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Filed under: Mazda, Toys/Games

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In April, Mazda introduced a marketing campaign titled “Game Changers” to showcase how certain people have made significant impacts in their respective sports, and now it’s the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn’t say which model will be debuted, but our guess is that it will be the next-generation Mazda3.

The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Continue reading Mazda announces live-streaming vehicle intro on Xbox

Mazda announces live-streaming vehicle intro on Xbox originally appeared on Autoblog on Wed, 19 Jun 2013 11:31:00 EST. Please see our terms for use of feeds.

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Filed under: Performance, Europe, Videos, Hatchback, Ferrari, Luxury

Ferrari FF unveil video

Ferrari FF unveil video – Click above to watch video after the jump

Ferrari has dropped the introduction video for the company’s new FF onto the YouTubes and the short flick shows off the extensive testing that the four-seater underwent on its way toward becoming a full-fledged production model. Engineers flogged prototypes of the FF in nearly every corner of the globe, from dirt roads and frozen paths in Argentina to tracks in France and Italy. The Prancing Horse even spent some time in Sweden to iron out any kinks that might arise during severe cold weather. The result of all that abuse is the company’s first four-wheel drive, V12, four-seat sports car.

Ferrari says that its 4RM part-time all-wheel drive system is lighter than standard units, helping give the FF its 47:53 weight balance. Speaking of weight, the newest horse in the Ferrari stable weighs in at less than 4,000 pounds and packs a start/stop system help conserve fuel. Somehow we’re guessing that fuel consumption isn’t on the top of your priority list if you’re itching to park one of these things in the garage. Hit the jump to see the full video.

[Source: YouTube]

Continue reading Video: Official Ferrari FF intro vid from unveiling

Video: Official Ferrari FF intro vid from unveiling originally appeared on Autoblog on Mon, 24 Jan 2011 20:01:00 EST. Please see our terms for use of feeds.

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