Tag: hook

Filed under: Truck, Marketing/Advertising, Videos, Work, Volvo

We’d like to think that most executives stand behind their products, especially cars and trucks where people’s lives are on the line. But Claes Nilsson has taken the principle one step further.

In this brief video clip, the president of Volvo Trucks doesn’t just stand idly by and watch the new Volvo FMX being put to the test. He stands on top of it as it is suspended from a crane at the port of Gothenburg, Sweden. It’s a sight to see, and aptly illustrates the point that Volvo trucks are built to withstand more than their design brief. See the one-take stunt for yourself in the video below, and be sure to watch the new “making of” video as well.

Continue reading Volvo Trucks’ president Claes Nilsson delivers the right hook

Volvo Trucks’ president Claes Nilsson delivers the right hook originally appeared on Autoblog on Tue, 03 Sep 2013 12:32:00 EST. Please see our terms for use of feeds.

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Filed under: Truck, Marketing/Advertising, Videos, Work, Volvo

We’d like to think that most executives stand behind their products, especially cars and trucks where people’s lives are on the line. But Claes Nilsson has taken the principle one step further.

In this brief video clip, the president of Volvo Trucks doesn’t just stand idly by and watch the new Volvo FMX being put to the test. He stands on top of it as it is suspended from a crane at the port of Gothenburg, Sweden. It’s a sight to see, and aptly illustrates the point that Volvo trucks are built to withstand more than their design brief. See the one-take stunt for yourself in the video below, and be sure to watch the new “making of” video as well.

Continue reading Volvo Trucks’ president Claes Nilsson delivers the right hook

Volvo Trucks’ president Claes Nilsson delivers the right hook originally appeared on Autoblog on Tue, 03 Sep 2013 12:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments