Filed under: Truck, Work, Dodge, Off-Road
“We asked Ram Truck customers – boaters, campers, fishing enthusiasts and hunters – what features would they like to see in a truck. They answered ‘more capability, more room for my gear and ready to hit the trail. And make it affordable.'”
So says Fred Diaz, President and CEO of Chrysler’s Ram Truck Brand. And apparently, he’s not just blowing smoke. Chrysler’s internal research suggests that 62 percent of fullsize pickup truck owners hunt, fish or camp. The automaker’s response to these apparent needs is the new 2011 Ram Outdoorsman.
Functional upgrades include standard trailer towing accommodations, limited-slip differential, 17-inch wheels with off-highway-ready tread pattern tires, underbody protection, tow hooks, halogen head lamps and fog lights. In order to set the truck apart from its siblings, the Outdoorsman will get a two-tone paint scheme with Mineral Gray on the lower portion, wheel lip moldings and, of course, appropriate compass-themed badges.
No matter what configuration you order – 1500, 2500 or 3500; Regular Cab, Quad Cab, Crew Cab or Mega Cab; four-wheel drive or two-wheel drive etc. – Ram promises that the Outdoorsman will be available towards the end of the year, and it will be a replacement for the old TRX4 trim level. Pricing will begin at $28,350 including destination.
In related outdoorsy news, Ram has also announced a new Holster option (right) for 1500 trucks equipped with the RamBox. For just $205, it will “gently, yet securely cradles two rifles or shotguns, or can be rotated 90 degrees to hold up to six fishing rods.” Really, how could you possibly pass that up? See all the details of both new products in the press release after the break.
Gallery: 2011 Ram Outdoorsman
Gallery: RamBox Holster
[Source: Ram Trucks]
Continue reading Ram Trucks debuts new 2011 Outdoorsman, RamBox Holster
Ram Trucks debuts new 2011 Outdoorsman, RamBox Holster originally appeared on Autoblog on Thu, 12 Aug 2010 15:30:00 EST. Please see our terms for use of feeds.
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