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Filed under: Coupe, Performance, Videos, Acura, Luxury

Acura won’t roll out the prototype NSX until August 4 when it shows up at Mid-Ohio Raceway for the Honda 200 IndyCar race, and the genuine production car isn’t scheduled to arrive until 2015. Acura will, though, make the car a Vine and Instagram video star with snippets of the mid-engined roarer lapping the test track in both the dry and the wet.

After unleashing a six-second loop on Twitter’s video service yesterday, it gave fans a bit more by uploading a nine-second clip on Instagram of the coupe throwing up rooster tails and sliding around bends. Best of all is the sound – it’s like no Acura you’ve ever heard outside of a race track. You can check out both videos below.

Continue reading Acura teases 17 seconds of the NSX on Vine and Instagram

Acura teases 17 seconds of the NSX on Vine and Instagram originally appeared on Autoblog on Tue, 30 Jul 2013 12:33:00 EST. Please see our terms for use of feeds.

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Filed under: Sedan, Performance, Marketing/Advertising, Videos, Lexus, Luxury

Facebook was so 2010, so it’s no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram (“Instagrammers”), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.

Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus’s stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app’s photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Continue reading Lexus IS commercial made with Instagram photos

Lexus IS commercial made with Instagram photos originally appeared on Autoblog on Mon, 22 Jul 2013 16:57:00 EST. Please see our terms for use of feeds.

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