Filed under: SUV, Marketing/Advertising, Land Rover
Telly is all grown up. Or, at least the actor that protrayed him in the film Kids is. Leo Fitzpatrick, who also portrayed drug addict Johnny Weeks on The Wire, has decided to go in a different direction for Land Rover’s new interactive film Being Henry.
The spot was created by Land Rover as a unique means to tout the many personalization options for its new Evoque. Directed by Nick Gordon, Being Henry allows the viewer to jump into the story and take control of Henry’s actions. The result is an engaging, humorous and very different way for an automaker to advertise a product.
Once you reach the end of your decision making process, “the voice” comes in and shows you what type of Evoque fits the decisions you make. We will warn you that some of the language is certainly not safe for work, but the film is definitely worth a few moments of your time. Click past the jump to view a trailer of the film. After that, head over to the Being Henry website to start your journey.
Continue reading Land Rover launches Being Henry interactive film series to promote Evoque
Land Rover launches Being Henry interactive film series to promote Evoque originally appeared on Autoblog on Fri, 06 May 2011 19:57:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading “Land Rover launches Being Henry interactive film series to promote Evoque”
Honda has made some incredible commercials over the years. Remember “The Cog?” How about Commercial of the Decade “Grrr?” Then there is two of our favorites; “Impossible Dream” and “Impossible Dream II.” These spots share two common traits: all are voiced by the silky-smooth Garrison Keillor and each is innovative in its own way.
Remember the Ford Fiesta Movement? The clever marketing campaign to get the advanced word out about its new small car was quite a success. The Fiesta had higher product awareness before its official launch than any other car in its class, and the creative types within Ford Motor Company are hoping to capture that same sort of magic in getting the word out about the 2012 Focus.
