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Filed under: Geneva Motor Show, Hatchback, Design/Style, Luxury, Fiat

Fiat 500 by Gucci

Fiat 500 by Gucci – Click above for high-res image gallery

A company like Fiat has proven itself eager to take on new challenges. Dominate Italian industry? Done. Undertake a partnership with the world’s largest automaker, then extract billions after pulling out? Done. Take over one of the Detroit Three and complain about the terms of a government bailout? Done. Making the 500 even more fashionable and quintessentially Italian may have seemed undoable, but as with those challenges before, it has risen to the occasion.

The latest version of its designer hatchback has been tweaked by Gucci and features all of its hallmarks, from the red and green stripes to the logos on the seats and wheel hubs. The Fiat chairman’s stylish kid brother, Lapo Elkann, saw the project through to completion, displaying it in a dedicated boutique section of the automaker’s show stand. And while it may not be as exciting as Zagato’s coupe version, for those who (like the model standing next to the car) prefer to match their car to their purse, it very well may be the best thing since artisanal sliced bread.

Gallery: Fiat 500 by Gucci: Geneva 2011

Geneva 2011: Fiat 500 by Gucci will match your fake purse originally appeared on Autoblog on Wed, 02 Mar 2011 18:00:00 EST. Please see our terms for use of feeds.

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Filed under: Geneva Motor Show, Hatchback, Design/Style, Luxury, Fiat

Fiat 500 by Gucci

Fiat 500 by Gucci – Click above for high-res image gallery

Chic, stylish and Italian, a car like the Fiat 500 is a natural fit for the Gucci set. But in case that wasn’t obvious enough, the two Italian firms have teamed up on a special line. Spearheaded by Lapo Elkann – the rakish playboy brother of Fiat chairman John Elkann and grandson of his late predecessor Gianni Agnelli – the Fiat 500 by Gucci is a joint effort between Gucci’s creative director Frida Giannini and Fiat’s Centro Stile in this, Italy’s 150th year of ndependence.

The car itself follows in the footsteps of the Diesel edition – not to mention the myriad of similar initiatives involving the Citroën DS3 and the Mini – and is available in either black or white. Gucci’s signature red and green stripe runs down the flank, with the Double-G logo on the wheel hubs and in the pattern on the leather seats.

Naturally, Gucci has also introduced a range of clothing and accessories to mark the occasion. The car and collection were launched by Milan Fashion Week and will be displayed at a dedicated stand at the Geneva Motor Show next week. Trend-setters needn’t wait to check out the details in the press release after the jump and the high-resolution images in the gallery below.

Gallery: Fiat 500 by Gucci