Video: Chevy goes free-hand for its latest billboard spot

Filed under: Sedan, Marketing/Advertising, Videos, Chevrolet, GM, Middle East

Chevrolet billboard hand drawn

Chevrolet creates a cost-effective billboard advertisement – Click above to watch video after the jump

An affordable car should get an ad campaign to match. Following that logic, Chevrolet’s Middle Eastern advertising team put together a spot to highlight the low price of the all-new Cruze. Rather than slapping some highly-stylized photography work or clean studio images onto the side of a billboard, Chevy had an artist set to work on the blank canvas with a blue marker. For over eight hours.

Click past the jump to watch it come to life.

[Source: Youtube]

Continue reading Video: Chevy goes free-hand for its latest billboard spot

Video: Chevy goes free-hand for its latest billboard spot originally appeared on Autoblog on Thu, 16 Dec 2010 20:01:00 EST. Please see our terms for use of feeds.

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Canadian dealer association looks to ban right-hand drive cars

Filed under: Government/Legal, Safety, Canada

The current law in Canada allows for right-hand drive vehicles older than 15 years to be imported into the country, a loophole that allows for the importation of neat foreign iron that includes Japanese kei cars like the Suzuki Cappuccino as well as larger enthusiast cars like the Nissan Skyline. But the Canadian Automotive Dealer Association appears eager to stop the influx of these elderly RHD vehicles. The CADA claims that the cars and trucks, which the group claims are imported from Asian countries, are “dirty and unsafe.” The CADA goes further by saying that the vehicles are often used for “street racing and other reckless acts,” and it claims that the vehicles are 40 percent more likely to be involved in an accident. The proposed solution for these right-drive nuisances is for the Canadian government to change the antique designation to 25 years to reflect the changes made by the U.S. and Australia.

Critics suggest that the real reason these vehicles are so unpopular with the 3,300 dealers associated with the CADA is that the imported vehicles are nibbling away at their car sales. As the reasoning goes, the older RHD vehicles aren’t as safe or as environmentally friendly as newer vehicles, but neither are the left-hand drive vehicles on used car lots all over the country to our north. Hit the jump to read over the CADA’s official press release.

[Source: Canadian Automotive Dealer Association]

Continue reading Canadian dealer association looks to ban right-hand drive cars

Canadian dealer association looks to ban right-hand drive cars originally appeared on Autoblog on Fri, 22 Oct 2010 17:29:00 EST. Please see our terms for use of feeds.

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