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Filed under: Car Buying, Hyundai

Hyundai logo

Hyundai made news recently when it announced its new Assurance Trade-In Value Guarantee program. Now, the program is officially under way.

If you purchase a Hyundai vehicle at an authorized dealership, in 24 or 48 months time you can trade that vehicle back in for a new Hyundai and the dealer will honor the agreed-upon future value of your trade-in. Should your car be worth a bit less due to the changing market, you will still receive full value. However, should your car be worth more, then you will receive the increased value to put towards the price of a new Hyundai.

Click past the jump to read the full press release.

Hyundai wants you for the long-term with Assurance Trade-In Value Guarantee originally appeared on Autoblog on Tue, 03 May 2011 19:30:00 EST. Please see our terms for use of feeds.

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Filed under: Car Buying, Hyundai, Earnings/Financials

Hyundai

Hyundai is making a grab for more customer loyalty than it already enjoys with its newly launched Assurance Trade-in Value Guarantee, which, as its name suggests, guarantees future trade-in values on new car purchases. The move falls under Hyundai’s wide-spanning Assurance marketing scheme, and will give buyers a solid number to determine what their car will be worth two to four years down the line.

The new initiative will be go into effect starting in May, and affects all Hyundai models. The actual value of Hyundai’s models will be determined by the Automotive Lease Guide forecast of future value. Hyundai is quick to point out that the residual value for its models is now among the highest in the industry and it’s saying that this new program offers one of the major benefits of a lease program, but with all the benefits of actual vehicle ownership.

To qualify, the vehicle must be purchased at an authorized Hyundai dealership and then traded in within 24 to 48 months on a new Hyundai vehicle. See all the details in the official press release after the break.

[Source: Hyundai | Image: Jung Yeon-Je/AFP/Getty]

Continue reading Hyundai launches Assurance Trade-in Value Guarantee

Hyundai launches Assurance Trade-in Value Guarantee originally appeared on Autoblog on Wed, 20 Apr 2011 16:28:00 EST. Please see our terms for use of feeds.

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