Tag: happen

Exactly what you expect to happen in a movie theater parking lot at premier of Fast Five [NSFW]

Filed under: Etc., Videos, Humor

Chevrolet Tahoe SS

Chevrolet Tahoe SS at the Fast Five movie premiere – Click above to watch video after the jump

Books are made for reading, boots are made for walking and tires are meticulously engineered for burnouts. As you may or may not be aware, the latest chapter in the Fast and the Furious saga was released this weekend to the rejoicing of testosterone-soaked teenage crowds everywhere. Nowhere was Fast Five more celebrated than in Detroit, as after the final credits rolled, the movie-going masses retired to the parking lot for an impromptu burnout competition.

If you listen very, very closely, you can hear the cries of a million environmentalists.

Nearly everyone got in on the fun, from full-size diesel pickups to front-wheel-drive Chevrolet Malibu models and beater Nissan 240SX projects. Some of the more impressive smoke came courtesy of a Mitsubishi Evolution that retired to a far flung corner of the cinema parking lot to wring out some all-wheel-drive pirouettes. The fun seems to have lasted a good long time before the local PD showed up to put a stop to the party. Miraculously, very little sheetmetal was wrinkled in the smoke.

Hit the jump to see all of the shaky-hand-cam action for yourself, though be warned, some foul language may lurk between tire shrieks.

Continue reading Exactly what you expect to happen in a movie theater parking lot at premier of Fast Five [NSFW]

Exactly what you expect to happen in a movie theater parking lot at premier of Fast Five [NSFW] originally appeared on Autoblog on Mon, 02 May 2011 21:57:00 EST. Please see our terms for use of feeds.

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Bertone hits Shanghai, says museum car auction may not happen after all

Filed under: Concept Cars, China, Europe, Earnings/Financials, Shanghai Motor Show

Bertone emblem

Our friends at legendary Italian design house Bertone had a small group of us over to its headquarters in Caprie just to the west of Turin in order to shed greater light on what the company’s current situation actually is. In brief, from the mouth of CEO Marco Filippa, contrary to reports that recent Fiat rumblings have put Bertone on the skids, the company is instead thriving in its own humble manner… sort of.

First sign of thrive-ery is the unveiling of three Bertone-executed showcar concepts at the upcoming Shanghai Motor Show, two of which are strictly for Chinese clients and a third being of potential global significance for General Motors’ joint partner SAIC, known also as Shanghai GM. Bertone’s holding company and Stile Bertone have signed up four of the top five Chinese brands for 2011 projects, along with a project with what some insiders say is BMW, and one more with the newly incorporated Fiat Industrial.

Awkward news reports insinuating that Fiat’s pause in investing in the manufacturing facility it bought from Bertone in late 2009 – and the announcement of six Bertone museum pieces being put up for sale by RM Auctions at the upcoming Concorso d’Eleganza Villa d’Este – had many people concluding that Bertone was desperate for cash. “Not the case at all,” CEO Filippa has assured us.

Continue reading Bertone hits Shanghai, says museum car auction may not happen after all

Continue reading Bertone hits Shanghai, says museum car auction may not happen after all

Bertone hits Shanghai, says museum car auction may not happen after all originally appeared on Autoblog on Tue, 12 Apr 2011 15:58:00 EST. Please see our terms for use of feeds.

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Chrysler’s Eminem ad almost didn’t happen, pair meeting today to discuss sequel

Filed under: Marketing/Advertising, Videos, Chrysler, Celebrities

Eminem

Eminem and Chrysler are Imported from Detroit – Click above to watch video after the jump

The hit single Lose Yourself is the most successful song from Eminem’s career to date. It’s gone platinum four times over and was the first rap single ever to win an Academy Award for Best Original Song. Countless ad agencies and companies have tried to license it for use in commercials, yet none received permission… that is, until Chrysler’s Super Bowl ad hit TV screens around the world.

Eminem and Chrysler both call Detroit home, so getting a real local hero on board for a Chrysler ad is quite a big deal. Oliver Francois, Chief Marketing Officer for Chrysler, met with Eminem and Lose Yourself co-writer Joel Martin to discuss the idea of using the song in an ad.

Martin and Eminem had turned down countless offers and millions of dollars to lend their song out for advertising efforts. Francois, however, approached Slim Shady from an angle that hit home: Chrysler is trying to rise from the ashes, as is Detroit and even Eminem himself.

Around the time when Chrysler declared bankruptcy, Eminem released an album called Relapse that sold poorly. Chrysler cars weren’t selling, Detroit was an undesirable place to call home and Eminem had a weak album flopping on the charts. That was 2009, yet a couple of years later, Eminem finds himself nominated for 11 Grammy awards and Chrysler has a refreshed lineup hitting dealer showrooms.

Eminem decided to let Chrysler use Lose Yourself and also appeared in the Super Bowl spot, which garnered a lot of positive attention. Internet searches for the Chrysler 200 were way up shortly after the spot aired and the commercial is closing in on five million views on YouTube.

With a critical reception like that, it’s no surprise that TheDetroitBureau.com is reporting that Francois and Eminem’s posse are set to meet today in a closed-door session to discuss possible future collaborations, and the discussion is likely to center around a followup ad to the Super Bowl “Born of Fire” spot. Click past the jump for a quick refresher on the epic two-minute commercial.

[Sources: AOL Autos, TheDetroitBureau.com, Chrysler via YouTube]

Continue reading Chrysler’s Eminem ad almost didn’t happen, pair meeting today to discuss sequel

Chrysler’s Eminem ad almost didn’t happen, pair meeting today to discuss sequel originally appeared on Autoblog on Thu, 10 Feb 2011 13:01:00 EST. Please see our terms for use of feeds.

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