Filed under: Government/Legal, Chrysler
Chrysler has asked a judge to enforce a preliminary injunction to prevent clothing store Pure Detroit from selling t-shirts bearing the slogan, “Imported from Detroit.” Chrysler asked for the injunction on the grounds that the public may be misled into thinking that the shirts came from Chrysler.
This round of legal squabbling is the latest in a series of trademark battles Chrysler has dealt with since it unveiled the slogan during the Super Bowl. Chrysler filed a lawsuit against Pure Detroit’s parent company Moda Group, LLC on March 15.
According to Chrysler, Pure Detroit agreed on Feb. 24 to stop selling the shirts via its website, but hasn’t stopped sending them to stores. Chrysler applied for two separate trademarks on the slogan, one for use on cars on November 23, and one for use on clothing on January 18. Pure Detroit says it plans to fight Chrysler’s injunction.
[Source: The Detroit News]
Chrysler seeks injunction to stop sale of ‘Imported from Detroit’ shirts originally appeared on Autoblog on Sun, 27 Mar 2011 13:33:00 EST. Please see our terms for use of feeds.
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Chrysler has reportedly brought the hammer down on a group of Ohio Jeep dealers who cooked up their own version of the company’s “Imported from Detroit” slogan for the brand’s 70th anniversary. According to the Toledo Blade, Jeep dealers in the Buckeye State are being told the riff will weaken the impact of Chrysler’s most popular ad slogan in decades.
Chrysler is very proud of its “Imported from Detroit” slogan that debuted during the Super Bowl to much fanfare. It’s taken the necessary steps to protect the phrase, which includes applying for for the trademark rights as it pertains to both vehicles and clothing.