Filed under: Etc., Marketing/Advertising, Lexus, Celebrities
Lexus is serious about food. The automaker sponsors Bravo’s popular Top Chef Masters television series, and now it’s decided to form a culinary dream team of its own. The luxury marque has announced the creation of the Lexus Culinary Masters, and its roster is filled with world-renowned restaurateurs and a couple of Iron Chef mainstays.
Making their debut team appearance at the Pebble Beach Food & Wine Festival will be the following celebrity chefs:
- Michael Symon
- Masaharu Morimoto
- Daniel Boulud
- Michael Ciarello
- Dean Fearing
- Christopher Kostow
The festival begins on April 28 and runs through May 1. As you might have guessed, Lexus is the main sponsor of the Pebble Beach Food & Wine Festival, and its Culinary Masters team will hold a series of tasting events over the course of the event. Of course, Lexus won’t just gather up these sharp knives for just one event – it vows to include them in “multiple initiatives, including Lexus customer appreciation programs, charitable outreach, and multimedia productions.”
Click past the jump to read the full press-release.
[Source: Lexus]
Continue reading Today’s Iron Chef Ingredient: Lexus?
Today’s Iron Chef Ingredient: Lexus? originally appeared on Autoblog on Thu, 31 Mar 2011 18:32:00 EST. Please see our terms for use of feeds.
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