Report: Audi to blitz 1.5M sales goal two years ahead of schedule

Filed under: Audi, Earnings/Financials

2013 Audi Q5 front three-quarter

Audi doesn’t seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 – it’s already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn’t be an issue.

That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ”We have overtaken Mercedes-Benz and we are now closer to BMW than ever before.”

Audi to blitz 1.5M sales goal two years ahead of schedule originally appeared on Autoblog on Thu, 25 Jul 2013 15:29:00 EST. Please see our terms for use of feeds.

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Ford’s Big Goal in 2011: Get out of junk status, lower loan rates

Filed under: Ford, Earnings/Financials

Ford grille closeup

2010 was a banner year for Ford Motor Company. Market share and profits were as good as they’ve been in years, and there is genuine buzz surrounding the Blue Oval’s cars and trucks. Heck, even Ford’s stock has been a monumental success. But not all that glitters is gold, as Ford is still mired in junk bond status, which in turn makes it more expensive to borrow money. That makes it more pricey for Ford to offer incentives to customers, and lease terms are less attractive than they would otherwise be.

K.R. Kent, Ford’s new executive director of investor relations, is charged with getting Ford out of Junk status. Automotive News reports that Ford has been in junk status since 2005 and is currently four grades below junk status after being upgraded by two levels back in August. Ford CFO Lewis Booth admits that the company still has “a lot of steps to go before we get to investment grade.” Making the matter more urgent for Ford is the fact that Ally Financial, the finance arm for General Motors and Chrysler, became a bank holding company in the second quarter of 2009. Since that time, AN says that it has been cheaper for Ally to secure loans than Ford Credit.

We’re thinking that Ford has a big job in the year ahead, and getting out of junk status will likely take improved auto sales and continued quarterly profits. Booth says Ford will reach its junk-free goal by showing the investment community “authoritative and highly credible insight into our automotive business and Ford Credit.”

[Source: Automotive News – sub. req.]

Ford’s Big Goal in 2011: Get out of junk status, lower loan rates originally appeared on Autoblog on Fri, 31 Dec 2010 10:01:00 EST. Please see our terms for use of feeds.

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