction price and sales increase so far this year, but if the Fusion wants to make a run at the title of best-selling car in the US, Bloomberg reminds us that volume is key. Opening a second production line at the Flat Rock, MI assembly plant will reportedly allow Ford to produce around 350,000 Fusions annually, which compares Toyota’s ability to crank out 475,000 Camrys and Honda’s capacity to build around 450,000 Accords.

For the Fusion, that’s an extra 100,000 units compared to the car’s current pace, and the article adds that the Fusion is “Ford’s best shot” to regain the passenger car sales crown – a title it (or any other US automaker, for that matter) hasn’t held since the mid-1990s. Despite hiccups with recalls and fuel economy numbers, the Ford Fusion is still red hot when it comes to sales. Fusion sales are up 13 percent so far this year (compared to a 0.6 percent decrease for Camry), and its average transaction price of $26,343 is about $2,300 more than its rival from Toyota.

The Fusion’s popularity has helped Ford improve its sales in California; the Dearborn-based automaker has a market share of 18 percent in the state, which is just a fraction of a percentage behind Honda. And this popularity should continue as Ford ups Fusion production and expands the model lineup even further for 2014 with a new 1.5-liter EcoBoost engine soon to become an option.

Ford making Fusion production moves to challenge Camry on volume originally appeared on Autoblog on Mon, 26 Aug 2013 18:58:00 EST. Please see our terms for use of feeds.

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Report: Ford Fusion demand outstripping supply

Filed under: Car Buying, Sedan, Plants/Manufacturing, Ford

2013 Ford Fusion

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment – the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.

According to a report in The Detroit News, citing automotive data and Ward’s Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.

Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.

The Hermosillo plant is capable of producing roughly 300,000 Fusions annually, and Flat Rock should be able to make another 100,000 or so each year. This added production in Michigan – more than 8,000 units each month – would easily allow Ford to catch up to segment-leaders like the Honda Accord, Nissan Altima and Toyota Camry.

Ford Fusion demand outstripping supply originally appeared on Autoblog on Sat, 15 Jun 2013 15:01:00 EST. Please see our terms for use of feeds.

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Video: David Letterman buys a Ford Fusion on air, Nissan Juke gets dissed

Filed under: Car Buying, Sedan, Videos, Ford, Celebrities, Humor

david letterman taking delivery of his 2011 ford fusion

David Letterman buys a 2011 Ford Fusion on-air – Click above to watch video after the jump

If you were David Letterman, what type of car would you purchase? Something German? Italian? Perhaps something that quickly propels you to illegal speeds? You’re all wrong, unless your guess was the 2011 Ford Fusion… which would be an amazingly accurate answer.

Letterman posed a challenge to local Nissan and Ford dealers; get to my set first and I will buy a car from you. Nissan was working to bring down the Juke, while Ford sent over a Fusion. It was clear that Letterman wanted the Ford to arrive first because he mocked the Juke and held up a sign reading “we love Ford.”

Luckily for Dave, a salesman from the Manhattan Ford dealership arrived first. He sat down with Dave, and Letterman successfully haggled him down a bit on the price. Click past the jump to see David Letterman take ownership of a 2011 Ford Fusion and to see the Top Ten Reasons Dave Doesn’t Want A Nissan Juke. Okay, fine. We may have embellished that last bit a little…

[Source: YouTube, Ford]

Continue reading Video: David Letterman buys a Ford Fusion on air, Nissan Juke gets dissed

Video: David Letterman buys a Ford Fusion on air, Nissan Juke gets dissed originally appeared on Autoblog on Thu, 24 Feb 2011 16:57:00 EST. Please see our terms for use of feeds.

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Ford Fusion will be brand’s first 200,000-unit car since 2004

Filed under: Car Buying, Sedan, Ford, Earnings/Financials

2010 Ford Fusion Sport – Click above for high-res image gallery

According to Ward’s Auto, Ford is about to stride past a production figure that it hasn’t hit since 2004. The 2011 Fusion is on the cusp of motoring past 200,000 sales this year – an annual number that a FoMoCo passenger sedan hasn’t managed to exceed since both the Focus sedan and Taurus did the deed back in ’04. In 2010, Fusion sales were up 21.5 percent through November compared to 2009 – hitting 196,590 units. Given that the Blue Oval has been easily knocking off more than 10,000 Fusion sales per month, Ward’s is betting that Ford will easily manage to overtake the 200k mark.

Should that happen, the Fusion will find itself in heady company. Only a handful of other sedans have managed to topple the 200,000-unit barrier this year, and all of those are from Asia. Not surprisingly, the Toyota Camry is expected to walk away from 2010 with the sales crown, with 296,581 deliveries through November, while the Honda Accord has already notched 253,073 sales under its belt. Following up in third place is the Toyota Corolla with 244,024 units sold. Also through November, the venerable Honda Civic has tallied 231,955 units, the Nissan Altima found 206,247 garages, and just last week, Hyundai announced that its redesigned Sonata had eclipsed 200,000 sales for the first time ever – a massive 90,000 unit improvement year-over-year.

Gallery: Review: 2010 Ford Fusion Hybrid

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[Source: Ward’s Auto]

Ford Fusion will be brand’s first 200,000-unit car since 2004 originally appeared on Autoblog on Tue, 28 Dec 2010 13:30:00 EST. Please see our terms for use of feeds.

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